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Dark Horse Brands appointed as exclusive distributor for Trek & Bontrager in South Africa

By Press Office · 55 comments

Trek Bicycle Corporation of Waterloo, Wisconsin, makers of the world’s greatest bikes have appointed Dark Horse Brands of Cape Town as the exclusive distributor of Trek Bicycles and Bontrager Cycling Accessories with immediate effect.

ccs-62657-0-66318600-1409749720.jpg

The companies have signed an extended distribution contract with extensive support levels from both parties to aid in re-establishing Trek as the dominant bicycle brand in the South African market.

Says Chad O’Riordan, Managing Director of Dark Horse Brands: “We’re excited at the opportunity to represent Trek in South Africa and look forward to making it the brand of choice for South African Cyclists by offering market relative pricing & products as well as unprecedented service levels for retailers & consumers alike through our dynamic & experienced team.”

Says Brian Deziel, Regional Manager at Trek Bicycle: “Trek looks forward to working with Dark Horse to build the Trek brand in South Africa.”

Consumers & retailers needing support for Trek or Bontrager can contact Dark Horse Brands at:

Warranty claims:
warranty@darkhorsebrands.co.za
021 2022730

Product queries:
info@darkhorsebrands.co.za
021 2022730

Dealer enquiries:
jp@darkhorsebrands.co.za
082 5511292

Marketing
rudolf@darkhorsebrands.co.za
0823270588

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Comments

Mr Mulebar

Sep 3, 2014, 8:07 PM

Mr Mulebar, perhaps you can offer advice on my Trek warranty question as per my post earlier please:

 

http://www.thehubsa....-brake-problem/

 

Check your mail.....

Mr Mulebar

Sep 3, 2014, 8:08 PM

WHEN ARE YOU BRINGING EMILY BATTY TO CAPE TOWN?

 

That's higher on my priority list than a website :-)

Mr Mulebar

Sep 3, 2014, 8:21 PM

Yes, I have something else.

 

You make a point of saying that you are not involved with Dark Horse Wheels. Nobody had asked at that stage.

 

You claim you did a name search and for whatever reason their name didn't come up. Your first statement proves that you knew of their existence, no matter what the name search did or didn't reveal. Yet you went ahead and used the name anyway. You couldn't just pick up the phone and ask them before pulling this bully BS?

 

Poor form imo. Pisspot poor.

 

We only found out about Dark Horse Wheels after we had registered our company and started communicating to IBD's. As a Limited company we are registered on a different system to Dark Horse Wheels as a Closed Corporation, hence their name did not come up and Dark Horse whatever is by no means original.

There are about 20 other Dark Horse Companies registered in SA, we chose the name as it resonates with where we feel our brands are in the market place.

 

Can you please explain what bully BS are you referring to? Surely stating that we are not involved with Dark Horse Wheels is merely stating a fact to clarify any confusion?

Captain Fastbastard Mayhem

Sep 3, 2014, 8:22 PM

Yes, I have something else.

 

You make a point of saying that you are not involved with Dark Horse Wheels. Nobody had asked at that stage.

 

You claim you did a name search and for whatever reason their name didn't come up. Your first statement proves that you knew of their existence, no matter what the name search did or didn't reveal. Yet you went ahead and used the name anyway. You couldn't just pick up the phone and ask them before pulling this bully BS?

 

Poor form imo. Pisspot poor.

I have to agree with Falco, the moment you said PS we have nothing to do with Darkhorse wheels, you admitted that you knew of them and their name yet still chose pretty much the same name which will cause confusion to the uneducated and ill informed.

 

If you have been in the cycling industry long enough to build up a portfolio and be able to take on board the likes of Trek, then you will have definitely heard of Darkhorse wheels even if you had no dealings with them

 

Not to rain on your parade, but they would have heard of them AFTER registering their name, and before posting on the Hub, right? Therefore once performing a more thorough search, what was initially thought to be an unused name (which they subsequently used) they then found out was used (after having registered / used the name Dark Horse)

 

The Hub is not the place where names are registered. They found out about Dark Horse Wheels, and therefore, in an attempt to maintain clarity, they illustrated the disconnect in their initial post.

 

No malice or ill intention there, guys.

CAAD4

Sep 3, 2014, 8:23 PM

 

 

That's higher on my priority list than a website :-)

 

You might just become a real good friend to some of us. She knows the local Batty Army well..

