Events

Team FedGroup-Itec throws Evans a lifeline

By Matt · 147 comments

After finding himself without a pro contract for 2013, following the recent, sudden closure of his team due a doping infringement, multiple South African mountain bike-racing champion, Kevin Evans, has been thrown a lifeline by former rival team, FedGroup-Itec.

Evans has been signed to the growing professional mountain bike racing team for a period of two years (2013-2014). He joins fellow Elite male riders, Brandon Stewart and Neil MacDonald, Under-23 male, Brad Stroberg and Elite female, Bridgette Stewart.

“It’s amazing how the people involved in the FedGroup-Itec team have been so supportive and have given me this opportunity. Also to SCOTT bicycles for their continued support. I am truly grateful and look forward to a being brand ambassador to the best of my ability,” said Evans.

evans.jpg

Kevin Evans, seen here in action during the 2012 Sani2c stage race, has signed a two-year contract with FedGroup-Itec.

Photo credit: Full Stop Communications.

“We were quick to offer Kevin a ride on our team, largely because he’s such a great ambassador, not just for his sponsors but also for the sport of mountain biking. His addition to our team allows us to grow the team to a new level and really tackle the serious racing side of the sport at the highest level with more consistency and confidence,” said Stewart, who also owns the team. “With myself, Kevin and Neil, we’ll have a wide range options in our quest for all the major race podiums in South Africa and even abroad.”

“We have yet to finalise our Cape Epic plans, but Brandon and I have started every single edition of the race and obviously, being the 10th anniversary, it’s a big year for the race and for us each personally in 2013. I’ll be on the start line for sure and riding my heart out as usual. It’s a race I’d love to win still, but I do have my eye on a Marathon World Champs medal too; and with the 2014 Marathon World’s in South Africa, that will be a big focus for me,” said Evans.

For Scott Field, Executive Member of FedGroup, the signing of Evans is another opportunity for growth:

“Life throws you a curve ball every now and then and it’s those that turn the situation around that really show true character. We can identify with Kevin’s curve- ball situation and didn’t hesitate to offer him a contract. In fact, we actually started this team by throwing Brandon (Stewart) a similar lifeline in 2011. It turned out to be sound decision that’s reaped great results.

“Kevin’s got a superb racing pedigree and is a family man, two qualities we can identify with as a business. Signing him up for a two-year period will help give the team stability from which I’m sure the results will be impressive. This is simply also an extension of FedGroup’s involvement in mountain biking in South Africa,” said Field.

FedGroup is the title sponsor of the annual FedGroup Berg & Bush, a series of three popular mountain bike stage races in the KwaZulu-Natal province.

“We’re in this sport for the long haul and signing Kevin up is a pivotal move in our quest to move forward with the intention to grow this team. As sponsors, we have some experience now in what it takes to run a team successfully, so we’re not just being blindly optimistic, we are passionate about mountain biking and see this as a sound investment in the team’s future,” said Gavin Meyer, Managing Director of Itec Connect.

Over an 11-year professional racing career, the popular Evans has been a four-time national marathon champion, one-time Elite men’s cross-country national champion, one-time national Elite men’s road individual time trial champion, multiple ABSA Cape Epic stage winner and overall podium finisher and Marathon World Cup round winner. He has also won virtually every major marathon and short stage race in South Africa.

The team will be riding SCOTT bicycles as a result of the equipment and financial backing the brand is offering to the team in support of Evans, who has helped the Swiss-based brand raise its profile in the growing endurance racing category over the past two years.

Comments

rouxtjie

Nov 28, 2012, 12:14 PM

How much longer is the 360 Life contract? Surely both Evans and Reid will be paid to end of contract?

 

I think it is a great business move by Fedgroup Itec. They are getting a top top rider, possibly only Knox is better, and will be on Scott. I'm not counting Burry as he will be concentrating on XCO.

Yip they are terminating the sponsership but will pay out KE and JR contracts to them. DG's geld goes to anti-doping. Bit of PR disaster management from nedbank there.

GLuvsMtb

Nov 28, 2012, 12:16 PM

If BS is going to be riding with KE, he'll have to train much more and party much less. Always thought that BS had much more potential. Hopefully this will now come to the fore.

jcza

Nov 28, 2012, 12:19 PM

Yip they are terminating the sponsership but will pay out KE and JR contracts to them. DG's geld goes to anti-doping. Bit of PR disaster management from nedbank there.

 

Anyone know whats happening with DG?

 

6 months / 1 year / 25 years / life / community service?

Wyatt Earp

Nov 28, 2012, 12:24 PM

Anyone know whats happening with DG?

 

6 months / 1 year / 25 years / life / community service?

 

Probably the customary two year ban, he will then fade in to the embarrassment hibernation phase.

This is the phase in which people forget about his doping.

He the returns as a big supporter of some anti-drug campaign and has sponsors on their knees and elbows at his door.

