2 October 2015 Events

USN joins Absa Cape Epic sponsor family

By Press Office · 32 comments

Renowned sports supplement company USN has joined the Absa Cape Epic as its official sports nutrition partner.

The multinational company with South African roots will be a headline sponsor, Absa Cape Epic Chief Executive Officer Lynn Naudé announced today.

USN is known globally for partnering with top sporting teams, individuals and events.

Said Naude, “We are delighted to welcome USN into the Absa Cape Epic sponsor family and look forward to working with the team over the next 5 years’’

USN’s Chief Executive Officer Albé Geldenhuys said the Absa Cape Epic is “the biggest and best event of its type in the world and we believe this is a great partnership for us.”.

Geldenhuys is an Absa Cape Epic finisher himself – he completed the race in 2009 – and USN has sponsored several teams taking part in the event, including the 2015 Women’s category winners Ariane Kleinhans and Annika Langvad.

“Our Epic Pro all-in-one Ultra Endurance Performance Fuel was designed specifically with the Absa Cape Epic in mind, and has fueled various Cape Epic category winners to victory” said Geldenhuys.

The success of Epic Pro gave rise to the USN PureFit range of products which are designed to accommodate athletes’ needs before, during and after endurance sport training and events. Geldenhuys says it “has all the kick that you need to conquer any route the Epic will throw at you … the range does not have any artificial ingredients or preservatives”.

USN’s online store will enable riders to get all the nutritional information and product they needed to get ready for the Absa Cape Epic and USN will have an activation zone at every race village to support riders.

“USN will soon be expanding the PureFit range around the world,” said Geldenhuys. “The Absa Cape Epic is the perfect platform to begin this process.”

USN was founded in 1999 with the aim of developing and delivering the most scientifically advanced, clinically aligned and safest sports supplementation possible and products are now available in over 50 countries across the globe

USN’s website can be found at the following link: http://www.usn.co.za/

Tags: absa cape epic, cape epic, USN

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Comments

32 comments · Page 1 of 2

Meentb

Oct 2, 2015, 8:12 AM

Fark steaks. Now all the poor buggers finishing will get one of those "lovely" USN spikes. Urgh

nonky

Oct 2, 2015, 8:57 AM

Moan, moan, bitch and whine...say what you like but, without USN, there'd be bugger-all in most races' goody bags...

Skubarra

Oct 2, 2015, 9:06 AM

Moan, moan, bitch and whine...say what you like but, without USN, there'd be bugger-all in most races' goody bags...

I so regret throwing away the free USN power balance bracelet I got in a goody bag few years back!

Tumbleweed

Oct 2, 2015, 9:09 AM

I so regret throwing away the free USN power balance bracelet I got in a goody bag few years back!

I thought everything from USN was free...like free of any benefits... :whistling:

Phatman

Oct 2, 2015, 11:30 AM

And here I thought PureFit was created as a cheaper rip-off of Cadence Nutrition.

velomonatiCT

Oct 2, 2015, 11:37 AM

whahaha and so the worm turns

what comments now from all who where trashing USN a week back

happy Friday :clap: :clap: :clap:

Shebeen

Oct 2, 2015, 6:53 PM

Jeez,how did this thread not start a Friday bonfire?!

Who was the previous nutrition sponsor, is that a big thing

velomonatiCT

Oct 2, 2015, 6:59 PM

Jeez,how did this thread not start a Friday bonfire?!

Who was the previous nutrition sponsor, is that a big thing

the silence is DEAFENING isn't it :w00t: :w00t: :w00t:

Vanzyl

Oct 2, 2015, 7:06 PM

Maybe everyone will get some free oxygenated water, can never have too much of that stuff!!!!

Matchstix

Oct 2, 2015, 7:32 PM

Will they be testing guys drinking USN?

Tumbleweed

Oct 3, 2015, 12:23 AM

Jeez,how did this thread not start a Friday bonfire?!

