![\"ccs-62657-0-74439700-1449040473.jpg\"](\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-74439700-1449040473.jpg\" "\\"\\"")
<\/a><\/p>\nBarely off the bike, having ridden 10660km in 38 days, Mark Blewett joked that he\u2019d ridden all the way to Cape Town just to promote SwiftCarbon South Africa\u2019s brand new direct-to-consumer ordering platform. Surely there are less painful ways to draw present the company\u2019s new drive into the SA\u2019s high end bike market! [read more about this epic journey here<\/a>]<\/p>\n At SwiftCarbon\u2019s Cape Town showroom, Blewett explained the motivations behind the growing company\u2019s move towards creating new channels to a small gathering. \u201cIt\u2019s the future of the bike industry \u2013 more and more bike firms are starting to move in this direction. It means we can connect more closely with anyone shopping for a great bike, and that we can respond quickly to what they want. Like in our showroom, we can meet them face to face and that means we can send any important feedback directly back to head office.\u201d<\/p>\n The new website offers secure payments, live chat, and a customer will have various groupset, wheel and kit options while speccing their new frame. Even with this degree of customization, the pricing is still highly competitive. \u201cA benchmark bike for us is our Ultravox RS-1 with an Ultegra 11 speed group and that\u2019s a race-ready machine for under R35000 \u2013 there are very few bikes of this quality that can compete.\u201d<\/p>\n