On Thursday 27 July, Cube Bikes was officially launched to the South African market at a classy presentation at Autohaus Centurion. Several Cube Bikes demo models were on display at the Audi dealership to give guests the opportunity to examine each bike carefully. This brand is serious about making an impact on the South African cycling market. Here’s why.
Standing in front of a huge wall screen onto which the bikes and various videos were being shown, selected speakers delivered a summary of the 2023 Cube Bikes range as well as information on the Bosch motor and battery quality and features of the eBikes to retail store owners and managers, industry stalwarts and media.
It was a professionally presented launch that, in conjunction with the following key elements, underlines the commitment of ensuring Cube Bikes plays a meaningful role in the South African bicycle market.
GLOBAL BRAND
Established in 1993, Cube Bikes steadily became one of the most successful bicycle brands in Germany. It has transcended that to also become a globally respected brand. With 4500 bikes manufactured per day at the company’s 118 000 square metre facility, Cube Bikes are distributed in 67 countries, selling 1.2 million bikes a year. This makes Cube Bikes, Europe’s largest bicycle manufacturer.
This kind of global success ensures that adding a new country – in this case South Africa – is nothing new for Cube Bikes. Buyers of Cube Bikes in South Africa can be reassured they are investing in a truly established, global brand.
VERSATILE BRAND
The Cube Brand makes over 400 models of bicycle, ranging from road bikes, to time trial bikes, to gravel bikes, to all categories of mountain bikes. The brand is also a big manufacturer of kids bikes, city commuter bikes and utility bikes. Cube Bikes makes a large range of eBikes across the various sub-categories too.
The South African importer, CycTec Distribution, is using its experience with the South African market and its strong retailer network to ensure it distributes bikes congruent with the in-demand segments, which are eBikes (mainly MTB), full-suspension mountain bikes (XCO/Marathon and Trail), road bikes and gravel bikes.
GERMAN QUALITY & TECHNOLOGY
From motor cars to electronic goods, Germany is known for its high standards and Cube Bikes honours that same level of quality. The test laboratory at Cube Bikes is used to achieve optimal bicycle design. For aluminium, Cube Bikes’ proprietary Advanced Mechanical Forming process allows the brand to tweak tube characteristics without tedious and complex welding requirements. The multi-profiled tubes make it possible to produce an aluminium frame that’s both lighter and stiffer. With carbon fibre, Cube Bikes has Super High Performance Carbon which has resulted in the brand developing C:68® a highly innovative carbon technology which has less resin and a higher fibre content. A fibre content of 68% and tiny nanoparticles in the resin minimise frame weight while increasing stiffness.
Cube Bikes aims to make its bikes last over 20 years through a combination of rigorous testing, warranties, and crash replacement. This helps ensure high-quality bikes for the end-user, and also helps makes the brand more sustainable.
TOP AFTER SALES SERVICE
CycTec Distribution, the new – and exclusive – South African wholesaler of Cube Bikes, has developed into one of the country’s leading bicycle industry distributors, achieving success with 100%, Ritchey Logic, Lizard Skins, Chapter2, VeloEdge, Q-bike and others. Adding Cube Bikes to the bouquet sees CycTec tackle a packed bicycle-brand segment.
Our experience with the distribution of a wide range of products as well as our ability to market our brands according to their culture and intended consumer, will be the foundation for how we order, distribute and promote Cube Bikes. We are excited to be playing in the more mainstream bicycle-brand layer of the market and intend to ensure that Cube Bikes makes an impact in this country
Magnus Gouws, Managing Director of CycTec Distribution
For a list of Cube Bikes retailers, please email admin@cyctecdistribution.com
Connect with CycTec on social media Facebook, Instagram, LinkedIn
For more information on Cube Bikes, visit the brand’s website here.