Who was the previous nutrition sponsor, is that a big thing

Of course it is a big thing...being chosen as a sponsor for an event is an endorsement of all the claims a company makes. It has nothing at all to do with money changing hands...

CogitoErgoSum

Oct 3, 2015, 5:09 AM

Of course it is a big thing...being chosen as a sponsor for an event is an endorsement of all the claims a company makes. It has nothing at all to do with money changing hands...

Yeah, being "chosen" as the "official" supplement sponsor validates all their claims. The general public (and some cyclists) will have a boosted confidence in the quality and effectiveness of USN. They were "chosen" for their quality of product - NO monies were (and are going to be) exchanged...

BTW, I am sarcastic....

Anyone falling for this (usn and their marketing) codswallop deserves to be bloated and enjoy the gastric convulsions..

PygaSchmyga

Oct 3, 2015, 6:12 AM

Renowned sports supplement company USN has joined the Absa Cape Epic as its official sports nutrition partner.
Click here to view the article

I'm surprised that the Epic has stooped this low, and it supports many comments over recent years about the spiraling commercialization of this event. I'm sure the full time model and alleged snake-oil salesman paid a bucket-load to get associated with the Epic. Smells like the heat and competition are increasing.

As for Nonky and his need for a great goody bag, you get a much better deal at Reggies for less money that the race entry! Other people enter for the race

CAAD4

Oct 3, 2015, 6:26 AM

For goodness sake, it's only The .Pic and .SN....

Tumbleweed

Oct 3, 2015, 7:45 AM

Of course, being an endorsed product negates any potential trademark transgressions over the use of the name of a race in the name of a drink...

Jaco-fiets

Oct 3, 2015, 8:16 AM

So I guess they will be taking 90% of the epic riders to court for saying how *** their products are..............

deonkretch

Oct 3, 2015, 11:39 AM

Please, please, please make sure we can still get Coke at the water points!

DJR

Oct 3, 2015, 11:52 AM

Please, please, please make sure we can still get Coke at the water points!

Hahanottachancemethinks!

VroomSL

Oct 3, 2015, 1:33 PM

Thanks goodness - Energade in 2015 was just terrible.

Perhaps nobody saying it - Energade causes non-stop farts.

deonkretch

Oct 3, 2015, 1:33 PM

Hahanottachancemethinks!

If that is the case then I'm the guy riding with the pocket sized Soda Stream on my back :huh:

Phatman

Oct 3, 2015, 1:39 PM

I'm surprised that the Epic has stooped this low, and it supports many comments over recent years about the spiraling commercialization of this event. I'm sure the full time model and alleged snake-oil salesman paid a bucket-load to get associated with the Epic. Smells like the heat and competition are increasing.

As for Nonky and his need for a great goody bag, you get a much better deal at Reggies for less money that the race entry! Other people enter for the race

Seems like the first move by the new Epic CEO was taking USN on board. Absa, USN and Cape Epic all in one big ménage à trois.... eish...

Tumbleweed

Oct 3, 2015, 3:51 PM

Seems like the first move by the new Epic CEO was taking USN on board. Absa, USN and Cape Epic all in one big ménage à trois.... eish...

Vermark's masterstroke will be, underwritten by Absa, to become a licensed financial service provider, and offer structured financial packages to make your wee run around the winelands more affordable...Ts and Cs apply...

Phatman

Oct 3, 2015, 4:54 PM

Vermark's masterstroke will be, underwritten by Absa, to become a licensed financial service provider, and offer structured financial packages to make your wee run around the winelands more affordable...Ts and Cs apply...

And preferential/guaranteed entry to all takers?

Barry Stuart

Oct 3, 2015, 8:42 PM

Maybe everyone will get some free oxygenated water, can never have too much of that stuff!!!!

WE'VE ADDED A FREE OXYGEN MOLECULE FOR EVERY TWO HYDROGEN ONES!

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