![\"ccs-62657-0-96347500-1432802317.jpg\"](\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-96347500-1432802317.jpg\")
<\/a><\/p>\nEritrean champion, Merhawi Kudus, pictured here on a Cerv\u00e9lo P5, has been one of the revelations of African cycling through the support of the MTN-Qhubeka team and is likely to be one of the African riders on the squad at the 2015 Tour de France. \/\/ Photo credit: Stiehl Photography.<\/span><\/p>\n Cerv\u00e9lo uses advanced engineering to create some of the world\u2019s lightest and most aerodynamic high performance bicycles for road cycling, track cycling and triathlon.<\/p>\n Cerv\u00e9lo has recently been given a boost by the Cerv\u00e9lo sponsorship of the South African-based MTN-Qhubeka powered by Samsung Pro Continental road cycling team, which will make its Tour de France debut in July.<\/p>\n \u201cSouth Africa is a growing performance bicycle market. With Frederik van Lierde winning Ironman South Africa this year on a Cerv\u00e9lo and our partnership with the MTN Qhubeka pro-cycling team, with its first Tour de France participation this year, we believe Cerv\u00e9lo can become a much more prominent brand in the country,\u201d said Robert Reijers, Managing Director, Cerv\u00e9lo.<\/p>\n \u201cSouth Africa and Cerv\u00e9lo have a long relationship and are now strongly connected through the Cerv\u00e9lo Tour de France team of MTN-Qhubeka. To strengthen our position even more, we are taking the next steps together with Two Wheels Trading to make South African cycling more aerodynamic,\u201d said Ilan Nir, Head of Sales Distributor\/South Africa.<\/p>\n \u201cWith Two Wheels Trading we will work together on growing our brand, expand distribution and improve customer service to build our brand and stimulate riding in South Africa,\u201d added Nir.<\/p>\n The Cerv\u00e9lo brand is one which enjoys a high level of prestige with numerous victories in the world\u2019s most significant cycling and triathlon events. It occupies an important space in the discerning performance segment of the endurance sport market and the close partnership with the MTN-Qhubeka team has enhanced that further in 2015.<\/p>\n \u201cCerv\u00e9lo has always been synonymous with the highest levels of racing performance and their technology has helped our team be successful in the races we have done this year. We look forward to taking the S5 and P5 models, as they suit our style of aggressive racing, through the 2015 Tour de France as we become Africa\u2019s first ever registered team in this gruelling event,\u201d said Douglas Ryder, Team Principal of MTN-Qhubeka.<\/p>\n Two Wheels Trading is an established distributor and brand custodian within the Southern African region for a number of brands including Momsen, Stan\u2019s No Tubes, Lezyne, Muna and Profile Design.<\/p>\n \u201cThis is an exciting time for the Cerv\u00e9lo brand in Africa with the amazing story of the MTN-Qhubeka team making a strong statement already this year ahead of the Tour de France, where there\u2019s likely to be significant global media interest in the team,\u201d said Victor Momsen of Two Wheels Trading.<\/p>\n \u201cThrough our experience and industry credibility, Two Wheels Trading plans to re-establish the Cerv\u00e9lo brand as the leader in the discerning road bike and triathlon segments. We will appoint a strong, focused dealer network that will effectively communicate the Cerv\u00e9lo brand values and product technology to the South African market,\u201d added Momsen.<\/p>\n Two Wheels Trading invites dealers that are interested in stocking and selling the Cerv\u00e9lo brand to contact them on the email address: cervelo@twowheelstrading.co.za. Pricing and stock availability will be available on request.<\/p>\n For more information on Two Wheels Trading, visit www.twowheelstrading.co.za<\/a>. For more information on Cerv\u00e9lo, visit www.cervelo.com<\/a>. For more information on the MTN-Qhubeka team, visit www.teammtnqhubeka.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Two Wheels Trading, a fast-growing South African-based bicycle industry distributor, has been named the official agent for Cerv\u00e9lo bicycles in the Southern African territory. Eritrean champion, Merhawi Kudus, pictured here on a Cerv\u00e9lo P5, has been one of the revelations of African cycling through the support of the MTN-Qhubeka team and is likely to be […]<\/p>\n","protected":false},"author":3,"featured_media":47866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[570,3643],"featured_location":[],"class_list":["post-19928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-cervelo","tag-two-wheels-trading"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/19928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=19928"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/19928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/47866"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=19928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=19928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=19928"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=19928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>South African champion, Louis Meintjes, considered one of professional road cycling\u2019s brightest prospects, has achieved impressive results during 2015 for MTN-Qhubeka on Cerv\u00e9lo bicycles. \/\/ Photo credit: Stiehl Photography.<\/span>\n<\/div>\n