![\"ccs-41808-0-08472100-1380103024.jpg\"](\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-41808-0-08472100-1380103024.jpg\")
<\/a>\n<\/div>\nMoreGolf is also acquiring a number of additional cycling related businesses including the PWC Cycle Park and the online fitness platform Fittrack. These new businesses will be housed within a new division called MoreCycle. Cycle Lab is the market leader in South Africa\u2019s fastest growing sport, has 12 stores countrywide and is the only national cycle chain.<\/p>\n
MoreGolf\u2019s Stephen Reardon, who will lead the newly formed business alongside Cycle Lab\u2019s Andrew McLean, views the acquisition as a platform for the future development of a best in class retail cycle chain. The MoreGolf group includes The Pro Shop, World of Golf, Golf Villages and playmoregolfSA, some of the best known names on the local golfing scene. \u201cMoreGolf has managed to stay ahead of the curve in terms of extending the retail component of golf to include lifestyle aspects of the game,\u201d says Reardon. \u201cIt\u2019s a formula that has served us well for 37 years and we are confident the same philosophy applied to cycling will grow and redefine the business end of this sport within South Africa.\u201d<\/p>\n
The acquisition is good news for cycling enthusiasts, who will see the MoreGolf passion and proven excellence in customer focus, after-sales service and lifestyle platforms extend to the cycling space. \u201cWhat has set us apart from competing brands is our ability to remain dynamic in a category that has been fraught with stagnation over the last few years,\u201d says MoreGolf MD, Rhys Hughes. \u201cWe have achieved in excess of 30% growth over the last three years. With the sport of cycling on such an impressive growth curve, there is definitely a gap in the market to provide a one-stop solution to enthusiasts at all levels, from recreational to professional.\u201d<\/p>\n
Cycle Lab founder and current CEO, Andrew McLean, will remain on board in an executive role within the new structure, and brings to the table an enviable reputation within the industry. As a professional cyclist, regular co-host of SuperCycling and the brains behind the Cycle Lab concept, McLean\u2019s involvement is integral to the future of MoreCycle. \u201cThe acquisition represents a new chapter in the Cycle Lab story, and one that will bring with it fresh business strategy and direction,\u201d says McLean. \u201cMy role is to keep tabs on the needs of the market. I am confident that we will revolutionise the way cyclists of every calibre shop, learn and develop in their chosen sport.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
In what\u2019s been punted as one of the largest leisure and sporting retail deals in the industry for many years, MoreGolf (PTY) Ltd announced its acquisition of Cycle Lab \u2013 the largest cycling retailer in South Africa. MoreGolf is also acquiring a number of additional cycling related businesses including the PWC Cycle Park and the […]<\/p>\n","protected":false},"author":1,"featured_media":52896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5087,5196],"featured_location":[],"class_list":["post-21544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-cycle-lab","tag-moregolf-group"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/21544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=21544"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/21544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/52896"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=21544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=21544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=21544"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=21544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}