It's called the lifecycle of the doper.

jcza

Nov 28, 2012, 12:28 PM

Probably the customary two year ban, he will then fade in to the embarrassment hibernation phase.

This is the phase in which people forget about his doping.

He the returns as a big supporter of some anti-drug campaign and has sponsors on their knees and elbows at his door.

It's called the lifecycle of the doper.

 

Is it not his first transgression? Yes i know there was the Italian incident but that wasn't a positive but more like a health warning. So maybe a slap on the wrist and we'll see him back at the Epic?

rouxtjie

Nov 28, 2012, 12:32 PM

Is it not his first transgression? Yes i know there was the Italian incident but that wasn't a positive but more like a health warning. So maybe a slap on the wrist and we'll see him back at the Epic?

How swak will that be...I really hope and believe it won't turn out like this, especially since mr vermaak took him out in a statement, how can he then welcome him back.

rock

Nov 28, 2012, 12:36 PM

Yip they are terminating the sponsership but will pay out KE and JR contracts to them. DG's geld goes to anti-doping. Bit of PR disaster management from nedbank there.

 

just on that, they said they will honor contracts, assume to end 2012, they said they will give DG's to SAIDS, on supercycling the chap mentioned R100k to SAIDS does that mean DG was getting R50k per month? assuming salary for nov and december? caution: lots of assumptions and poor arithmetic here?

CAAD4

Nov 28, 2012, 12:37 PM

Yeah.

Also think the Bulls are gonna come back strong in 2013, with their new combination.

 

Naah it will take a while to have a pair like Victor and Bakkies again....

Jakkals.

Nov 28, 2012, 12:52 PM

Naah it will take a while to have a pair like Victor and Bakkies again....

 

+1

rouxtjie

Nov 28, 2012, 12:55 PM

just on that, they said they will honor contracts, assume to end 2012, they said they will give DG's to SAIDS, on supercycling the chap mentioned R100k to SAIDS does that mean DG was getting R50k per month? assuming salary for nov and december? caution: lots of assumptions and poor arithmetic here?

Could be...total cost to company that is...doesn't seem that far fetched.

Shebeen

Nov 28, 2012, 1:55 PM

how's this for a classic photo.

 

http://cdn4.media.cyclingnews.futurecdn.net//2012/09/24/2/knox_caught_and_passed_stewart_leaving_evans_in_his_wake_at_2012_mtn_hilton_dirt_fest_national_mtb_driven_by_nissan_0598_600.jpg

the caption on cyclingnews:

Brandon Stewart leaves Kevin Evans in his wake

Thug

Nov 28, 2012, 3:03 PM

I haven't read any of the thread but my first thought when I read the headline is "Why does KE need a lifeline?". What an extremely sensationalist and misleading headline!! As if FedGroup-Itec are doing him a massive favour.

 

Bar Burry, he's the best MTB rider in the country and I have no doubt that he would have secured a decent sponsorship without being thrown a "lifeline".

Brian Fantana

Nov 28, 2012, 3:33 PM

I haven't read any of the thread but my first thought when I read the headline is "Why does KE need a lifeline?". What an extremely sensationalist and misleading headline!! As if FedGroup-Itec are doing him a massive favour.

 

Bar Burry, he's the best MTB rider in the country and I have no doubt that he would have secured a decent sponsorship without being thrown a "lifeline".

 

+1

 

In addition to what you have said already, Kevin's racing years are drawing to an end, and surely he already had plans in place to still have an income should he quit. So I also think that this is not a lifeline at all, but another oppurtunity to race competitively.

Danger Dassie

Nov 28, 2012, 5:42 PM

+1

 

In addition to what you have said already, Kevin's racing years are drawing to an end, and surely he already had plans in place to still have an income should he quit. So I also think that this is not a lifeline at all, but another oppurtunity to race competitively.

 

Well yes and no, as healthy as a state marathon MTB is in, sponsorships aren't exactly being handed out willy nilly. Certainly not at the same level of commitment that Nedbank 360Life were providing, in terms of of finances and resources.

Add to that the stigma, justified or not any potential sponsor has to consider that against the association with their brand.

So with such an abrupt end to any athlete's contract in an important stage of the season, there's a knock on effect with income, even with a contract payout and any form of planning. The man's primary job right now, is racing and winning.

Sensationlist, slightly, misleading, no.

HeyYou

Nov 28, 2012, 5:53 PM

Well yes and no, as healthy as a state marathon MTB is in, sponsorships aren't exactly being handed out willy nilly. Certainly not at the same level of commitment that Nedbank 360Life were providing, in terms of of finances and resources.

Add to that the stigma, justified or not any potential sponsor has to consider that against the association with their brand.

So with such an abrupt end to any athlete's contract in an important stage of the season, there's a knock on effect with income, even with a contract payout and any form of planning. The man's primary job right now, is racing and winning.

