Industry News

CIOVITA Launches new Luxurious Vale and Odyssey Merino Jackets

Paid partnership with Ciovita

By Press Office · 70 comments

CIOVITA, a leading name in premium cycling apparel, is thrilled to announce the highly anticipated launch of the Vale and Odyssey Merino Jackets. These luxury adventure cycling jackets are the newest additions to CIOVITA’s Merino product range, and they epitomise the perfect blend of comfort, style, and performance.


As winter strengthens its grip, the Vale and Odyssey Merino Jackets emerge as the ultimate luxury companions for cyclists seeking warmth, protection, and uncompromising quality. Inspired by the beauty of nature and natural materials, tireless testing and tweaking paired with the constant drive to provide exceptional cycling kit these jackets are set to elevate the winter cycling experience of any discerning cyclist.

The Vale Merino Jacket – a modern-classic staple in any discerning cyclists kit collection

As part of the Apex Series, the Vale Merino Jacket gets its name from the deep Valleys that span open stretches between mountains and is meticulously crafted with a blend of merino wool and strategically placed water-resistant panels. …the result?

Unparalleled insulation, superior moisture-wicking properties, and exceptional odour resistance, ride after ride. This innovative combination of fabric technologies ensures that riders stay warm, dry, and fresh throughout their journey, no matter the weather. With its Pro Fit silhouette, the Vale Jacket offers a streamlined and aerodynamic design, optimising performance while exuding a touch of elegance. The YKK 2-Way Full Length Zip enables easy ventilation on the go, while touches of reflective binding enhance visibility during low-light conditions. A zippered back pocket provides additional secure storage while the improved fit of the Ergonomic Back Neck Shaping enhances overall comfort and allows the wearer to focus solely on their ride.

The Odyssey Merino Jacket embraces the concept of luxurious adventure

Similarly, the Odyssey Merino Jacket embraces the concept of luxurious adventure. The Odyssey Jacket embodies the meaning of the word allowing for long and adventurous journeys to be experienced by anyone who pulls this jacket over their shoulders. As the ideal option for any dry cold rides, this jacket boasts the same merino wool blend that provides exceptional insulation and protection from cold temperatures when no precipitation is expected. The Odyssey’s design takes the diverse needs of avid cyclists into account and features a snug but comfortable Race Fit cut which enhances the riding experience from the first pedal stroke to the last. As with the Vale, the fabric in the Odyssey jacket excels at naturally regulating body heat, managing moisture, and offering exceptional odour resistance to ensure comfort throughout a ride.

As a brand that increasingly prioritises environmentally conscious design and manufacturing practices, CIOVITA strives to utilise ethically sourced and more renewable/recycled materials in all its products, including the Merino range. The Vale and Odyssey Jackets not only exemplify the finest craftsmanship but also reflect CIOVITA’s conscious decision to work towards minimising its environmental impact and making more responsible decisions where the health of our planet is concerned.

The launch of these luxurious Merino jackets is an exciting milestone for CIOVITA and comes as another first in the local cycling apparel scene. Elevate your winter cycling adventures and experience the perfect blend of style and performance, wrapped in nature’s warmth with the Vale and Odyssey Merino Jackets.

For more information about the Vale and Odyssey Jackets, visit ciovita.co.za. Stay up to date with CIOVITA’s latest releases and news by following us on social media Instagram @Ciovita and Facebook @ciovitacycling , or sign up to the mailing list for early access to new releases, exclusive offers, and the latest news.

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Comments

Barry

Jul 7, 2023, 9:55 AM

What part of sheep farming and wool production is environmentally friendly? Vegan fabric and wool alternatives are probably better. Happy Friday 😆

ChrisF

Jul 7, 2023, 10:24 AM

Pretty sure it may be a nice product.  But at R3k for a jacket ..... 

 

 

 

 

Thankfully other local producers that offer very good products at a 1/3rd of the cost.

Barry

Jul 7, 2023, 10:53 AM

28 minutes ago, ChrisF said:

Pretty sure it may be a nice product.  But at R3k for a jacket ..... 

 

 

 

 

Thankfully other local producers that offer very good products at a 1/3rd of the cost.

I suppose if you convince yourself that you are a premium brand then you can try ask Assos money.

guidodg

Jul 7, 2023, 11:08 AM

at Assos prices they can keep them...

Shebeen

Jul 7, 2023, 11:24 AM

1 hour ago, Barry said:

What part of sheep farming and wool production is environmentally friendly? Vegan fabric and wool alternatives are probably better. Happy Friday 😆

You are KIDding, right? I get your point, but your point is wrong. Merino is the poster child for wool alternatives.

 

but ja. vegan fabrics would be much better. just need to match performance/price and it's a nobrainer. 

Lynskey

Jul 7, 2023, 11:37 AM

1 hour ago, Barry said:

What part of sheep farming and wool production is environmentally friendly? Vegan fabric and wool alternatives are probably better. Happy Friday 😆

Can't wait for a vegan car to be launched. Actually no. Give me a gas guzzling fosil fuel burning super charged V8 any day. Viva.

FaizelSalie_01

Jul 7, 2023, 11:48 AM

1 hour ago, ChrisF said:

Pretty sure it may be a nice product.  But at R3k for a jacket ..... 

 

 

 

 

Thankfully other local producers that offer very good products at a 1/3rd of the cost.

