{"id":18661,"date":"2016-02-25T12:10:00","date_gmt":"2016-02-25T12:10:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2016\/02\/25\/lapierre-partner-with-sa-cycling-team-r4214\/"},"modified":"2023-02-08T08:38:57","modified_gmt":"2023-02-08T08:38:57","slug":"lapierre-partner-with-sa-cycling-team-r4214","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/lapierre-partner-with-sa-cycling-team-r4214\/","title":{"rendered":"Lapierre partner with SA cycling team"},"content":{"rendered":"

French bicycle manufacturer Lapierre will become the official equipment supplier to the new Bestmed women\u2019s mountain bike team in South Africa.<\/p>\n

\u201cThe growth in women\u2019s mountain biking was acknowledged by our title sponsor and a decision was taken to create a standalone squad,\u201d said Owen Botha, principal of the Bestmed-Lapierre Factory Team, after today\u2019s announcement.<\/p>\n

\u201cWe looked at a number of brands, but Lapierre suited our goals and long-term ambitions.\u201d<\/p>\n

\"ccs-62657-0-64618500-1456402117.jpg\"<\/a>Bestmed-Lapierre Factory Team riders, from left, Sabrina van Wyk, Nicolene Marais, Azulde Britz and Lynette Benson at the partnership announcement. Photo: Supplied<\/span><\/p>\n

Botha, who also manages the Bestmed-ASG women\u2019s road team, said they had a long history of supporting mountain bike and road cycling teams in France.<\/p>\n

\u201cLo\u00efc Bruni won the downhill world champs on a Lapierre last year and they are also the sponsors of the UCI ProTour team FDJ.\u201d<\/p>\n

Botha said he was blessed with riders who had the ability to race both on and off-road and that the mountain bike team was the next logical step.<\/p>\n

\u201cAs a family activity, mountain biking is also in line with Bestmed\u2019s philosophy of a healthy lifestyle.\u201d<\/p>\n

Good2Go, the South African distributors of Lapierre, were looking to invest in young riders as they were the future of the sport, said managing member Craig Munro.<\/p>\n

\u201cAfter being approached by their business manager Annes Britz, we forwarded a sponsorship proposal to Lapierre\u2019s head office in France.<\/p>\n

\u201cThey monitored the team\u2019s activities for a few months, were happy and agreed to supply the team with mountain bikes for three years.\u201d<\/p>\n

Munro said that even after 70 years, Lapierre were constantly moving forward.<\/p>\n

\u201cIt is a niche product and they are always striving to improve.<\/p>\n

\u201cThe mountain bike has an electronic rear suspension that works off a cadence and speed sensor, so the rider can concentrate on racing while the computer sorts out the rest.\u201d<\/p>\n

He said 10-time world downhill champ Nico Vouilloz was tasked with the research and development aspect of the suspension.<\/p>\n

\u201cOur main objective is to create a partnership that showcases the quality and reliability of the brand in South Africa,\u201d said Munro.<\/p>\n

\u201cWe believe the Bestmed team fit our requirements perfectly and the fact that we have a three-year deal allows us to grow our brand with them.\u201d<\/p>\n

Botha said the team\u2019s initial focus would be the national XCO series with marathon racing being introduced from April onwards.<\/p>\n

Their support partners are: Biogen, Ftech, Rudy Project, Land Rover, Rush Sports (Onza Tyres & Praxis Works), Dirty Hippo Clothing, NavWorld, Wintergreen and Good2Go.<\/p>\n","protected":false},"excerpt":{"rendered":"

French bicycle manufacturer Lapierre will become the official equipment supplier to the new Bestmed women\u2019s mountain bike team in South Africa. \u201cThe growth in women\u2019s mountain biking was acknowledged by our title sponsor and a decision was taken to create a standalone squad,\u201d said Owen Botha, principal of the Bestmed-Lapierre Factory Team, after today\u2019s announcement. […]<\/p>\n","protected":false},"author":3,"featured_media":44301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2008,3073,1552],"featured_location":[],"class_list":["post-18661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-bestmed","tag-bestmed-lapierre-factory-team","tag-lapierre"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/18661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=18661"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/18661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/44301"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=18661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=18661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=18661"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=18661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}