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Specialized Bicycles eliminating counterfeit products

By Press Office · 43 comments

Specialized Bicycle Components looks to improve rider safety and eliminate counterfeit products available for consumer purchase. As the Internet shopping realm continues to grow, so does the opportunity for low-cost, counterfeit products. Although the low-cost purchase opportunities may sound like a bargain up front, purchasing a product that isn’t tested to industry standards is not worth the risk.

“Our goal, regardless of the product, is to provide optimal bikes and equipment for riders around the world, with safety being our utmost concern,” said Slate Olson, Specialized CMO.

The team at Specialized began to notice counterfeit products circulating on eBay back in 2008. At this time the company looked to Andrew Love to form a Brand Protection Team and work to eliminate the fake products available to riders. Over the years, the Brand Protection Team has grown to 14 employees, positioned around the world and covering a vast number of languages. In 2015, this team conducted counterfeit seller takedowns on over 85 e-commerce platforms, averaging over 15 million USD of counterfeit products removed. Specialized has established relationships with eBay, Alibaba, Facebook, PayPal, and Visa to stop counterfeit cycling products and cripple the flow of illicit money,

The Brand Protection team at Specialized hopes to lead the bike industry in the fight against counterfeit products. As a reminder to riders around the world, when searching for a new bike, helmet, carbon frame, handlebars, or even cycling gloves, remember to buy directly from certified retailers to ensure you receive the authentic product.

“I’ve witnessed firsthand how real some of the counterfeit products can look, but how terribly they can fail basic safety tests,” said Andrew Love, Brand Protection Expert. “When you shop at your local Specialized retailer, you look people in the eye with integrity and are guaranteed authentic Specialized products.”

Quality testing of a number of counterfeit products has been done to better understand the hazards. The Specialized S-Works Prevail and Evade are leading cycling helmets, used in the Tour de France by multiple professional teams. We’ve seized a number of these counterfeit helmets. To the naked eye, they look the same as the production helmet. But when put to CPSC impact tests, the helmet fails and can be fatal to the person wearing it. A crash that a rider wearing an authentic Specialized helmet would walk away from could become a major head injury. The difference is that bad; counterfeit helmets are simply made with cheap foam and do not have the integrated roll cage which protects the rider’s head.

To further strengthen efforts to protect rider safety, the Brand Protection Team has coordinated with law enforcement and customs organisations throughout the world, leading to arrests in North and South America, Europe and Asia. Specialized will continue to pursue and eliminate counterfeit cycling products and work to keep riders safe.

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Comments

TheJ

Mar 31, 2016, 1:40 PM

You ride your Chinese bike and I'll carry on riding my genuine bike with the knowledge that I will be safe and probably faster than you.

 

Different strokes.

 

My crappy Chinarello has been through numerous Trans Baviaans's, Trans Karoo's, plenty other races and a few wins. One or two crashes as well. Not a hint of a problem.

 

If you end up being faster than me, it won't have anything to do with the bike, or that my $500 frame weighs 50g more than your $2000 frame.

TheJ

Mar 31, 2016, 1:44 PM

Even us down here on the pointy end of Africa have had contact from Andrew Love at Specialized regarding fakes listed in our Classifieds a good while back. They're on the ball and I applaud their proactive approach, but are certainly facing a huge challenge in squashing all suppliers and channels.

 

The issue of counterfeits (across all brands) and the muddy understanding some have of it continually surprises me. The simple fact is that counterfeit products (like some of the examples others have posted here) are illegal. Some may be better quality than others, but if it carries a brand name illegitimately it's not a question of ethics, morals or performance vs. the real thing... it's downright illegal.

 

100% agree than branding something that it isn't isn't on, don't condone it in the very least. My point is that a Chinarello, branded to match an original product or left blank, will get you to the finishline in 99.9999% the same time. And I've owned "legit" Meridas, Cannondales, Specializeds and Treks (and they still hang in my man cave today).

