{"id":20507,"date":"2015-02-13T12:25:00","date_gmt":"2015-02-13T12:25:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2015\/02\/13\/absa-cape-epic-wins-again-r2048\/"},"modified":"2023-02-08T11:17:38","modified_gmt":"2023-02-08T11:17:38","slug":"absa-cape-epic-wins-again-r2048","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/absa-cape-epic-wins-again-r2048\/","title":{"rendered":"Absa Cape Epic wins again"},"content":{"rendered":"

The Absa Cape Epic has walked away with top honours in the prestigious Sport Participation Event category at the Discovery Sport Industry Awards for the second year running.<\/p>\n

The awards, which celebrate the most \u201ccreative, innovative and commendable\u201d work in South Africa\u2019s sporting sector, were held at the Sandton Convention Centre last night (Thursday, 12 February 2015).<\/p>\n

The Sport Participation category is designed to reward events that \u201cdemonstrate a commitment to the competitor\u2019s experience and also measures brand awareness and the return delivered to sponsors\u201d, according to the entry criteria.<\/p>\n

Kevin Vermaak, founder of the Absa Cape Epic, said: \u201cWe\u2019re thrilled to have won the Sport Participation Event of the Year category once again. Our entire concept is built on being a team event \u2013 from the two-person team racing format through to the race\u2019s vitally important relationships with its sponsors.\u201d<\/p>\n

\"ccs-62657-0-79169600-1423829548.jpg\"<\/a><\/p>\n

He pointed to the event\u2019s relationship with sponsor Absa as being a \u201cmost important partnership\u201d and added that \u201cwe\u2019ve invested everything we\u2019ve got into building this\u201d.<\/p>\n

\u201cOur sponsors have become a key aspect of our successful offering: over the years they have enriched the event and many have helped introduce innovations that have changed the face of the Absa Cape Epic.<\/p>\n

\u201cBut talking about teams, I must also pay tribute to our remarkable staff, officials and volunteers, who work tirelessly throughout the year to make this event the very best that we can offer,\u201d said Vermaak.<\/p>\n

Among other innovations since winning the 2014 award, the Absa Cape Epic introduced live tracking of each team, live streaming on the finish line each day and a host of new world class sponsorships. It also introduced equal prize money for the men\u2019s and women\u2019s categories, making it the most lucrative women\u2019s cycling event in the world.<\/p>\n

James Monteith, the managing director of the Sport Industry Group South Africa, said: \u201cThe industry is growing so rapidly in South Africa, with these awards celebrating that growth, and showcasing the incredible events, strategic thinking and world-class activations we\u2019ve come to expect of the industry.<\/p>\n

\u201cThe atmosphere at the awards was electric, with the winners being celebrated for their outstanding achievements and triumphs over such hotly-contested categories. Our congratulations go to the entire shortlist, as well as all of our award winners and every member of this incredible industry.\u201d<\/p>\n

The winners of this year\u2019s awards were selected from a record-breaking number of entries, judged by some of the most respected names in the sport industry, with the steering and judging process officiated by the independent adjudicators Deloitte.<\/p>\n

The awards ceremony attracted more than 1 200 guests, including sportsmen and celebrities such as Lucas Radebe, John Smit, Greg Minnaar, Barry Richards, Jacques Kallis, Quinton Fortune, Cameron van der Burgh, Kerry McGregor, Amanda Dlamini, Roxy Louw, Penny Heyns, Mark Fish and Natalie Du Toit.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Absa Cape Epic has walked away with top honours in the prestigious Sport Participation Event category at the Discovery Sport Industry Awards for the second year running. The awards, which celebrate the most \u201ccreative, innovative and commendable\u201d work in South Africa\u2019s sporting sector, were held at the Sandton Convention Centre last night (Thursday, 12 […]<\/p>\n","protected":false},"author":3,"featured_media":49695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[76,4439],"featured_location":[],"class_list":["post-20507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-absa-cape-epic","tag-sport-industry-awards"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/20507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=20507"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/20507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/49695"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=20507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=20507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=20507"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=20507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}