SRAM introduce E-MTB specific drivetrain and brakeset
In the early days of mountain biking, riders were forced to settle for products that had been designed for use on road bikes. Modifications were made, but the roots of the design were not completely purpose built, not mountain biking specific. Suspension got better and frame design improved. We began to question the conventional wisdom—challenge […]
Video: Riding For Real | Josh Carlson and Yoann Barelli
What you have here is a real mountain bike ride, a day in the life of a pro. Like the postal service, neither rain nor shine, snow nor sleet… Professional mountain bikers are apart from their bikes for only a small handful of reasons: travel, sickness, injury and strategically chosen rest days. When you compete […]
New SRAM Guide S4 Caliper update
SRAM Guide brakes are packed with ride-enhancing performance that makes every new trail a trusted old friend. We started from scratch, to create the perfect combination of braking reliability and control. Brand-new SwingLink technology provides more power, silky-smooth modulation, less deadband and better lever-feel than you’ve ever experienced. Steep-line confidence. Deep-corner dominance. Ride every trail […]
Introducing RockShox Deluxe and Super Deluxe rear shocks
If you take a couple steps back and look at the advancements in mountain bike technology that have happened in the last few years, you’ll see an astonishing amount of progress. Think about it: You don’t need many fingers to count the bike brands without carbon-fibre offerings; 1x drivetrains are the norm, not the exception; […]
SRAM introduces 12-speed Eagle drivetrains
SRAM introduced the first ever, purpose built 1x drivetrain, and is the absolute leader in 1x technology and innovation. We have manufactured, tested and ridden hundreds of thousands of SRAM 1x drivetrains, and have capitalized on the lessons learned from our experience to create all new drivetrains with Eagle Technology. Eagle drivetrains provide unparalleled performance, […]
Truvativ announces new Descendant lineup
What matters most to hardcore mountain bikers? Performance, durability, affordability, and style. TRUVATIV’s new Descendant series serves up all of these with confidence to spare. Guided by input from some of the most talented riders in Enduro and Gravity, each component in the Descendant lineup has been built to survive mountain biking’s most aggressive riders […]
First Look: SRAM Red eTap
Cape Cycle Systems unveiled the SRAM Red eTap to Africa at the Cape Town Cycle Tour Expo this weekend. We managed to get some alone time with the display for a hands on experience with the first production wireless shifting groupset. The SRAM Red eTap was mounted to a display stand for the Cape Town […]
Video: Steps to the Top – Ty Hathaway
Ty Hathaway, a tall, soft-spoken Californian who co-owns a bike shop in Los Angeles, has made a life of things on two wheels. He’s been photographed for BMX magazines enough that he’s forgotten exactly which ones — and which issues. He’s been featured in clothing and helmet ads on road bikes. His Instagram feed is […]
New SRAM MTB Roam 60 Wheels and 900 Hubs
Fast climbs and fast descents— from sunup till sundown. Truly made for the modern mountain biker, ROAM wheels use a special balance of low-inertia design, weight and strength to excel on a wide variety of terrain. They’re durable enough for hours in the saddle, yet light enough for race day. https://www.youtube.com/watch?v=IqQZe2VKW6U Wide is fast The […]
SRAM introduce Level brakes for cross-country and trail riding
When it comes to braking power and control, we believe in freedom—options. We believe that there should be an absolute best solution for every type of rider and every kind of ride; that there really isn’t a One-Size-Fits-Most when it comes to brakes. That’s the concept that led us to the development of Level, a […]
New look SRAM Red drivetrain
SRAM RED remains the world’s lightest groupset with countless race wins and key innovations that continue to set the standard for mechanical drivetrains. New for 2016 is a complete graphics rework inspired by and designed to complement the sophisticated look of SRAM’s new wireless SRAM RED eTap groupset. The new graphics feature overlapping textures and […]
Introducing SRAM NX: a more affordable 1x drivetrain
It’s how you start that matters. Whether you’re discovering the mountain for the first time or you’re an MTB lifer searching for a no-nonsense, no-worries 1x drivetrain, SRAM NX is ready for action and ready to take you there. NX brings you a wide range of gear choices engineered for simplicity and durability, so you […]