Tech

CycleOps unveils the Hammer

By Press Office · 51 comments

After decades of technological innovation, five evolutions of smart trainers and millions of pedal strokes, Wisconsin-based indoor bike trainer manufacturer, CycleOps, announced a new kind of indoor riding experience – the Hammer. Designed for cyclists looking to advance into the next generation of virtual trainers that seamlessly integrate with a variety of smart devices and are compatible with virtually every training application.

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The Hammer is a direct drive bike trainer with unparalleled bike compatibility and device connectivity. Bikes with thru-axle widths of 142 or 148, as well as quick release axle widths of 130 or 135 can be easily mounted to the Hammer, future-proofing compatibility for new bike purchases during the life of the trainer. Integrated dual ANT+ FE-C and Bluetooth 4.0 technologies connect The Hammer to more devices and riding applications, including popular training software such as CycleOps’ own VirtualTraining, Zwift, TrainerRoad and more for an immersive and entertaining ride.

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Even more impressive is the Hammer’s ability to replicate real world inertia. The heart of the Hammer is its 9 Kilogram precision-balanced flywheel, while its soul is the innovative, fast responding electromagnetic resistance. The result is a direct drive trainer with rapid response resistance, maximum power and the sensation of rolling on smooth asphalt. Its robust design and direct frame-to-trainer contact allows the Hammer to stand up the toughest of riders, up to 2000 watts at 32 kph, and the ability to simulate grades up to 20%. Retail price for the Hammer is $1199.99 USD.

“We’ve been producing some of the best virtual trainers since the dawn of this technology,” says CycleOps President, Jeff Frehner. “We care deeply about providing the best, most entertaining bike training experience possible. We are excited to get the Hammer into the pain caves, basements and training spaces of all types of cyclists.”

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For up-to-date information on when the Hammer will be available near you, please contact the South African distributor Bicycle Power.

Comments

carbon29er

May 13, 2016, 8:55 AM

 Are you a Tacx distributor? or do you work for them?

No. I do neither. But I can't see how US$1,199 turns into R25,000 when distributed by the official distributor who would get a distributors margin from the manufacturer.  Coolheat are the distributor for Tacx. I do trade with them as I do with about 17 other distributors.

 

I am a Tacx Fortius user. But it's time to upgrade so I'm very interested in the new range of direct drive trainers, with and without flywheels.

carbon29er

May 13, 2016, 9:03 AM

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Interesting, no post in thread. Maybe discretion proved to be the better part of valour.

Harryn

May 13, 2016, 9:23 AM

No. I do neither. But I can't see how US$1,199 turns into R25,000 when distributed by the official distributor who would get a distributors margin from the manufacturer.  Coolheat are the distributor for Tacx. I do trade with them as I do with about 17 other distributors.

 

I am a Tacx Fortius user. But it's time to upgrade so I'm very interested in the new range of direct drive trainers, with and without flywheels.

 

Yip, it's a shed-load of moola to spend on a trainer.

 

I used a Tacx Flow with Imagic upgrade, which I loved, until it was fried by lighting in December.

 

I decided to replace it with the Wahoo Kikr SNAP, which at that time (just before Nenegate) came in at 12K (think its still about the same price, but I could be wrong on that). Anyway, its brilliant, and I am really happy with it.   I am convinced that it does the same job as the direct drive machines. Ok, so it can't handle a 25% gradient - but heck, neither can I.

 

Another thing to remember, about the direct drive units:  If you have both Campagnolo and Shimano equipped bikes (I do), you would need to make a choice as to which you train with. The on-wheel units give you the freedom to alternate differently equipped bicycle at will.

BicyclePower

May 13, 2016, 9:38 AM

Quite a range variance R5,000 on R20,000. US1,199 at today's rate would be R18,086 plus 14% VAT of R2,532 gives R20,618. So at R25,000 local buyers would be getting a very raw deal.

as the hammer is only expected to arrive in sept and given our exchange rate situation fluctuating a R2 500 variance is possible by the time stock arrives hence i have said between 20 - 25k if we look on the positive side you all would be smilling at 20k would you not ?? !! 

mon-goose

May 13, 2016, 9:43 AM

holy crap, that's a lot of money to pedal and go nowhere

Grey Hubs

May 13, 2016, 9:56 AM

Looks like a solid unit with ZERO rear tyre slip and compatible with the latest wireless tech!

