Events

Ladies–only mountain bike stage race launches in South Africa

By Press Office · 45 comments

With more than 60 events annually, South Africa is undoubtedly the mountain bike stage race capital of the world. It was only a matter of time before a ladies-only stage race was established; and in 2016, Titanium Sports Events will present the inaugural Tour de Femme.

The Tour de Femme is a three-day mountain bike stage race, based in the Western Cape, in the beautiful Cape Winelands region. For ladies only. According to the organisers, who are women, too often the men are given the ‘pink ticket’ to go out for a weekend with the boys. This time, it’s the ladies’ turn…

“’Race’ is perhaps a strong word to describe the Tour de Femme. ‘Escape’ might be more appropriate,” smiled Jenni Green of Titanium Sports Events. “We’re focusing on the whole experience and not just the pedalling parts. It’s a ‘me-time’ escape for women that love mountain biking, but with certain ‘race’ elements.”

ccs-62657-0-27667000-1439293957.jpgThe inaugural Tour de Femme will take place in the Western Cape Winelands in 2016. The event is a ladies-only three mountain bike stage race – with a soft touch. Photo credit: SCOTT Sports/Markus Greber

“While most stage races have a Women’s category and encourage Mixed category participation, there’s generally a very strong focus on the testosterone-fuelled racing part of these events. And with the majority of entrants being male, there’s a soft touch missing.” said Jackie Lange of Titanium Sports Events.

“While the mountain biking at the Tour de Femme will be challenging (but not too intimidating), all the off-the-bike elements will be focussed on what women want, including a bike wash and lube station, mechanical support (no girl wants to get her hands dirty), quality, tasty food (not just heaps of carbs), great wine (obviously) and plenty of comfortable social gathering points,” said Lange.

“Of course we’ll be taking the self-spoil theme even further and will have options for the ladies to enjoy a massage, manicure and/or pedicure in a low-pressure, peaceful environment,” added Lange.

The Tour de Femme will be based at one location, creating a village-type atmosphere. Not a tent in sight! No queues to use a loo and no brushing your teeth with a headlight… In order to maintain a high level of participant satisfaction, the entries will be limited and will include teams of two as well as solo entries.

The entry fee will include two nights accommodation and three days of catering. There will be two timed stages, with the first day being an orientation-type afternoon that includes some skills sharpening and followed by a mellow wine-tasting ride through the Winelands.

“We’ve secured partnerships from SCOTT Sports, Helly Hansen and ICE ID so far. We’re speaking to various interested potential title sponsors and will reveal more details on the inaugural Tour de Femme in due course.

“It will go ahead in 2016 and it will be purely focussed on what women want in a mountain biking getaway. For now, ladies should visit the Tour de Femme website at www.tourdefemme.co.za where they can request being added to our database for regular event updates and announcements,” added Green.

Comments

Pure Savage

Aug 11, 2015, 12:36 PM

That explains the whole Bruce to Caitlyn Jenna thing...

 

Wonder which pros now would do well with a switcharooo like Jenna. :P

mon-goose

Aug 11, 2015, 1:11 PM

I think this is a brilliant idea, will get lots more ladies into the stage race/ride vibe

CleatsnCleavage

Aug 11, 2015, 9:00 PM

Personally I find all these girls events patronising and cliched. Most of them are about 20-40km long which is my first issue. Secondly, it's probably going to cost the earth. Plus, although I hold several Cape Wine Academy certificates I actually prefer a beer after a ride. 

 

As for getting my hands dirty, show me a bike wash after a race that leaves you with a clean chain! You still have to take a rag to your bike and get all the junk off your chain.

 

*Rant over*

Guest notmyname

Aug 11, 2015, 9:09 PM

Personally I find all these girls events patronising and cliched. Most of them are about 20-40km long which is my first issue. Secondly, it's probably going to cost the earth. Plus, although I hold several Cape Wine Academy certificates I actually prefer a beer after a ride.

 

As for getting my hands dirty, show me a bike wash after a race that leaves you with a clean chain! You still have to take a rag to your bike and get all the junk off your chain.

 

*Rant over*

 

Lol. You make a valid point.

