{"id":17061,"date":"2017-02-23T08:15:00","date_gmt":"2017-02-23T08:15:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2017\/02\/23\/where-are-the-german-bikes-r6163\/"},"modified":"2023-02-08T07:10:31","modified_gmt":"2023-02-08T07:10:31","slug":"where-are-the-german-bikes-r6163","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/where-are-the-german-bikes-r6163\/","title":{"rendered":"Where are the German bikes?"},"content":{"rendered":"<p>German cars are the focus of our four-wheeled desires, but where are all the German mountain bikes?<\/p>\n<p>It\u2019s the great curiosity of contemporary mountain biking, an absence of German bikes despite the crushing excellence of German mechanical engineering in relation to all other things wheeled. And it\u2019s not a case of Germans being averse to cycling. Europe\u2019s most populous country has abundant cycling infrastructure and commuting by pedal-powered two-wheeler is robustly encouraged by all Germans. But riding off-road? Less so.<\/p>\n<p>Despite its tiny corner of amazing Alpine terrain in the extreme south-west, mountain biking is not embraced in Germany with equal opportunity &#8211; as is the case across the Rhine, in France. I\u2019d table population density and a premium on land use as the reason. Munich, the closest of Germany\u2019s large cities to Alpine terrain, doesn\u2019t have nearly the trail network it should.<\/p>\n<p>In and around that very same Munich, and across the Bavarian state border in Stuttgart, is perhaps the most remarkable concentration of mechanical engineering expertise in the world. A heritage of cuckoo clock precision tinkering, evolved over centuries, to its current offering of absolute domination in global automotive technology. Nobody engineers and innovates for private transport, quite as Germans do. And not merely on a grand corporate scale, either.<\/p>\n<div class=\"grid grid-cols-12 gap-4\">\n<div class=\"col-span-6\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-47221400-1487758700.jpeg\" data-fileid=\"904735\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"904735\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-47221400-1487758700.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-47221400-1487758700.jpeg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">Nicolai frames are hand crafted in L\u00fcbbrechtsen, Germany.<\/span>\n<\/div>\n<div class=\"col-span-6\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-01229900-1487758700.jpeg\" data-fileid=\"904734\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"904734\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-01229900-1487758700.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-01229900-1487758700.jpeg\"><\/a>\n<\/div>\n<\/div>\n<p>Much of Germany\u2019s modern economic miracle is anchored in Mittelstand companies. Smaller enterprises, most family owned, with exceptional specialisation in technical fields and niche manufacturing. The Mittelstand companies have strategic vision provided by the world\u2019s best technical universities and products built by some of the very best artisan system graduates. If you\u2019ve ever seen the craftsmanship on a boutique German aluminium bike, you\u2019d know.<\/p>\n<h2 class=\"text-2xl font-bold\">They build everything. But bikes?<\/h2>\n<p>Why do German bike brands remain slumbering giants (pun, intended), if it\u2019s such a wish list environment for engineering and industrial design? The domestic commuter market is immense and for most, demand has been sufficient to sustain a profitable business. But commuters are not our concern, nor are the custom bikes that German engineers have teased us with so often in the past \u2013 as vanity projects for the automotive industry.<\/p>\n<p>Signalling a looming revolution, are Canyon and YT. With their disruptive direct sales business model and bikes of distinctive style \u2013 Capras aren\u2019t mistaken for anything else \u2013 and notable innovation (Canyon\u2019s shape-shifter geometry), the German mountain bike Blitzkrieg could be imminent.<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-53989600-1487758699.jpg\" data-fileid=\"904733\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"904733\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-53989600-1487758699.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-53989600-1487758699.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">The assembly line at Canyon&#8217;s factory in Koblenz.<\/span><\/p>\n<p>German ingenuity in mountain biking is inarguable. SRAM\u2019s drivetrain engineering R&amp;D office isn\u2019t in Schweinfurt because the beer and bacon is that much better than Colorado Springs. One by eleven. Eagle. These are examples of what SRAM\u2019s German engineers deliver when challenged \u2013 and the justification for SRAM to have a crucial part of its business operating nine time zones away.<\/p>\n<p>With a virtually inexhaustible pool of talent schooled in the fields of conceptual design and prototyping, balanced by an absurd adherence to strict testing protocols and an obsession with flawless manufacturing, why would you want to have a bike design bureau anywhere else but Germany?<\/p>\n<h2 class=\"text-2xl font-bold\">Looking beyond the road<\/h2>\n<p>Europe is biased towards road cycling but the e-bike phenomenon has enabled an entire new pool of off-road riders to explore gradient terrain without yellow or white lines.<\/p>\n<p>The demand for suspension e-bikes is enormous and that should redress some of the supply chain and strategic bias toward road bikes, which have dominated European cycling as a business ever since v\u00e9los became more sport than transport after the war. You wouldn\u2019t principally bet against the Germans to build a pretty decent e-bike, now would you?