I like...I hear several units have been sold locally already!

rouxtjie

May 13, 2016, 10:18 AM

Looks like a solid unit with ZERO rear tyre slip and compatible with the latest wireless tech!

I like...I hear several units have been sold locally already!

Wonder what we looking at price point wise...

 

Nevermind...see its 20-25k. Look its a lot of moola but I can honestly say it will be the best return on investment (performance wise) you will ever get. That is if you put in the hours of course.

Bateleur1

May 13, 2016, 11:20 AM

It is a bucket load of money.  But looking at the price of power meters on a bike I see it this way:

 

With having such long winters in Europe I would rather invest in something like this that could help me train during those winter months than spending money on a power meter on my bike.

raptor-22

May 13, 2016, 11:28 AM

Ok so priceing wise Bicyclepower is notout the ball park in foact they're probably right in it.

 

($1200 + 14% ZAR VAT + $100 shipping per unit) X 15 = R22020.

 

okes always forget about the VAT fact.

 

US is not a VAT country and GST only applies to certain goods in some states.

 

SA is a VAT country and jy akaenbetaal

 

 

so lets hope that the USD weakens toward presidential elections time and maybe that 15 becomes a 10...

Grey Hubs

May 13, 2016, 11:39 AM

Ok so priceing wise Bicyclepower is notout the ball park in foact they're probably right in it.

 

($1200 + 14% ZAR VAT + $100 shipping per unit) X 15 = R22020.

 

okes always forget about the VAT fact.

 

US is not a VAT country and GST only applies to certain goods in some states.

 

SA is a VAT country and jy akaenbetaal

 

 

so lets hope that the USD weakens toward presidential elections time and maybe that 15 becomes a 10...

Honestly, with the backup service and support Bicycle Power offers I would never purchase any other brand. It's worth knowing when you invest in something like this.

carbon29er

May 13, 2016, 11:40 AM

Ok so priceing wise Bicyclepower is notout the ball park in foact they're probably right in it.

 

($1200 + 14% ZAR VAT + $100 shipping per unit) X 15 = R22020.

 

okes always forget about the VAT fact.

 

US is not a VAT country and GST only applies to certain goods in some states.

 

SA is a VAT country and jy akaenbetaal

 

 

so lets hope that the USD weakens toward presidential elections time and maybe that 15 becomes a 10...

Why add $100 for shipping? They are shipped to US too. Distributor and retailer margin should cover getting it to the store from the factory.

 

I priced a Tacx Neo yesterday at CRC. R18k delivered to RSA plus VAT locally, That is not much more than the local distributor price.

Pure Savage

May 13, 2016, 11:44 AM

Not sure Savage is going to be pleased about this....

 

We have been on the phone with lawyers for ages. There is also a sports nutrition range that is also on thin Ice. 

 

We will look the other way if we get sent a few of these bad boys :P

Skinnyone

May 13, 2016, 12:03 PM

Why add $100 for shipping? They are shipped to US too. Distributor and retailer margin should cover getting it to the store from the factory.

 

I priced a Tacx Neo yesterday at CRC. R18k delivered to RSA plus VAT locally, That is not much more than the local distributor price.

That is one item, try bring in a container full? yes to a certain degree I'm sure the costs are absorbed in what you pay in the store, but also don't forget that shipping a few units around the States is the same as me sending something via Postnet to Cape Town...relatively cheap. 

 

I'm sure Bicycle Power's freight forwarding/customs clearance people don't operate for free either so there has to be a cost involved in getting a fair number of these units in either by air or sea...

raptor-22

May 13, 2016, 12:36 PM

Why add $100 for shipping? They are shipped to US too. Distributor and retailer margin should cover getting it to the store from the factory.

 

I priced a Tacx Neo yesterday at CRC. R18k delivered to RSA plus VAT locally, That is not much more than the local distributor price.

 

 

R18655.99 +14% VAT = R21266-70

1% handling fee through customs = R21479.37 at the very least at present exchange rate.

This is with a advertised 28% mark down.

 

Comparing against an indicative price from Bicyclepower without a discount is a bit unfair.

 

Locally NEO retails For R24999-00 before any discount. So around R22500 or thereabouts

 

RRP in the uk is GBP1200 incl 20% VAT

carbon29er

May 13, 2016, 12:40 PM

That is one item, try bring in a container full? yes to a certain degree I'm sure the costs are absorbed in what you pay in the store, but also don't forget that shipping a few units around the States is the same as me sending something via Postnet to Cape Town...relatively cheap. 

