![\"ccs-62657-0-05256600-1465542914.jpg\"](\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-05256600-1465542914.jpg\" "\\"\\"")
<\/a>Photo Credit: Ewald Sadie<\/span><\/p>\nBut while those selling points are important, CIOVITA founder, Andrew Gold, says that the real defining factor for the company is that it\u2019s purely focussed on cycling.<\/p>\n
\u201cWe are not just another sportswear manufacturer, we are a cycling brand. We focus all our energy onto cycling, and aim to build a truly credible brand,\u201d said Gold.<\/p>\n
CIOVITA is a combination of the Latin word \u2018cio\u2019 (to move) and the Italian word \u2018vita\u2019 (life) and means \u2018life in motion\u2019, which summarises the brand\u2019s ethos. The brand\u2019s tagline is #inspiredtoride.<\/p>\n
\u201cThe term \u2018active lifestyle\u2019 is used all the time these days. We relate to that as we have over 25 years experience in the sportswear industry. But consistent motion is more cycling specific and that\u2019s where our product focus is \u2013 understanding cycling in all its forms and delivering product that\u2019s not only functional but which also looks good,\u201d added Gold.<\/p>\n
CIOVITA has established its own production facility in Cape Town, where it controls every step of the process. It currently offers men\u2019s jerseys, women\u2019s jerseys, windjammers, shorts, bibshorts and some accessories.<\/p>\n
\u201cWe have our own sublimation and production facility. Through our experience, we know that having full control of the entire process is the only way to really be able to achieve the highest standard in design as well as consistency in garment sizing and product quality,\u201d said Gold.<\/p>\n While it\u2019s based in South Africa, servicing the discerning local cycling industry, CIOVITA has a keen international market focus.<\/p>\n \u201cWe plan to take CIOVITA to international markets and expect to rival the best out there. We have placed enormous effort into the design and geometry of our apparel, taking nothing for granted. Our focus is on functional, durable cycling apparel that\u2019s on par with, if not superior to, existing international brands,\u201d said Gold.<\/p>\n Each CIOVITA garment is made with top-of-the-range fabrics, imported from the best sources, including flexible, breathable Italian fabrics and trims. CIOVITA uses sublimation to print designs onto the bike gear, a direct ink-to-gas process that doesn\u2019t hinder inherent fabric properties. The quality print is washable and long lasting.<\/p>\n Although the official launch only took place on Thursday, CIOVITA has been operational for some months. Current corporate clients include GoPro, USN, Colnago and Cannondale; while professional racing teams Kargo Pro and Lights by Linea trust CIOVITA\u2019s performance wear.<\/p>\n<\/a>Photo Credit: Ewald Sadie<\/span><\/p>\n