Or go for the extreme ... 
https://www.assos.com/eu/equipe-rs-johdah-winter-jacket-s9-targa-11-30-384-10.html

Euro 700

 

Barry

Jul 7, 2023, 12:12 PM

44 minutes ago, Shebeen said:

You are KIDding, right? I get your point, but your point is wrong. Merino is the poster child for wool alternatives.

 

but ja. vegan fabrics would be much better. just need to match performance/price and it's a nobrainer. 

Yea the subject is more involved than most would think. From deforestation, pesticide/dip to chemicals used in producing the final wool yarn. 

The Ouzo

Jul 7, 2023, 12:22 PM

9 minutes ago, Barry said:

Yea the subject is more involved than most would think. From deforestation, pesticide/dip to chemicals used in producing the final wool yarn. 

might as well cycle naked because surely synthetic materials also have an overall environmental impact

Barry

Jul 7, 2023, 12:31 PM

8 minutes ago, The Ouzo said:

might as well cycle naked because surely synthetic materials also have an overall environmental impact

Only once a year.

https://www.facebook.com/WNBRCapeTown

Jewbacca

Jul 7, 2023, 12:31 PM

6 minutes ago, The Ouzo said:

might as well cycle naked because surely synthetic materials also have an overall environmental impact

Extruded from crude oil mostly....... Then spun and mercerized.

Not sure Synthetic fabrics are the answer to a 'green' alternative. Shawn sheep/goats wool, flax and cotton are probably 'better' but then as mentioned, you have people offended by farming practices, so really, we should all wear self harvested leaves from wildly grown vines 

splat

Jul 7, 2023, 12:32 PM

1 hour ago, Barry said:

I suppose if you convince yourself that you are a premium brand then you can try ask Assos money.

 

1 hour ago, guidodg said:

at Assos prices they can keep them...

These are not cheap items, but they are still WELL short of Assos and even Castelli equivalents.
(having said that, I think its hard to compare as I don't know what their merino stuff is like)

The Ouzo

Jul 7, 2023, 12:38 PM

5 minutes ago, Jewbacca said:

Extruded from crude oil mostly....... Then spun and mercerized.

Not sure Synthetic fabrics are the answer to a 'green' alternative. Shawn sheep/goats wool, flax and cotton are probably 'better' but then as mentioned, you have people offended by farming practices, so really, we should all wear self harvested leaves from wildly grown vines 

there is always somebody offended by something these day.

splat

Jul 7, 2023, 12:42 PM

10 minutes ago, Jewbacca said:

Extruded from crude oil mostly....... Then spun and mercerized.

Not sure Synthetic fabrics are the answer to a 'green' alternative. Shawn sheep/goats wool, flax and cotton are probably 'better' but then as mentioned, you have people offended by farming practices, so really, we should all wear self harvested leaves from wildly grown vines 

Hessian sacks for everyone!

peepeekaitjie

Jul 7, 2023, 12:52 PM

30 minutes ago, The Ouzo said:

might as well cycle naked

and it is more aero

karma

Jul 7, 2023, 12:54 PM

Perfect for posing at Noordhoek Farm Village
Bub Marley

Jul 7, 2023, 12:56 PM

We complain about pricing but we still buy them anyway. That’s the problem right now with cycling. Brands charge what they want because they know we’ll end up buying them regardless.
The Ouzo

Jul 7, 2023, 12:58 PM

1 minute ago, Bub Marley said:

We complain about pricing but we still buy them anyway. That’s the problem right now with cycling. Brands charge what they want because they know we’ll end up buying them regardless.

its  not just cycling though, happens in all fields

The Ouzo

Jul 7, 2023, 12:59 PM

6 minutes ago, peepeekaitjie said:

and it is more aero

that depends on how hairy you are I guess. :) 

karma

Jul 7, 2023, 12:59 PM

Have to appreciate the brainwashed following of discerning sheep who "Must have" this in their closet. You're nothing without it.

peepeekaitjie

Jul 7, 2023, 1:03 PM

4 minutes ago, The Ouzo said:

that depends on how hairy you are I guess. :) 

you don't get a full body wax every week?

Pandatron

Jul 7, 2023, 1:03 PM

4 minutes ago, karma said:

Have to appreciate the brainwashed following of discerning sheep who "Must have" this in their closet. You're nothing without it.

Hard week there buddy

LazyTrailRider

Jul 7, 2023, 1:27 PM

3 hours ago, ChrisF said:

Pretty sure it may be a nice product.  But at R3k for a jacket ..... 

 

 

 

 

Thankfully other local producers that offer very good products at a 1/3rd of the cost.

I beg to differ.

A high-end, proper winter jacket is a game changer. R1.2k? That only buys a good long-sleeve normal jersey these days, R2k gets you a good quality flexible windshell, but without warmth. I've had many of those, but when I got a basically new demo Spez Element 3.0 at half-price (retails for around R6k) a few years ago, I realised what I was missing.

The combination of wicking, wind resistance and skin feel of a premium jacket is hard to beat.

The Ouzo

Jul 7, 2023, 1:38 PM

32 minutes ago, peepeekaitjie said:

you don't get a full body wax every week?

I'm greek, I borrow the sheep sheers from the local farmer 🤣

 

hows that for tying it back to the topic?

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