![\"ccs-62657-0-16310300-1470400003.jpg\"](\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-16310300-1470400003.jpg\")
<\/a>Land Rover West Rand have come on board as title sponsors of next month\u2019s Silverstar MTB Challenge. Photo: Jetline<\/span><\/p>\nSpeaking about their sponsorship of the event, Land Rover West Rand marketing manager Tammy Pepin said they were focused on creating awareness for their new dealership in Roodepoort.<\/p>\n
\u201cWe have just moved in this week and would like to let the public in the area know that we are here.\u201d<\/p>\n
She said the Silverstar race was in line with the Land Rover brand, which was capable of handling similar conditions.<\/p>\n
\u201cOur vehicles are fully equipped to handle the rugged off-road conditions that mountain biking brings. They have the strength and capability to ensure you and your prized bike make it to any destination.<\/p>\n
\u201cWe also have a wide range of bicycle racks, roof boxes and other accessories that aid in the mountain biking experience.\u201d<\/p>\n
Pepin said Land Rover SA had been an avid supporter of mountain biking races in the country, including the Cape Epic.<\/p>\n
\u201cAs a dealership we are keen to align our sponsorships with that of the Land Rover brand and to focus our yearly sponsorships on lifestyle, outdoor and sporting events.<\/p>\n
\u201cWe believe we will add value by supporting the Silverstar MTB Challenge with our capable vehicles as well as with our trusted brand behind it.\u201d<\/p>\n
ASG Events chief executive Wynand de Villiers said they were delighted to have the backing of the West Rand dealership.<\/p>\n
\u201cIt\u2019s absolutely stunning to have such a strong business entity on the West Rand throw their weight behind the oldest mountain bike classic in the region,\u201d he said.<\/p>\n
\u201cEvents are becoming more and more dependent on significant sponsorship as we try to keep entry fees as low as possible in this tough economic environment.\u201d<\/p>\n
De Villiers said he felt the brands complemented each other and he looked forward to a long-standing relationship.<\/p>\n
\u201cAs an importer of high-end Italian goods we move in the same consumer bracket,\u201d he said. \u201cThe image of our brand is as important as it is for Land Rover.<\/p>\n
\u201cWe look forward to working with them and presenting tangible value through the event.\u201d<\/p>\n
De Villiers said there would be stunning displays over the weekend of the race as well as branded vehicles in the lead-up to increase awareness.<\/p>\n
Riders will be tested in two events over 20km and 40km respectively. The routes will be full of climbing challenges, while also designed to be rideable and flowing throughout.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mountain bikers, who are often exposed to rugged conditions, will find a certain synergy with the new title sponsors when the Land Rover West Rand Silverstar MTB Challenge takes place on September 10. As long-time supporters of mountain biking, Land Rover South Africa, through their West Rand dealership, will add their off-road expertise to next […]<\/p>\n","protected":false},"author":3,"featured_media":40987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2397,2288,2239],"featured_location":[],"class_list":["post-17775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-land-rover","tag-silverstar","tag-silverstar-mtb-challenge"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/17775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=17775"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/17775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/40987"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=17775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=17775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=17775"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=17775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}