![\"ccs-62657-0-63651200-1435159812.jpg\"](\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-63651200-1435159812-1.jpg\" "\\"\\"")
<\/a><\/p>\nThe distinctive rainbow stripes \u2013 which are synonymous with the UCI World Champions \u2013 are a prominent feature of the new logo, reflecting the heritage of the UCI and its World Championship events. It is only the second time in 115 years that the UCI has refreshed its logo.<\/p>\n
As the international governing body of cycling, the UCI is responsible for eight different cycling disciplines and their respective World Cups and World Championships. The UCI also oversees World Championship events for amateur (Masters) riders, and puts a lot of resources into developing cycling as a recreational activity and a means of transport.<\/p>\n
A key element of the brand modernisation is to strengthen the UCI\u2019s identity and to increase its visibility across all applications.<\/p>\n
Developed in collaboration with the renowned branding agency SomeOne, the redesigned logo is supported by a broader communications package, including iconography, graphics, photography and typography. The rebrand, which is being implemented across all UCI initiatives, aims to strengthen the UCI\u2019s relationships with its stakeholders, audiences and commercial partners.<\/p>\n
UCI President Brian Cookson said: \u201cThe refreshed brand identity symbolises the UCI\u2019s commitment to modernise and innovate while staying true to the organisation\u2019s heritage and tradition. With the aim of maximising brand exposure in line with the UCI\u2019s development strategy, the new logo and the wider communications package will work more effectively in collaboration with events, partners and sponsors \u2013 helping to create a stronger, more recognisable UCI brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The Union Cycliste Internationale (UCI) today unveils a new brand identity to help modernise the image of the organisation. A new logo is central to the update. The distinctive rainbow stripes \u2013 which are synonymous with the UCI World Champions \u2013 are a prominent feature of the new logo, reflecting the heritage of the UCI […]<\/p>\n","protected":false},"author":3,"featured_media":57122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[93],"featured_location":[],"class_list":["post-19781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-uci"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/19781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=19781"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/19781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/57122"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=19781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=19781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=19781"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=19781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}