<\/p>\n<p>\u2018<em>I hate e-bikes. What are you on about?<\/em>\u2019 European off-road e-bikes are stimulating demand for quality carbon fibre mountain bike frame design in a way unlike ever before. And in Germany, despite its lack of aviation production \u2013 ordinarily the gateway industry to downstream advanced material availability \u2013 composites have become big business.<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-90721900-1487758697.jpg\" data-fileid=\"904731\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"904731\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-90721900-1487758697.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-90721900-1487758697.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">Kiwi enduro racer Justin Leov&#8217;s Canyon Spectral.<\/span><\/p>\n<p>The automotive industry, in an obsessive drive to reduce vehicle mass, is partnering with composite manufacturers or simply establishing their own carbon fibre entities. And the benefit of this will be access to superior quality composites for the German mountain bike industry. Beyond Canyon and YT, Cube and Focus, there could be a tide of new German boutique manufacturers. Highly skilled mechanical engineers, most with a background at BMW, Mercedes-Benz or Porsche, and a love of mountain biking, able to start niche composite frame building businesses.<\/p>\n<h2 class=\"text-2xl font-bold\">The composite compound quality effect<\/h2>\n<p>\u2018<em>Who cares about BMW carbon fibre bits, it\u2019s not a tube, has nothing to do with bikes.<\/em>\u2019 The issue is not specific finishing, which will always be industry specific, but the supply chain of quality carbon source material. Global demand for quality source carbon is hierarchical: military, aviation, automotive. Your bicycle frame is not a first tier customer, unless it\u2019s made by someone who weaves their own carbon, such as French brand Time.<\/p>\n<p>But if you are an aspiring bike brand operating in an environment where quality carbon is available, and there are ample skills servicing Airbus or BMW composites in proximity to your office, the leveraging possibilities are phenomenal. Utah has great trails and tax incentives for business, but don\u2019t believe for a moment Enve\u2019s head office and manufacturing is there for only those reasons. Utah also hosts most of the United States\u2019 strategic aviation design and the depth of skills around Salt Lake City, in composites engineering, are prodigious.<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-92424400-1487758700.jpg\" data-fileid=\"904736\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"904736\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-92424400-1487758700.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-92424400-1487758700.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">YT Industries are building up an impress portfolio of sponsored riders, including World Cup Downhill Champion Aaron Gwin.<\/span><\/p>\n<p>YT. From nowhere into desirable fringe brand. Their marketing is indisputably excellent and the current World Cup Downhill champ is on one. Beyond that, the business is run in a manner that is German in its retail cost recovery (South African exchange rate afflicted pricing notwithstanding).<\/p>\n<p>Canyon\u2019s ambition in 2017 is the US market, one never to be underestimated with the distribution and customer service demands across a territory with multiple time zones. Considering the reach of its portfolio (from road to downhill) and the ability of German businesses to absorb errors and evolve them to improvement, Canyon will surely be anointed as the vanguard global German bike brand in future; though it\u2019s been in business for three decades.<\/p>\n<p>Innovation. Precision. These are the anchors of German engineering. There isn\u2019t a similar contamination of trends as often happens in the US industry. An upsurge of German boutique composite mountain bike brands could provide the necessary outliers we\u2019ve been waiting for, to counter the (perceived) coercive agenda set by the current big three: Giant, Specialized and Trek. The very same brands who submarined European cycling in the 1980s with price, now have a return torpedo to deal with as YT and Canyon go Trans-Atlantic.<\/p>\n<p>Competition will equal greater innovation. The tyres you ride off-road are already German. Your next bike could probably be too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>German cars are the focus of our four-wheeled desires, but where are all the German mountain bikes? It\u2019s the great curiosity of contemporary mountain biking, an absence of German bikes despite the crushing excellence of German mechanical engineering in relation to all other things wheeled. And it\u2019s not a case of Germans being averse to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[154,1701,1700,805,806,658,544],"featured_location":[],"class_list":["post-17061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-canyon","tag-cube","tag-german-bikes","tag-lance-branquinho","tag-opinion","tag-yt","tag-yt-industries"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/17061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=17061"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/17061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/37554"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=17061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=17061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=17061"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=17061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}