Introducing Specialized Paarl – A new benchmark as a destination store

On 1 February 2021 Specialized Paarl opened its doors to the public in the midst of the Covid-19 Pandemic.  Set in a converted wine cellar on a working wine and fruit farm the Specialized Paarl store nestles beneath the magnificent backdrop of Paarl mountain. The name Paarl comes from the Dutch, “Parel” for Pearl from […]