It’s that time of the year again. We’ve dusted off the calculator and spruced up our spreadsheets to take a look back at some of the numbers and trends on Bike Hub in 2018.
Take a run through the headline numbers, classifieds statistics, most read articles, the top contributors, most viewed and discussed topics… it’s all here along with a few extras.
Website Stats – Visitors
In 2018 we saw a healthy jump in Unique Visitors and Sessions while Page Views and Session duration decreased slightly as more users opted to log on via mobile devices vs. desktop.
1 965 682
+11.15%
52 749 706
-1.28%
7 030 306
+7.05%
06:53
-11.33%
South African User Split
31.99% Western Cape
9.98% Kwazulu Natal
3.44% Eastern Cape
1.30% Free State
0.89% Limpopo
0.82% North West
0.31% Northern Cape
International User Split
12.69% United States
5.24% United Kingdom
4.69% France
2.52% Australia
1.95% Germany
1.40% Spain
1.39% Italy
1.25% Netherlands
Website Activity – New Members
New Members
14 512
Total Members
114 306
+14.54%
Gender Split
Classifieds Activity
From humble beginnings as a simple “Buy & Sell” forum, the Classifieds offering on Bike Hub has grown into the key traffic driver. In 2018 it accounted for 66.95% of the Page Views on Bike Hub and more than half a Billion Rand in advertised product.
Total listings value
R 509 373 003
Top 10 most searched bike brands
1. Specialized – 20.23%
2. Scott – 10.65%
3. Giant – 9.91%
4. Cannondale – 9.18%
5. Trek – 6.66%
6. Santa Cruz – 4.70%
7. Merida – 4.49%
8. Pyga – 3.67%
9. Silverback – 3.45%
10. Bianchi – 3.19%
Adverts listed
57 350
Leads
182 274
Advert Views
15 766 836
Avg. value – All Categories
R 9 505.75
Avg. value – Mountain Bikes
R 21 844.81
Avg. value – Road Bikes
R 19,515.50
Adverts by Location
1. Western Cape 41.8%
2. Gauteng 40.9%
3. Kwazulu Natal 8.8%
4. Eastern Cape 3.3%
5. Freestate 1.7%
6. Mpumalanga 1.4%
7. North West 1.2%
8. Limpopo 0.4%
9. Northern Cape 0.2%
10. International 0.2%
Adverts by Category
1. MTB 43.43%
2. Road 29.06%
3. Accessories 11.46%
4. Clothing & Apparel 9.57%
5. Services, Entries & Jobs 3.37 %
6. Vintage Bikes 1.77%
7. Other Bikes 0.71%
8. Non-cycling 0.64%
Website Activity – Top 20 Articles Published in 2018
- 2018 Mountain Bike Stage Race Calendar
- Review: Specialized Power Saddles
- Cannondale Scalpel-Si 1 Review
- Max Knox Banned for Doping Offense
- Review: Trek Top Fuel 9.8 SL
- Bike Check: Sam Gaze’s World Cup Winning Specialized S-Works Epic
- Carmen Buchacher Found Guilty of Anti-Doping Rule Violation
- Review: Scott Spark RC 900 World Cup
- Shan Wilson Served Six Year Ban for Doping Violations
- Rider Passes Away on Stage One of KAP sani2c
- Epic Bike Check: Oli Munnik’s Santa Cruz Blur CC
- Canyon Bicycles Now Available Direct to South Africa
- SRAM Announces NX Eagle 1×12 Drivetrain
- Cycling SA Clarifies Rules Regarding E-Bikes in Sanctioned Events
- Inside the Home of Canyon Bikes
- Cannondale Synapse Carbon Disc Ultegra Review
- Specialized Epic Expert Evo Review
- Specialized Launch the Epic Evo
- Specialized Stumpjumper 6Fattie Long Term Review
- Shimano Goes 12 Speed with all-new XTR Groupset
Forum Activity
New topics
4 729
Replies
178 550
Topic views
5 802 750
Top 10 Most Viewed Topics
1. Chris Froome returns adverse analytical finding for Salbutamol
2. Bike Hub weight loss challenge 2018
3. Absa Cape Epic 2018
4. Makro Cannondale
5. Reversed Route 94.7 2018
6. Canyon bicycles now available direct to South Africa
7. Munga 2018 Race news
8. Cyclist shot at cradle…
9. Canyon Aeroad – Read if you planning on purchasing one
10. UCI DH World Cup 2018 Season
129699
76780
66683
66407
66007
44561
41043
35639
34520
32267
31756
Top 10 Most Replied-to Topics
1. Tour de France 2018
2. Cyclists with a “Running” Problem
3. Where has your bike taken you today?
4. Post your bike porn 2.0
5. Giro d’Italia 2018: The Most Beautiful Grand Tour
6. [Event] Cape Town Cycle Tour 2018
7. Bike Hub weight loss challenge 2018
8. Boast about your latest purchases here…
9. Chris Froome returns adverse analytical finding for Salbutamol
10. Discovery Health – Vitality and Team Vitality plus everything else you need to know
4501
4131
2182
1915
1876
1758
1692
1668
1630
1246
Topic starters
1. Chris Newby-Fraser – 69
2. Rolling Stone – 39
3. Bonus, mecheng89 – 24
4. Eldron – 16
5. FirstV8, Chingy182 – 15
6. lechatnoir, Allrounder, Sidmouth, Slowbee – 14
7. Sepia, juan pelota, G-man, partydave, johanvoss, Riaanoster – 13
8. herrowpreeze, Forthelove, Dean9406, rogerdias, Hello Ruan, Pure Savage, Joss Turner, ChrisF – 12
9. Dirt Tracker, F.R.A.I.L. -K, Traveler, Prince Albert Cycles, Mongooser, Patchelicious, Furbz, Balooba – 11
10. Headshot, Bruce Banner, Ossie NL, Swift&Aero, LeoKnight, Dirkitech, Mojoman, the_bob, Neville Bailey, CoachShane, Uni – 10
Top Posters
1. Gen – 2665
2. Patchelicious – 2601
3. Cav’ – 1898
4. Hairy – 1762
5. WeekendWarrior80 – 1755
6. Eldron – 1696
7. juan pelota – 1633
8. Cptmayhem – 1576
9. Bonus – 1480
10. shaper – 1395
All stats for the period 12 December 2017 – 11 December 2018 (and compared to the same period for 2017).
Here’s to many happy and safe kilometres on your bikes in 2019.
The Bike Hub Team
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