This is not just another introduction to a new retail brand. This is the foundation of something much more exciting.
Hullabaloo Products is the official distributor of several international outdoor brands – each with its own identity and unique target audience. The common thread amongst the brands in the Hullabaloo stable is the enthusiasm for sport in the great outdoors, the exceptional quality of the collection and the lifestyle surrounding each brand – this is where the need for a retail outlet arose, aptly named This Way Out.
Whether your preference is on land or on water, This Way Out is your portal to getting out there. It’s an inside space for outside beings, an enabler for connecting passion with lifestyle. The vision is three-fold: to not just be a specialised concept store, but rather an integrated retail experience. Their objective is to be there through every facet of the outdoor experience – from the activity itself, the wind-down afterwards, and the lifestyle that it shapes. Their prerogative is to offer every link in the purchase chain process.
With bespoke services that include buy-backs on your mountain bike, online and mobile app bookings to service your bike, and the ability to schedule your own personal shopping assistant at the store, This Way Out proves that they go beyond just the technical gear.
This Way Out brands range from hand-picked outdoor apparel, world class MTB brands, travel luggage, technical gear all the way down to nutritional supplements and curated accessories. These brands include Helly Hansen, Easton, Northwave, Rocky Mountain, Raceface, Alpine Stars, and Evoc.
Upon entering the This Way Out store, the expectation will not stop at exceptional product knowledge, unparalleled experience and passion, but transcends to a connected community of likeminded people. People with an avid need to get out there, engage in high-intensity outdoor sports and make it a part of their lives.
The launch at 16 Buiten Street, Cape Town, on the 12th of November will be the third retail outlet opening in 2015 (the other offerings being the stores at Meerendal Wine Estate and Contermanskloof MTB Trail), with an extensive rollout in the visor for the next few years.
Riaan Manser will be the MC for the evening, and no detail will be spared in the unveiling of this accessible adrenalin hub.
It’s not just a concept. It’s here. Are you in to get out?
Website: www.thiswayout.co.za.