Mr Mulebar

Sep 3, 2014, 8:29 PM

Just remind me, what's the problem again?

 

Go for it Mulebar guy. Best of luck with your endeavours - heck you need it, transformation is not easy.

 

There's no problem, just clarifying that as Dark Horse Brands we are not affiliated to Dark Horse Wheels just as we are not affiliated to Dark Horse Comics, Investments, Finance, Distributors etc.

 

Not sure why some hubbers have got there panties in a knot about the fact that we're just trying to clarify who sells what.

MyproDoll

Sep 3, 2014, 8:50 PM

so it was the bicycle company, then it became royalty sports, now this? same people, different name again?

 

https://www.bikehub.co.za/features/_/industry-news/the-bicycle-company-changes-name-to-royalty-sports-r1333

 

"Royalty Sports have appointed local businessman, Mr. Chad O’Riordan to its Board as sales director with immediate effect.

 

And now:

 

"Says Chad O’Riordan, Managing Director of Dark Horse Brands: “We’re excited at the opportunity..."

 

Mmmm, makes you wonder.

 

Baaisikilist

Sep 3, 2014, 8:50 PM

 

 

There's no problem, just clarifying that as Dark Horse Brands we are not affiliated to Dark Horse Wheels just as we are not affiliated to Dark Horse Comics, Investments, Finance, Distributors etc.

 

Not sure why some hubbers have got there panties in a knot about the fact that we're just trying to clarify who sells what.

 

This sir, is The Hub. Thou doth not use such a tone with the folk here. You are to take whatever's thrown at you like a gentleman, and you are to explain yourself to their satisfaction, and in defending yourself, you will not make use of words like 'panties'. Not till you're at 1000 posts...

Baaisikilist

Sep 3, 2014, 8:54 PM

 

 

"Royalty Sports have appointed local businessman, Mr. Chad O’Riordan to its Board as sales director with immediate effect.

 

And now:

 

"Says Chad O’Riordan, Managing Director of Dark Horse Brands: “We’re excited at the opportunity..."

 

Mmmm, makes you wonder.

 

What's it got you wondering Horacio...?

 

"Some staff that were working with the Trek Brand before have moved across to Dark Horse to try and maintain some continuity."

DuncanCT

Sep 3, 2014, 8:55 PM

We only found out about Dark Horse Wheels after we had registered our company and started communicating to IBD's. As a Limited company we are registered on a different system to Dark Horse Wheels as a Closed Corporation, hence their name did not come up and Dark Horse whatever is by no means original.

There are about 20 other Dark Horse Companies registered in SA, we chose the name as it resonates with where we feel our brands are in the market place.

 

Can you please explain what bully BS are you referring to? Surely stating that we are not involved with Dark Horse Wheels is merely stating a fact to clarify any confusion?

 

Leading with this explanation would have been a good idea. Would have saved (edit) the confusion.

 

Not sure why some hubbers have got there panties in a knot about the fact that we're just trying to clarify who sells what.

 

Being a corporate representative you should be bigger than name calling. If your going to get sucked into stuff like this on the Hub your doing your brand a massive disservice.

Mr Mulebar

Sep 3, 2014, 9:00 PM

Leading with this explanation would have been a good idea. Would have saved (edit) the confusion.

 

 

 

Being a corporate representative you should be bigger than name calling. If your going to get sucked into stuff like this on the Hub your doing your brand a massive disservice.

 

Didn't realise I was out of line calling people on the Hub "Hubbers"

 

I unreservedly apologise to anyone offended by the use of this term.

MyproDoll

Sep 3, 2014, 9:02 PM

 

 

What's it got you wondering Horacio...?

 

"Some staff that were working with the Trek Brand before have moved across to Dark Horse to try and maintain some continuity."

 

A leopard doesn't change its spots... Wishing them the best though in trying to fix the Trek brand. Maybe this time they are for real. Go for it Mr Mulebar!

Mr Mulebar

Sep 3, 2014, 9:04 PM

A leopard doesn't change its spots... Wishing them the best though in trying to fix the Trek brand. Maybe this time they are for real. Go for it Mr Mulebar!

 

Thanks and yes WE are for real!

DuncanCT

Sep 3, 2014, 9:04 PM

Didn't realise I was out of line calling people on the Hub "Hubbers"

 

I unreservedly apologise to anyone offended by the use of this term.

