Kevin Vermaak, Absa Cape Epic Founder & Director | Image supplied<\/span>\n<\/div>\nSays Kevin Vermaak, founder and director of the Absa Cape Epic: \u201cWe\u2019re thrilled to have won the Sport Participation Event of the Year category. At the core of our brand is partnerships \u2013 which starts with the 2-person team racing format. Many an Epic-finisher will say that choosing your partner for the Epic is by far the most important decision you will make in your medal-quest. Our most important partnership is our partnership with Absa. We\u2019ve invested everything we\u2019ve got to give into building this relationship, and we feel that this approach has been mutual.<\/p>\n
\u201cFor us, brand innovation is key. It starts with the mere fact that we change the route every year, which we feel is in fact fundamental for a truly great stage race, be it road or mountain bike. This sets the tone for our company\u2019s culture, which is one which embraces change. We are always looking for improvements that enhance the rider experience or the value of our brand. We\u2019re the only mountain bike race in South Africa that sets out to change their route from year to year.\u201d<\/p>\n
In order to grow the brand further, Vermaak comments that the team plans the route 18 months out. \u201cThe route for 2015 is finalised already, and will be announced in detail as usual in October.<\/p>\n
But 2015 will be a special year, which will see another sea change to our concept, akin to when we moved the start of the race from Knysna to Cape Town back in 2009. We will make a special announcement in May this year, which will describe the next big innovation in the format of the Untamed African Mountain Bike Race. Watch this space\u2026 it will be very exciting for the growth of the Epic.\u201d<\/p>\n
Vermaak concludes: \u201cFrom my side, I\u2019d like to use this opportunity to thank everyone involved in making the Absa Cape Epic such an exciting and well-supported event.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The prestigious Absa Cape Epic walked away with top honours in the category Sport Participation Event at the Discovery Sport Industry Awards 2014, held at the Sandton Convention Centre last night (Thursday, 13 February 2014). The Sports Industry Awards celebrate the most creative, innovative and commendable work from South Africa\u2019s finest sporting sector. Kevin Vermaak, […]<\/p>\n","protected":false},"author":3,"featured_media":52554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[76,24,5016],"featured_location":[],"class_list":["post-21310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-absa-cape-epic","tag-cape-epic","tag-discovery-sports-awards"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/21310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=21310"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/21310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/52554"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=21310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=21310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=21310"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=21310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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