PhilipV

Aug 12, 2015, 4:49 AM

 

 

Personally I find all these girls events patronising and cliched. Most of them are about 20-40km long which is my first issue. Secondly, it's probably going to cost the earth. Plus, although I hold several Cape Wine Academy certificates I actually prefer a beer after a ride.

 

As for getting my hands dirty, show me a bike wash after a race that leaves you with a clean chain! You still have to take a rag to your bike and get all the junk off your chain.

 

*Rant over*

That's one viewpoint. And a valid one.

 

But on the other hand you have someone like my wife who is excited about this. 3 days of 40km will test her, any more and she will probably be too intimidated to try, wine tasting on the farms that we've just ridden have become a ritual, and she won't recognise a dirty chain, so she surely won't take a rag and clean it. But sadly I agree with you so I always wash my bikes myself at stage races.

I for one will encourage my wife to enter this.

I just don't think it is possible to capture the whole spectrum of lady riders into one package, the range is just too wide.

Slowbee

Aug 12, 2015, 5:08 AM

For now, the most frustrating part of this, is putting out info and talking about the event and getting the marketing going  - but not having a functioning website!! 

 

Surely that should be a priority as people want information without having to email. Suddenly your email is on another distribution list.

NicoBoshoff

Aug 12, 2015, 5:14 AM

Why don't they rather market it as a "Beginner's" or "Stage Race Lite"?

 

The pitch seems patronizing...and I despise modern day feminism (aka "Bloggers need jobs too").

 

But hey, let the ladies vote with their (or their husband's...see what I did there?) wallets.

Kylie

Aug 12, 2015, 5:15 AM

Personally I find all these girls events patronising and cliched. Most of them are about 20-40km long which is my first issue. Secondly, it's probably going to cost the earth. Plus, although I hold several Cape Wine Academy certificates I actually prefer a beer after a ride. 

 

As for getting my hands dirty, show me a bike wash after a race that leaves you with a clean chain! You still have to take a rag to your bike and get all the junk off your chain.

 

*Rant over*

 

I agree. I find the tone of the entire thing totally patronising and disempowering of women- assuming we are incapable of fixing our bikes, cleaning them or even competing on an equal playing field with men. Is this the 1950's?

 

I can only assume women who actually ride bikes are not the intended target market, and perhaps the squishy marketing will actually work for some women and encourage more women to participate in this amazing sport.

NicoBoshoff

Aug 12, 2015, 5:18 AM

Just to be clear (and less sarcastic) - I am serious that women should vote with their wallet.  If the event is well supported then by all means, it proves that the pitch was spot on and the outraged can go start their own event instead of peeing on someone else's efforts.  If not, the marketers will have to revisit the concept.

 

I personally have zero problem with corporate discrimination if it is rational and based on factual realities.  Let's see if this one is.

raptor-22

Aug 12, 2015, 5:29 AM

There is a huge market for a stage race for women less serious about their riding and just want to share the experience with other women without the intimidating crazy men who ride through everything.

You will find them in tokai lower forest most mornings.

NicoBoshoff

Aug 12, 2015, 5:31 AM

There is a huge market for a stage race for women cyclists less serious about their riding and just want to share the experience with other women cyclists without the intimidating crazy men who ride through everything.

You will find them in tokai lower forest most mornings.

Thought I'd help out there.  The generalisation isn't sound.

Pure Savage

Aug 12, 2015, 6:17 AM

To be fair, I don't think anyone enjoys cleaning their bikes after a race.

Cargyrl

Aug 12, 2015, 6:37 AM

I happen to like ladies only events, due to these events engaging more ladies cyclists. Some of the ladies are intimidated by "races" or "events" with the men on the trails. 

 

More is more when it comes to anything female cycling related. Granted some do ride and want a more competitive environment, however the vast majority just want to ride their bikes and have a good time. 

 

Yes, I do not like the patronizing wording of the event intro, again, we experience it on a daily basis so no change there anyway.

 

I loved taking part in the "Women on the go" event this part Monday, it was a well organised event, female only and well attended. I had a very good time, even if I am not a mtb rider, with much skills. The ladies do race difference and oh boy, overtaking on single track does take some skill, lucky most of the ladies did not swear. LOL! 

Skubarra

Aug 12, 2015, 6:55 AM

Always amazed how little it takes to offend people on social media  :ph34r:

 

Don't know if it will work but I think it is a novel idea...

