South Industries are proud to introduce our latest product, an ultralight Cross-Country rim and wheelset called the XCR (Cross Country Race). At just 310g per rim, with a 28mm inner rim diameter and a lifetime warranty, this new rim is 20% lighter than our previous generation cross country rim, the XC29.
Having just won the Men’s African Leaders Jersey at the world’s toughest Mountain Bike Stage Race, the Cape Epic, we believe this product will be a must-have for serious racers and weight weenies alike, without sacrificing strength, or stiffness. 100% designed, handmade and tested in house in Cape Town, South Africa.
The original XC29 rim was a revolution when it was first released in 2017, with a 28mm IRD and has gone on to win countless races, Cape Epic stages and appear at the Olympics, XCO Worlds, XCM Worlds and Commonwealth Games. We are keeping everything you like about that product and have made it significantly lighter without sacrificing strength or durability. In the world where every marginal gain counts, this represents a leap forward for athletes who demand the most from their equipment.
Using a new carbon fibre material type, we were able to shed weight from the already lightweight rims to get them to an everyday riding weight of 310g per rim, whilst holding onto their legendary stiffness and compliance. Even with the 20% drop in weight, this is no race day only wheelset, instead it retains the ‘set and forget’ reputation we have built at South Industries. We built the XCR to be your daily shredder as well as perform at the highest level on race days.
Available as a rim, or complete wheelset, as follows:
- XCR Rim: 310g / R 10 985 per rim
- XCR Rims on Tune Prince / Princess hubs and Berd Spokes: 1090g / R59 785 per wheelset.
- XCR Rims on Tune Prince / Princess and Sapim CX-Ray spokes: 1190g / R 41 225 per wheelset.
- XCR Rims on Tune KillHill/ClimbHill and Sapim CX-Ray spokes: 1290g / R 37 615 per wheelset.
- All rims come with our standard lifetime warranty against manufacturing defects and generous first-owner crash replacement policy, which you can read here
- 28-hole configuration. Disc brake only.
- Tubeless tyre compatible only
About South Industries
We are a highly skilled team of engineers, thinkers and most importantly, cyclists. We want to build the best products in the world for all riders around the world.
We manufacture here, in South Africa, a country with deep aerospace expertise and skills. Our slogan, #handgemaak, is more than our relentless drive to create the finest carbon composite products.
It’s more than our obsessive in-house design and manufacturing process.
It’s authentic, it’s handmade.
www.instagram.com/southindustries
The point is that the stuff be it South Industries or anyone else is ridiculously overpriced for what it is. A set of bike wheels. No, we don't have to buy it and I never would as a matter of principle, but it sets a mark and leads to overpricing lower down the line too. You can double the price of a decent set of alu wheels and they'd still look like value compared to these and I suspect that is what happens sometimes.