 

Good for you... showing me your the bigger man. Was just trying to help you out. Clearly I was wasting my time.

Baaisikilist

Sep 3, 2014, 9:56 PM

 

 

Good for you... showing me your the bigger man. Was just trying to help you out. Clearly I was wasting my time.

 

*you're

MyproDoll

Sep 4, 2014, 5:59 AM

 

 

What's it got you wondering Horacio...?

 

"Some staff that were working with the Trek Brand before have moved across to Dark Horse to try and maintain some continuity."

 

*Horatio...

Eugene Oppelt

Sep 4, 2014, 6:04 AM

Thanks and yes WE are for real!

 

All the best with this venture.

Keep it real! :thumbup:

Eldron

Sep 4, 2014, 6:07 AM

I love thehub.

 

Faaark - does anyone call Shimano by it's importers name Coolheat?

 

I'm gonna buy me a Hullabaloo - oh I mean a Rocky Mountain....

 

Apart from this thread I'm guessing 99% of hubbers will never hear the words Dark Horse Brands ever again - it'll be Trek Trek Trek.

 

Dry out and untie your panties people.

tikki

Sep 4, 2014, 6:24 AM

I love thehub.

 

Faaark - does anyone call Shimano by it's importers name Coolheat?

 

I'm gonna buy me a Hullabaloo - oh I mean a Rocky Mountain....

 

Apart from this thread I'm guessing 99% of hubbers will never hear the words Dark Horse Brands ever again - it'll be Trek Trek Trek.

 

Dry out and untie your panties people.

. Give this man a bells, well put Eldron

Christie

Sep 4, 2014, 6:54 AM

What business is it of hubbers what companies name themselves? (there is a shop in Pretoria East called "The Hub" btw. Perhaps a better crusade for hubbers so inclined to take on?)

 

If there is a dispute, it would be between the dark horses to settle, no?

carbon29er

Sep 4, 2014, 6:56 AM

*you're

About time someone started correcting grammar and spelling on the hub. Since some of the old guys have moved on standards in the use of the language and the courage to correct miscreant posters seems to have resulted in a noticeable drop in readability of posts.

MuddyMike

Sep 4, 2014, 7:05 AM

Not to rain on your parade, but they would have heard of them AFTER registering their name, and before posting on the Hub, right? Therefore once performing a more thorough search, what was initially thought to be an unused name (which they subsequently used) they then found out was used (after having registered / used the name Dark Horse)

 

The Hub is not the place where names are registered. They found out about Dark Horse Wheels, and therefore, in an attempt to maintain clarity, they illustrated the disconnect in their initial post.

 

No malice or ill intention there, guys.

Ok, so who really cares what the company is called, however I do have to wonder how much this new company knows about the industry if they have never heard of Dark Horse Wheels? Really? I am not "in" the industry and I know all about Dark Horse Wheels........ Anyway if Dark Horse wheels challenge them they are in pole position to win the case as they have used the name for a significant period of time within the cycling industry and are well known (except to the the new Trek distributor). Dark Horse cosmetics etc etc are not relevant as they do not operate in the same industry and I highly doubt that they would even object or that their registration is even in the same category.........Its just good business practice to avoid these issues and conflicts....

 

Hands up all hubbers who have heard of Dark Horse Wheels??

 

Oh yes, one other thing, If Dark Horse Wheels knows about an infringement on their trademark and do not challenge it, they may loose the right to keep it............thats assuming they have registered "Dark Horse Wheels" as a trademark and not just as a CC..... I see a race to the registration office as we speak...........

Guest Smimby

Sep 4, 2014, 7:41 AM

If Trek decided "not to renew their contract" what does it help that the SAME people now just work for a different named company?

 

Same Leopard just different spots?

Oceana

Sep 4, 2014, 11:51 AM

What's it got you wondering Horacio...?

 

"Some staff that were working with the Trek Brand before have moved across to Dark Horse to try and maintain some continuity."

But this particular person isn't just working for you he is the Managing Director of the new company. The previous company wasn't exactly known for its continuity of supply or customer service so it would be nice to know who is involved in the new company, and their committment to customer service.

Guest Smimby

Sep 4, 2014, 12:13 PM

But this particular person isn't just working for you he is the Managing Director of the new company. The previous company wasn't exactly known for its continuity of supply or customer service so it would be nice to know who is involved in the new company, and their committment to customer service.

From what was said here all the previous staff is now with the "new" company

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