 

I'm sure Bicycle Power's freight forwarding/customs clearance people don't operate for free either so there has to be a cost involved in getting a fair number of these units in either by air or sea...

The point is that every country needs to get the stuff to market from the factory, in the example quoted $100 was added for freight. Over and above RRP of $1,199.

 

We accept it and make excuses that enables importers to charge what they want. But I have no idea what distributor margin these products have.

carbon29er

May 13, 2016, 12:44 PM

Comparing against an indicative price from Bicyclepower without a discount is a bit unfair.

 

Not comparing to the Hammer. Stating facts on the Neo. I'm sure CRC will offer a similar discount % on the Hammer when it launches in summer.

raptor-22

May 13, 2016, 12:45 PM

South Africa being a small market, often gets a lower volume discount and additional freight charges due to distance from primary markets. Yes the stuff all comes out of China but sending a ship to SA costs more than sending a Ship to Europe or the US typical because they are smaller freighters will less volume per paying customer.

 

You try and import a Hammer on your own and my $100 shipping will likely be conservative.

Shipping a Canyon frame to SA is Euro 400- and I assume the Hammers box is going to be slightly smaller than a bike frame's box.

raptor-22

May 13, 2016, 12:47 PM

Not comparing to the Hammer. Stating facts on the Neo. I'm sure CRC will offer a similar discount % on the Hammer when it launches in summer.

 

but similarly we should compare localRRP NEO price against local RRP Hammer price.

 

we just have less discounting power as SA consumers so CRC is always attractive and a benchmark for fair pricing (to me anyway - flame suit on)

carbon29er

May 13, 2016, 1:04 PM

South Africa being a small market, often gets a lower volume discount and additional freight charges due to distance from primary markets. Yes the stuff all comes out of China but sending a ship to SA costs more than sending a Ship to Europe or the US typical because they are smaller freighters will less volume per paying customer.

 

You try and import a Hammer on your own and my $100 shipping will likely be conservative.

Shipping a Canyon frame to SA is Euro 400- and I assume the Hammers box is going to be slightly smaller than a bike frame's box.

I pay $4 a kg on my airfreight from Europe. So $100 is spot on for this unit at 25kg. Excluding the R300 handle by the local courier company for logging my delivery on SARS customs system.

Edge_Design

May 13, 2016, 2:33 PM

I pay $4 a kg on my airfreight from Europe. So $100 is spot on for this unit at 25kg. Excluding the R300 handle by the local courier company for logging my delivery on SARS customs system.

 

It's fairly seldom that shipping a product like this would be based on actual weight and not volumetric weight which is likely to be greater. Not quite sure what you are debating though as it could just as easily be R20k as R25k (the extremes of the range given) - are you also arguing that R20k would be a great price? 

 

The ZAR could very easily go to R20 to the USD so I think it's quite fair for them to give a broad range if they haven't secured a forex rate yet for the units.

stringbean

May 13, 2016, 3:36 PM

So this unit will only be arriving AFTER winter and price unknown?

carbon29er

May 13, 2016, 4:10 PM

So this unit will only be arriving AFTER winter and price unknown?

Same as Tacx Neo. No stock until July.

raptor-22

May 13, 2016, 5:13 PM

It's fairly seldom that shipping a product like this would be based on actual weight and not volumetric weight which is likely to be greater. Not quite sure what you are debating though as it could just as easily be R20k as R25k (the extremes of the range given) - are you also arguing that R20k would be a great price? 

 

The ZAR could very easily go to R20 to the USD so I think it's quite fair for them to give a broad range if they haven't secured a forex rate yet for the units.

 

And they would be crazy to secure forex now as the ZARbis projected to gain against a predicted weaker USD by end Q3

Skinnyone

May 16, 2016, 7:03 AM

And they would be crazy to secure forex now as the ZARbis projected to gain against a predicted weaker USD by end Q3

Exactly! so if they secure forex now at lets say 15:1 then the rand strengthens and drops to 13/14:1 in September...the pricing will be waaaay out..

Skinnyone

May 16, 2016, 7:18 AM

So this unit will only be arriving AFTER winter and price unknown?

Yes, but remember they have done this - like mentioned in the DC Rainmaker review - to accommodate the US and Northern Hemisphere, they release the trainer now in their summer and get all the bugs/production runs sorted before their winter...so yes it won't be available for the southerners winters....

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