Captain Fastbastard Mayhem

Mar 31, 2016, 1:51 PM

I can almost guarantee you a fair amount of bicycle frames are manufactured in China.

Giant is one and Silverback is another.

So are these so called fake frames really fake or are they surplus from the factory and sold on the grey market?

I would guess a lot of Specialized merchandise is the same. Made in China and distributed elsewhere. Overruns are ending up on the grey market.

T

mostly Taiwan, but anyway. 

eddy

Mar 31, 2016, 1:53 PM

I can almost guarantee you a fair amount of bicycle frames are manufactured in China.

Giant is one and Silverback is another.

So are these so called fake frames really fake or are they surplus from the factory and sold on the grey market?

I would guess a lot of Specialized merchandise is the same. Made in China and distributed elsewhere. Overruns are ending up on the grey market.

T

 

 

In the competitive world that is the Chinese manufacturing industry, do you really believe a factory that has the prize contract to manufacture Specialized merchandise would compromise all that by shipping off a few at the back door ?

 

Ignorant stuff

Matt

Mar 31, 2016, 1:59 PM

100% agree than branding something that it isn't isn't on, don't condone it in the very least. My point is that a Chinarello, branded to match an original product or left blank, will get you to the finishline in 99.9999% the same time. And I've owned "legit" Meridas, Cannondales, Specializeds and Treks (and they still hang in my man cave today).

When it comes to the so-called "open mould" frames (non-branded lookalikes) the argument does get a bit more murky.

 

From the right source you can get some good quality blank frames from the east, some which closely resemble a known brand and others which are more generic. 

 

Those lookalikes often avoid patent infringement through minute changes. While technically not illegal, they could raise some questions about the ethics of the manufacturer, sellers and even buyers. 

 

There's a key distinction that should be made though between an unbranded / generic frame, the non-branded lookalike and the blatant copy. On the far end of the scale it's highly unlikely that the blatant counterfeiter cares much for quality if they're already trying to dupe you with the paint job. These are what Specialized (and many other brands) are most focussed on stamping out. And for good reason! With the vast majority of these I'd say safety is a very real concern.

 

raptor-22

Mar 31, 2016, 2:20 PM

Does my Specialist Humpstumper qualify as OEM?

TheJ

Mar 31, 2016, 2:20 PM

Does my Specialist Humpstumper qualify as OEM?

 

Specialist Stumphumper?

Eldron

Mar 31, 2016, 2:51 PM

Even though I don't agree with branding these frames like the "real" thing, I can promise you any one of these would get you to the finish line of the Argus in exactly the same time as the "real" thing.

 

That certainly is a brave statement.

 

Of the ~100 "non branded eastern" frames I've seen about 80% are poorly finished, have rough edges, the internals look like spaghetti junction, paint work is nasty etc.

 

The other 20% are somewhere between messy and perfect.

 

My biggest issue is that we just don't know how good/bad they are. I've seen chinese frames that look *** last thousands of km and ones that look lovely crack in multiple places within 1000km. It's just random.

 

One would hope that "branded" frames have tons of R&D, awesome quality control, the right choice of fiber in the right places and tons of testing prior to manufacture.

 

Whether this all happens and if it results in a frame that is substantially better than it's chinese counterpart is random.

 

I'd say that branded frames TEND to be better but not all branded frames are better than non branded and not all non branded frames are crap.

 

It's an urrr crap shoot.

Cat2forLife

Mar 31, 2016, 3:00 PM

Different strokes.

 

My crappy Chinarello has been through numerous Trans Baviaans's, Trans Karoo's, plenty other races and a few wins. One or two crashes as well. Not a hint of a problem.

 

If you end up being faster than me, it won't have anything to do with the bike, or that my $500 frame weighs 50g more than your $2000 frame.

 

Fair enough. We obviously seem to disagree on this matter, so instead of us fighting about it and making enemies, let's just agree to disagree and not argue about it anymore. Good with you?

