{"id":19166,"date":"2015-10-13T08:55:00","date_gmt":"2015-10-13T07:55:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2015\/10\/13\/marianne-vos-and-shimano-join-forces-to-launch-39strongher39-a-new-initiative-to-support-womens-cycling-r3658\/"},"modified":"2023-02-08T09:11:44","modified_gmt":"2023-02-08T09:11:44","slug":"marianne-vos-and-shimano-join-forces-to-launch-39strongher39-a-new-initiative-to-support-womens-cycling-r3658","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/marianne-vos-and-shimano-join-forces-to-launch-39strongher39-a-new-initiative-to-support-womens-cycling-r3658\/","title":{"rendered":"Marianne Vos and Shimano join forces to launch ‘Strongher’, a new initiative to support women\u2019s cycling"},"content":{"rendered":"

At a press conference held yesterday in London, multiple World and Olympic champion Marianne Vos launched Strongher, a new and unique international concept in cycling.<\/p>\n

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Strongher is a movement that will connect professional and grassroots cycling worlds and unify all global women\u2019s cycling initiatives under a shared and common goal, to create a stage for women around the world to perform.<\/p>\n

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Shimano is supporting Strongher by promoting the campaign on its web channels and through the production of tips, tricks and product features for the Strongher website, www.strongher.cc<\/a>. In addition Shimano will feature Strongher in its BikeGear magazine and will help bike dealers join the campaign with in-store promotions and displays to inform and inspire women.<\/p>\n

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Strongher Women Friendly Store label<\/h2>\n

\u201cWith Shimano and Pearl Izumi we have always had a clear focus on providing women\u2019s-specific products, as women cyclists have different anatomy and preferences,\u201d says Mike Smink, Senior Marketing Manager at Shimano Benelux.<\/p>\n

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\u201cThe creation of the Strongher platform inspired us to spread the message towards our retail partners that women have different needs to male cyclists. By initiating the Strongher Women Friendly Store label not only will a wider selection of women\u2019s products within cycling stores be promoted, but stores will also offer specific facilities that are appreciated by women, such as decent and comfortable fitting possibilities.\u201d<\/p>\n

A stage for women\u2019s cycling<\/h2>\n

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The goal of Strongher is towards the continued development of women\u2019s cycling, giving women a stage to perform and getting more women on bikes. Founder of Strongher Marianne Vos said: \u201cWomen\u2019s cycling is getting more and more popular and as the sport is growing more initiatives are being developed. The time is right for women\u2019s cycling to take the stage and close the gap to the men\u2019s cycling; Strongher will be this stage.<\/p>\n

\u201cWe want to increase the exposure of female professional athletes and reveal the characters of the sport. We want to give amateur women the confidence they need to start racing, developing events and other grassroots initiatives. In addition we want to give women the confidence to cycle more often, giving everyone a platform to achieve their goals.\u201d<\/p>\n<\/p>\n

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