{"id":20512,"date":"2015-02-12T12:50:00","date_gmt":"2015-02-12T12:50:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2015\/02\/12\/land-rover-to-be-the-official-vehicle-sponsor-of-the-absa-cape-epic-r2042\/"},"modified":"2023-02-08T11:17:47","modified_gmt":"2023-02-08T11:17:47","slug":"land-rover-to-be-the-official-vehicle-sponsor-of-the-absa-cape-epic-r2042","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/land-rover-to-be-the-official-vehicle-sponsor-of-the-absa-cape-epic-r2042\/","title":{"rendered":"Land Rover to be the Official Vehicle Sponsor of the Absa Cape Epic"},"content":{"rendered":"

Land Rover is the Official Vehicle of the 2015 Absa Cape Epic, it was announced today.<\/p>\n

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The legendary all-terrain vehicle manufacturer will supply vehicles to the eight-day mountain bike stage race from 15 \u2013 22 March. Discovery Sport, Discovery and Defender models will be used by the Absa Cape Epic team to traverse the rugged terrain through which the event travels.<\/p>\n

\u201cWe\u2019re very pleased to have a world-leading brand in Land Rover join the Absa Cape Epic family,\u201d said race founder Kevin Vermaak. \u201cI can\u2019t imagine a better fit: Land Rover points out that one in four people have the \u2018adventure gene\u2019, and those same people would typically enter the Absa Cape Epic\u201d.<\/p>\n

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\u201cIt says such people are \u2018hard-wired to explore and discover\u2019 \u2013 as are its vehicles and our riders,\u201d said Vermaak.<\/p>\n

Land Rover ambassador John Smit, the former Springbok captain, will be amongst the 1 200 riders taking on the Absa Cape Epic this year. Smit, who drives a Range Rover, will be riding the Untamed African MTB Race for the second time. \u201cI\u2019m passionate about my Land Rover and about the Absa Cape Epic: it\u2019s great to see them joining forces,\u201d said Smit.<\/p>\n

Richard Gouverneur. Land Rover\u2019s Managing Director for South Africa and sub-Sahara Africa, said: \u201cIn 1947 Land Rover set out to create a vehicle that inspired total confidence whatever the terrain. In doing so it ushered in a new generation of adventurers. The partnership with the Absa Cape Epic is a natural progression of that objective.\u201d<\/p>\n

\u201cLand Rover has historically been the benchmark for off-road adventure vehicles, and now the Absa Cape Epic does the same for mountain biking,\u201d added Gouverneur. \u201cWe\u2019re delighted to be partnering this iconic event\u201d.<\/p>\n

\"ccs-62657-0-49714000-1423745516.jpg\"<\/a><\/p>\n

The Land Rovers will be branded in the Absa Cape Epic colours and their ability to cross rugged terrain will help the race in many ways. These include transporting medics, media and race personnel, increasing organisation efficiency and responding to situations that may develop in far-flung parts of the course.<\/p>\n

The 2015 race begins with a prologue on Table Mountain, starting from the University of Cape Town, and finishes eight days later at Meerendal Wine Estate in Durbanville.<\/p>\n

The Grand Finale at Meerendal boasts live entertainment, a farmer\u2019s market, great food and wine and unmatched scenery. Vantage points will be accessible to the general public and everyone is welcome. Entrance is free.<\/p>\n","protected":false},"excerpt":{"rendered":"

Land Rover is the Official Vehicle of the 2015 Absa Cape Epic, it was announced today. The legendary all-terrain vehicle manufacturer will supply vehicles to the eight-day mountain bike stage race from 15 \u2013 22 March. Discovery Sport, Discovery and Defender models will be used by the Absa Cape Epic team to traverse the rugged […]<\/p>\n","protected":false},"author":3,"featured_media":49702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[76,24,2397,4444],"featured_location":[],"class_list":["post-20512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-absa-cape-epic","tag-cape-epic","tag-land-rover","tag-sponsorship"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/20512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=20512"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/20512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/49702"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=20512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=20512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=20512"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=20512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}