Eldron

Mar 31, 2016, 3:06 PM

Fair enough. We obviously seem to disagree on this matter, so instead of us fighting about it and making enemies, let's just agree to disagree and not argue about it anymore. Good with you?

 

Only ~500 posts. Blerry newbies coming in here and smooshing us with their logic and calm.

 

It's people like you that give thehub a bad name.

 

(pre emptive Friday strike :devil: :devil: :devil: )

Cat2forLife

Mar 31, 2016, 3:11 PM

Only ~500 posts. Blerry newbies coming in here and smooshing us with their logic and calm.

 

It's people like you that give thehub a bad name.

 

(pre emptive Friday strike :devil: :devil: :devil: )

 

Pfff! That's only coz I've had a handful of pain killers :blink:

gummibear

Mar 31, 2016, 4:26 PM

Even us down here on the pointy end of Africa have had contact from Andrew Love at Specialized regarding fakes listed in our Classifieds a good while back. They're on the ball and I applaud their proactive approach, but are certainly facing a huge challenge in squashing all suppliers and channels.

 

The issue of counterfeits (across all brands) and the muddy understanding some have of it continually surprises me. The simple fact is that counterfeit products (like some of the examples others have posted here) are illegal. Some may be better quality than others, but if it carries a brand name illegitimately it's not a question of ethics, morals or performance vs. the real thing... it's downright illegal.

That's why this thread was started.

 

https://community.bikehub.co.za/topic/130052-fake-counterfeit-bikes-components-news-and-how-to-spot-them/page-1?hl=fakes

LOOK695

Mar 31, 2016, 4:28 PM

Seeing that the talk is focusing on safety of chinese frames in general, how many of you guys would trust a chinese carbon fork as this is probably the most critical part of a frameset

LOOK695

Mar 31, 2016, 4:34 PM

Nothing to do with safety, and getting pretty tired of big business trying to convince people of it. Even Chinese frames have to adhere to standards:

 

CEN Tests

EN14781 Standards

JAPAN JIS Standards

 

None of the Chinarellos I've owned, that my wife have owned, or my friends, or the carbon wheels, seatpost or bars, have ever failed or hinted at failing.

 

Its all about protecting the Randellas.

Are these standards the same as used by the major brands? And the testing certificate shown by the chinese, is it worth the paper; how do I know as a potential buyer that every frame adheres to the same standard as the tested frame?
CAAD4

Mar 31, 2016, 5:06 PM

Does my Specialist Humpstumper qualify as OEM?

Buckle up, we have a live one here.../

TheJ

Mar 31, 2016, 5:14 PM

Are these standards the same as used by the major brands? And the testing certificate shown by the chinese, is it worth the paper; how do I know as a potential buyer that every frame adheres to the same standard as the tested frame?

How do I know as a potential buyer that every Specialized adheres to the same standard as the tested frame?

 

Same logic applies.

LOOK695

Mar 31, 2016, 5:20 PM

How do I know as a potential buyer that every Specialized adheres to the same standard as the tested frame?

Same logic applies.

Yes and no. Can you imagine a frame/fork failing in the USA because of bad workmanship? The law suits would be huge. With the chinese there is no real recourse, you're on your own. The chinese make some nice looking frames and there lots of great reviews, but there is a but.......
gummibear

Mar 31, 2016, 5:37 PM

How do I know as a potential buyer that every Specialized adheres to the same standard as the tested frame?

 

Same logic applies.

There are independent testers in the bike industry and that's where faults are picked up.

 

There has just been a recall on ENVE Disc forks because of some of their findings[emoji106]

LOOK695

Mar 31, 2016, 6:05 PM

There are independent testers in the bike industry and that's where faults are picked up.

There has just been a recall on ENVE Disc forks because of some of their findings[emoji106]

And a lot of people were surprised to find out the forks are made in Taiwan????

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