 

I agree with Slowbee though, a bit of fail to launch your event with no functional website, not a great start for "Titanium Sports Events".

raptor-22

Aug 12, 2015, 7:26 AM

Please point out the patronising bits of the article. I'm really struggling to see the offending words

Maybe it's just my chauvinism coming through but I can't see anything offensive

Cargyrl

Aug 12, 2015, 7:50 AM

Please point out the patronising bits of the article. I'm really struggling to see the offending words

Maybe it's just my chauvinism coming through but I can't see anything offensive

1. No girl wants to get her hand dirty (assumes that all women are not tech savvy or clean savvy with bikes, the word girls .... only the female variety under 14 should be categorized as "girls"

2. Not just heaps of carbs (assumes all women are on diet)

3. OK, the wine is awesome, although this also assumes that all ladies drink wine, whereas would rather I fear not beer.

Shebeen

Aug 12, 2015, 7:55 AM

Wasn't wayne potgieter trying to put something like this on in gauteng?

 

I'm all for anything that grows the sport. Go for it! If you have a problem with it, don't support it - or start your own one.

 

I did a ski season in a resort that hosted the brotherhood ski week. it had a casual nickname that can't be repeated here, but was the only time you really saw anything but rich white people on the slopes.  - http://www.nbs.org/

raptor-22

Aug 12, 2015, 8:00 AM

1. No girl wants to get her hand dirty (assumes that all women are not tech savvy or clean savvy with bikes, the word girls .... only the female variety under 14 should be categorized as "girls"

2. Not just heaps of carbs (assumes all women are on diet)

3. OK, the wine is awesome, although this also assumes that all ladies drink wine, whereas would rather I fear not beer.

 

 

 

???

Ok..

 

maybe a bit of overreaction there since I don't know anyone who lieks to get their hands ful of oil

 

Generally women tend to be more nutrition conscious. that doesn't suggest that they're fat and in need of a diet

Cargyrl

Aug 12, 2015, 8:33 AM

Are you suggesting I am fat?!  :eek:  :devil:

 

You did ask where the patronizing was in the text. :thumbup:

 

I like working on my bike and my hands are likely to get full of oil as a consequence, ergo I like getting my hands dirty. 

 

Generally ALL cyclists tend to be nutrition conscious, not just the ladies.  

NicoBoshoff

Aug 12, 2015, 8:59 AM

Like I said, the proof will be in the pudding.  I don't begrudge anyone their success. 

 

It's not for me, a man, to be offended on behalf of women in cases like this.  I can however objectively look at something and say "Hmmm, is what they are implying really true or getting the message across as intended?"

 

I don't get offended when someone does the stereotypical "boertjie can't speak english" voice on ads.  It is insulting though and leads me to think "ok, you made my decision not to support you that much easier, PS, you should fire your marketing team".

 

People should differentiate between being offended and being insulted.

Skubarra

Aug 12, 2015, 9:11 AM

 

,cut.

Skubarra

Aug 12, 2015, 9:15 AM

 

 

I don't get offended when someone does the stereotypical "boertjie can't speak english" voice on ads.  It is insulting though and leads me to think "ok, you made my decision not to support you that much easier, PS, you should fire your marketing team".

 

People should differentiate between being offended and being insulted.

 

Call me daft but no, I don't get it - is there really a difference when the end result (you boycotting them and demanding the marketing team to be fired) is exactly the same?

NicoBoshoff

Aug 12, 2015, 9:19 AM

 

 

 

Call me daft but no, I don't get it - is there really a difference when the end result (you boycotting them and demanding the marketing team to be fired) is exactly the same?

 

Except, getting offended on behalf of someone else is just plain stupid, whereas if I were a woman I may very well have felt insulted at the insinuation that I'm a precious little petal that requires special treatment lest I go and hurt myself in a man's race.

 

Or if I am Afrikaans, as I am, I get to be insulted when someone insinuates that I am a stupid afrikaner who can't string a few english words together without sounding like I have a mouth full of biltong (yes, I know what I did there).

 

Again, I just questioned the wisdom of the pitch, not the idea itself. All the power to the organisers. 

Cargyrl

Aug 12, 2015, 9:22 AM

The pitch is off, but the idea is perfect for getting ladies onto saddles and riding bicycles. 

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