{"id":20242,"date":"2015-04-01T16:30:00","date_gmt":"2015-04-01T15:30:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2015\/04\/01\/oakley-launches-mark-cavendish-jawbreaker-sunglasses-r2317\/"},"modified":"2023-02-08T11:07:01","modified_gmt":"2023-02-08T11:07:01","slug":"oakley-launches-mark-cavendish-jawbreaker-sunglasses-r2317","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/oakley-launches-mark-cavendish-jawbreaker-sunglasses-r2317\/","title":{"rendered":"Oakley launches Mark Cavendish Jawbreaker sunglasses"},"content":{"rendered":"<p>The idea of Jawbreaker was inspired by professional cyclist, Mark Cavendish. Whether it\u2019s measuring his own wattage output, pinpointing his drag coefficiency in a state-of-the-art wind tunnel, or adjusting his seat position by a fraction of a millimeter, he leaves nothing to chance in his preparation. This obsession led to a unique collaboration with Oakley. His challenge was to design an \u201carmor for speed.\u201d And after more than 100 design iterations, 9,600 hours of lab and field testing, 27 eyewear components and two years in the making, Jawbreaker\u2122 is born.<\/p>\n<\/p>\n<div class=\"w-full aspect-video\">\n<div><iframe loading=\"lazy\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/Z2e-XiaDeT8?feature=oembed\"><\/iframe><\/div>\n<\/div>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-17781300-1427905880.jpg\" data-fileid=\"509960\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509960\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-17781300-1427905880.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-17781300-1427905880.jpg\" title=\"\"><\/a><\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-31309600-1427905877.jpg\" data-fileid=\"509959\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509959\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-31309600-1427905877.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-31309600-1427905877.jpg\" title=\"\"><\/a><\/p>\n<div class=\"grid grid-cols-12 gap-4\">\n<div class=\"col-span-4\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-07120500-1427905884.jpeg\" data-fileid=\"509961\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509961\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-07120500-1427905884.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-07120500-1427905884.jpeg\" title=\"\"><\/a>\n<\/div>\n<div class=\"col-span-4\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-67495400-1427905887.jpeg\" data-fileid=\"509962\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509962\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-67495400-1427905887.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-67495400-1427905887.jpeg\" title=\"\"><\/a>\n<\/div>\n<div class=\"col-span-4\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-92684100-1427905890.jpeg\" data-fileid=\"509963\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509963\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-92684100-1427905890.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-92684100-1427905890.jpeg\" title=\"\"><\/a>\n<\/div>\n<\/p>\n<\/div>\n<div class=\"grid grid-cols-12 gap-4\">\n<div class=\"col-span-4\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-07310000-1427905894.jpeg\" data-fileid=\"509964\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509964\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-07310000-1427905894.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-07310000-1427905894.jpeg\" title=\"\"><\/a>\n<\/div>\n<div class=\"col-span-4\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-30776900-1427905897.jpeg\" data-fileid=\"509965\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509965\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-30776900-1427905897.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-30776900-1427905897.jpeg\" title=\"\"><\/a>\n<\/div>\n<div class=\"col-span-4\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-19167300-1427905903.jpg\" data-fileid=\"509967\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"509967\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-19167300-1427905903.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-19167300-1427905903.jpg\" title=\"\"><\/a>\n<\/div>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The idea of Jawbreaker was inspired by professional cyclist, Mark Cavendish. Whether it\u2019s measuring his own wattage output, pinpointing his drag coefficiency in a state-of-the-art wind tunnel, or adjusting his seat position by a fraction of a millimeter, he leaves nothing to chance in his preparation. This obsession led to a unique collaboration with Oakley. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":48917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3111,553,4216],"featured_location":[],"class_list":["post-20242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-jawbreaker","tag-mark-cavendish","tag-oakely"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/20242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=20242"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/20242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/48917"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=20242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=20242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=20242"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=20242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}