SRAM Commits to New Facility in Taichung, Taiwan
SRAM has been a committed manufacturer in Taiwan for over three decades, dedicated to producing innovative world class bicycle components for the high-end cycling market. SRAM’s newest production facility in Taichung is designed to be the ideal workspace for team members while optimizing productivity, maximizing efficiency, ensuring quality, and enhancing the competitiveness that characterizes SRAM. […]
SRAM announce second-generation Force AXS
Press Release The most precise Force AXS is here. Upgraded with technologies developed for WorldTour pros, and a striking aesthetic all its own. Choose from integrated power solutions for road and gravel. Go further with intelligent gear ranges. Personalize it with the power of AXS. Enjoy redesigned shifter paddles, a sleeker hood shape, and the […]
Riding Into the Digital Age – Wireless Connectivity in Cycling
As part of their Open Workings video series, SRAM takes a look at wireless connectivity in cycling. They cover where it is now. How a range of brands and companies from Zwift to Strava to Rapha, and of course SRAM themselves, are continuing to shape the evolution of cycling technology. And where it might head […]
SRAM acquires Hammerhead cycling computers
SRAM, one of the world’s leading bicycle component manufacturers, announced today the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer. Hammerhead will join SRAM’s portfolio of brands and will continue to develop its Karoo product line under the SRAM portfolio. The companies completed the transaction on December […]
New gravel XPLR Collection from SRAM, Rockshox and Zipp
Press Release The XPLR collection from SRAM, RockShox, and Zipp celebrates a new era of drop bar riding with three product sets to make gravel yours. Every upgrade works great by itself or all together. So pick a path, or mix and match galore. After all, gravel is what you make it. XPLR […]
SRAM Rival goes 12-speed wireless with eTap AXS
Press Release: Meet Rival eTAP AXS Experience a better bike ride. SRAM Rival eTap AXS features the technology modern riders demand—intuitive wireless shifting, innovative gearing, integrated power measurement, AXS connectivity, and refined hydraulic disc brakes. It’s low on complexity, but rich with features. Rival eTap AXS HRD Shift-Brake System Wireless shifting and the best hydraulic […]
SRAM bring AXS wireless ecosystem to GX Eagle drivetrain
SRAM GX Eagle is getting the AXS treatment which brings the simplicity of wireless to the brand’s popular GX Eagle lineup. Get the details in the press release and video from SRAM below. Press Release With proven AXS wireless technology, and the rugged durability of GX, it’s Eagle at its best. Featuring an expanded 520% […]
SRAM Purchases TIME Sport Pedal Business from Rossignol Group
SRAM is proud to announce the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from Rossignol Group. The companies completed the transaction on February 18, 2021. Founded in Nevers, France, in 1987, TIME’s clipless pedals system redefined ergo-dynamic compliance for riders by improving lateral and […]
SRAM crank it to 52 tooth with new Eagle groupsets
SRAM today announced a new line-up of Eagle Expansion GX, X01, and XX1 groupsets featuring an increased gear range of 520%. The notable mechanical changes are to the cassette and derailleur. To achieve the increased range, SRAM has up-sized the largest cog size on their Eagle cassette to 52 tooth from 50 tooth while the […]
SRAM introduce wider gear range for Force eTap AXS
Press Release Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. It can be the steep kicker near the summit of […]
Upgrade your mechanical SRAM Eagle to AXS
With the XX1 Eagle AXS Upgrade Kit, you can upgrade your mechanical SRAM Eagle 12-speed group to the Eagle AXS™ wireless electronic system. Technology For Simplicity. At a glance, Eagle AXS™ brings the real benefits of wireless electronic shifting to the mountain bike. On a deeper level, it offers discerning riders unprecedented personalization and control […]
Review: SRAM NX Eagle
NX Eagle drivetrain is SRAM’s most affordable entry into the 12-speed Eagle ecosystem. We reviewed the system to see how much has trickled down from the higher priced editions and what you might be losing out on paying the lower sticker price. Since the announcement of NX Eagle, almost a year ago, we’ve seen the […]