Hailing from the home of the Cape Epic, performance skin care brand, ASS MAGIC, launches onto the global stage at Eurobike 2022.
ASS MAGIC will launch in Europe this summer with the brand’s first participation at the Eurobike show. “We’re excited to take the plunge into Europe and the global arena. When the opportunity came around in the last few weeks to take a stand at the show, we jumped at the chance” said Chris Wolhuter, the founder of ASS MAGIC.
“Until this point, we have largely traded in South Africa with forays into Europe, South America and the USA. We have been getting more requests for our chamois cream from aboard and the opportunity came about to work with Mark Cuperus from Fearless BV. Fearless BV will act as our agent in Europe.” Chris said.
“ASS MAGIC has been well received by our distributors. They love the feel, as well as the name and look of the product. We are currently testing the product with a select group of athletes and the first feedback we have received has been good.” says Mark Cuperus.
ASS MAGIC was started 8 years ago as the founder mixed different recipes on the kitchen table. Samples were sent out to the local community of cyclists in Cape Town, a few tweaks were made, and ASS MAGIC went to market in South Africa in 2014.
South African cyclists typically love endurance events and with the Cape Epic, The Munga and Cape Town Cycle Tour on their doorstep, this was an ideal testing ground. From weekend warriors to professional cyclists, the response was overwhelmingly positive, and the ASS MAGIC team knew that they were on the right track.
Today, ASS MAGIC is produced in an ISO 22716:2007 registered facility, ensuring that the highest international standards and best manufacturing practices are adhered to. ASS MAGIC is also registered with the European Cosmetic Notification Portal.
Product innovation is a key element to the brand. The team is currently developing three new products. An anti-chafe balm, geared towards runners and triathletes will also be available to sample at the show. There is also a skin repair cream and a technical apparel kit wash in the pipeline.
“ASS MAGIC samples will be available at Eurobike for anyone who would like to experience the MAGIC themselves. We will be at stand B81b in Hall 8. Mark and I are open for meetings with dealers and distributors at the show, so any interested parties should please drop us a mail to schedule an appropriate time slot.” said Chris.
Must say, Ass Magic really does the trick when cycling and running, my running friends is a bit amused at the name😱