Titan Racing and Ford Announce Strategic Partnership for the 2026 Season

Titan Racing, South Africa’s premier high-performance bicycle manufacturer, is proud to announce a strategic partnership with the Ford Dealer Network in South Africa for 2026, uniting two iconic brands driven by innovation, performance, and a shared passion for pushing boundaries.

The Ford Dealer Network in South Africa will become the official vehicle partner of Titan Racing, providing support across events, brand activations, media, and team operations. The partnership reflects a shared commitment to performance under demanding conditions—whether on rugged trails, open roads, or challenging race environments.

This partnership unites Titan Racing’s world-class expertise in bicycles and cycling accessories with Ford’s legacy of engineering excellence, durability, and adventure. Together, the collaboration will form the backbone of Titan Racing’s support of top-tier racing, athlete development, and the growth of cycling in South Africa.

“Titan Racing was built on innovation, grit, and performance,” said Iwan Kemp, Marketing Manager at Titan Racing. “Partnering with the Ford Dealer Network is a natural fit. Both brands understand what it means to perform at the highest level, to innovate with purpose, and to support athletes and teams who demand reliability and excellence.”

John Landey, Ford Dealer Network Advertising Chairman, echoed this sentiment.

“Our Ford dealers across South Africa are excited to partner with a team as professional and passionate as Titan Racing,” said John Landey. “We see the same drive and determination in these athletes that we see in our customers every day—people who refuse to settle and are always ready for the next challenge. This partnership makes perfect sense, and we’re proud to support their journey.”

The partnership will be visible across events in the Western Cape and beyond, including team activations and select consumer-facing initiatives. As Titan Racing continues to expand its presence in elite racing, the collaboration with the Ford Dealer Network marks a significant milestone in strengthening the support structures that enable success at the highest level.

Both brands are dedicated to making 2026 a defining year for this partnership and look forward to exploring future opportunities together.