Introducing Specialized Paarl – A new benchmark as a destination store

On 1 February 2021 Specialized Paarl opened its doors to the public in the midst of the Covid-19 Pandemic. 

Set in a converted wine cellar on a working wine and fruit farm the Specialized Paarl store nestles beneath the magnificent backdrop of Paarl mountain. The name Paarl comes from the Dutch, “Parel” for Pearl from the granite outcrop that crests the mountain overlooking the town. Huge glass windows offer panoramic views of the Paarl valley and the Du Toitskloof mountains in the distance, reminding customers of the endless potential for adventure that lies in wait.

The store is the brainchild of Paul Neethling and Darren Herbst, who share a vision of a community hub for the town where cyclists and their families feel welcome and are able to relax and spend time together in a comfortable environment. This ethos is the common thread that winds its way through every aspect of the store from the friendly and welcoming staff, to the light, airy retail floor and world-class workshop to the homely feel of Knus Karoo Kitchen next door. Their goal is to offer cyclists a holistic, one-stop experience- from purchase to bike-fit, trail permits, events and a place where the whole family feels welcome. Parents are able to have a cup of coffee or a glass of wine at Knus Karoo Kitchen, while the kids enjoy the pump track.

Walking into the store, you’ll be welcomed by the experienced and friendly sales team, who are ready to point you in the right direction whether you need specific technical guidance or are just browsing. The spacious workshop and stellar team of mechanics are near at hand, ready to give your bicycle the care it deserves.

The Retül Fit room is equipped with a state-of-the art Retül Vantage 3D motion capture fit system, to make sure you are perfectly set up on your bike: comfortable and able to eke out every last watt when you need it.

The farm forms part of the Paarl Adventure Trails network and there are over 400km of trails running from the doorstep. The maintenance and development of these trails remains a focus for Darren, and acts as a drawcard for new and existing customers looking for a convenient and safe starting point for their rides.

The Hero Legacy project also offers foundation classes every Wednesday to introduce 3 – 12-year old’s to the joy of cycling free of charge on the pump track at the front of the store. These classes serve to bring the local community together and expose youngsters from a range of backgrounds to the basics of bike-riding.

The trail network plays host to range of mountain bike and trail running events which draw riders to the area, most notably the recent Paarl MTB Challenge served as SA Marathon Champs, bringing elite athletes from around the country to dice it out for the national jersey. With ample secure parking and easy access from the N1 Highway, Specialized Paarl is perfectly positioned to assist both locals and visiting riders, whether racing or just enjoying the spectacular scenery.

If you are passing through the Paarl pop in for a coffee and a chat with Darren and the friendly team. The store is open from 08:00 to 17:30 during the week and from 07:30 to 14:00 on Saturdays and Public Holidays.