Sensationlist, slightly, misleading, no.

 

No abrupt contract termination. 360 will pay KE till the end of his contract period.

 

LifeLine maybe!!!!

 

Kevin's choice.

Danger Dassie

Nov 28, 2012, 5:58 PM

No abrupt contract termination. 360 will pay KE till the end of his contract period.

 

LifeLine maybe!!!!

 

Kevin's choice.

 

Maybe read what I said, in that same line I mentioned that.

HeyYou

Nov 28, 2012, 6:09 PM

So with such an abrupt end to any athlete's contract in an important stage of the season, there's a knock on effect with income, even with a contract payout and any form of planning. The man's primary job right now, is racing and winning.

Sensationlist, slightly, misleading, no.

 

Not sure where, but I'll take you're word for it.

 

Whatever, I think teams are contacting him as we speak!

 

Ride clean, ride long.

rouxtjie

Nov 28, 2012, 6:25 PM

 

 

Well yes and no, as healthy as a state marathon MTB is in, sponsorships aren't exactly being handed out willy nilly. Certainly not at the same level of commitment that Nedbank 360Life were providing, in terms of of finances and resources.

Add to that the stigma, justified or not any potential sponsor has to consider that against the association with their brand.

So with such an abrupt end to any athlete's contract in an important stage of the season, there's a knock on effect with income, even with a contract payout and any form of planning. The man's primary job right now, is racing and winning.

Sensationlist, slightly, misleading, no.

Agreed and good post

jcza

Nov 28, 2012, 6:49 PM

I haven't read any of the thread but my first thought when I read the headline is "Why does KE need a lifeline?". What an extremely sensationalist and misleading headline!! As if FedGroup-Itec are doing him a massive favour.

 

Bar Burry, he's the best MTB rider in the country and I have no doubt that he would have secured a decent sponsorship without being thrown a "lifeline".

 

Not sure that Max Knox will agree

King Kahuna

Nov 28, 2012, 9:32 PM

Hope Reid gets a ride somewhere. Maybe at USN with Phil Buys since they both have an XC focus. Or maybe with BMC as RE:CM let Luke Roberts go as he also wants to focus on the XC side of it.

 

Seems that accomodating the XCM and XC riders in one team is a bit of a challenge.

 

KE didn't seem overly excited on SS last night.

Sponsor welcome party the night before, saw a couple of Tweets about a late night with a lot of Moët

King Kahuna

Nov 28, 2012, 9:45 PM

If BS is going to be riding with KE, he'll have to train much more and party much less. Always thought that BS had much more potential. Hopefully this will now come to the fore.

BS is a family man. A lot of talk but not much partying.

He has potential for sure, running a team with so many sponsors takes time away from training and race focus. At the same as having 1 sponsor to look after of riding for a team.

King Kahuna

Nov 28, 2012, 9:58 PM

I haven't read any of the thread but my first thought when I read the headline is "Why does KE need a lifeline?". What an extremely sensationalist and misleading headline!! As if FedGroup-Itec are doing him a massive favour.

 

Bar Burry, he's the best MTB rider in the country and I have no doubt that he would have secured a decent sponsorship without being thrown a "lifeline".

Possibly. But the association with DG must be a huge stumbling block for KE to secure sponsorship alone. Even with the support from Scott, that would not have been enough to support him the way FedGroup-ITEC can. It was BS that approached FedGroup and ITEC and various 2nd tier sponsors like Kathea and Crusader Logistics and sold them on upping the budget to include KE. I believe it was initially emotional - BS and KE known each other along time. BS knows the hardship of a team breakup specially when you have a family to provide for. BS and KE have daughters the same age. Bit of a tug on the heart strings I'm sure.

Either way mutually beneficial. Will be nice to see good come from a bad situation.

Squier

Nov 29, 2012, 4:55 AM

I haven't read any of the thread but my first thought when I read the headline is "Why does KE need a lifeline?". What an extremely sensationalist and misleading headline!! As if FedGroup-Itec are doing him a massive favour.

 

Bar Burry, he's the best MTB rider in the country and I have no doubt that he would have secured a decent sponsorship without being thrown a "lifeline".

 

I think that is the problem right there, he is one of the best in the country so sponsorships aren't easy to come by just because a rider like Kev is so expensive.

 

I do agree that is a tad sensationalist though, but isn't that what the media do?

Tumbleweed

Nov 29, 2012, 4:57 AM

I think that is the problem right there, he is one of the best in the country so sponsorships aren't easy to come by just because a rider like Kev is so expensive.

 

I do agree that is a tad sensationalist though, but isn't that what the media do?

 

There's a difference between the media and PR.

Squier

Nov 29, 2012, 5:07 AM

There's a difference between the media and PR.

 

When I posted that I thought you might comment! laugh.png

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