Titan Racing has announced an updated logo and corporate identity as a reflection of the next pivotal step in the growth of the brand. From a single model in 2005 to a range packed with something for just about every rider, Titan Racing has grown to be one of the leading bicycle brands from South Africa, taking on the global market. The updated logo reflects the company’s vision to expand its model range to cater to a wider variety of riders and disciplines, whilst furthering its International distribution strategy which will see the brand grow its market share in countries where it is currently available, as well as new global markets that have opened their doors to the brand.
“Whilst our core business has always been providing competitively priced products and legendary back-up, we will extend these core values of our brand into a wider range of models, catering to the South African and our growing international market. We have several new models in the pipeline which we have been working on over the last couple of years and will be introducing to the market over the next six to twelve months. Titan Racing will also be bolstering our apparel and accessories line up which should start filtering into stores later this year and is expected to build on the success of our current range.” said Rob Luis, founder and co-owner of Titan Racing Bikes. “Our main goal is simply sharing what we love, the empowerment that a bicycle can deliver.”
“We are changing along with the sport, incorporating new technologies and ideas to improve the riding experience of our bikes, from geometry and fit right through to aerodynamics and suspension quality. I’m excited to see all our hard work pay off when the next generation of Titan Racing bikes become available in the next few months, flying the new TR livery.”
Cliff Beckett, Head Designer
“Seeing how the brand has grown and expanded over the years has far exceeded our expectations and the new identity change is an exciting time in forging the next era of the brand. As we launch our new identity, we’re not just introducing a new logo; we’re welcoming a new colour palette for our ranges that resonates with current trends. The new branding image captures the energy and essence of Titan Racing’s mission, as we continue to expand our global market.”
CJ Wright, Brand Designer
Simply put, Titan Racing is gearing up for a model launch drive like they’ve never had before in almost 20 years as a bicycle brand and their updated logo reflects this drive in the brand’s expansion. The new identity is effective immediately and will be implemented across all company communications. Our Nitric hardtail e-bike models are already available at dealers around the world with the new logo proudly displayed. Other models will follow as we receive new shipments over the next couple of months.
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You know what this means for all the old logo bikes?