{"id":16828,"date":"2017-04-18T14:05:00","date_gmt":"2017-04-18T13:05:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2017\/04\/18\/truvativ-colab-teams-up-with-troy-lee-designs-on-handlebars-r6427\/"},"modified":"2023-02-08T06:53:43","modified_gmt":"2023-02-08T06:53:43","slug":"truvativ-colab-teams-up-with-troy-lee-designs-on-handlebars-r6427","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/truvativ-colab-teams-up-with-troy-lee-designs-on-handlebars-r6427\/","title":{"rendered":"TRUVATIV CoLab teams up with Troy Lee Designs on handlebars"},"content":{"rendered":"

A wise old racer once said, \u201cYou might as well look fast if you can\u2019t be fast.\u201d Now, this could be an insult, depending on who\u2019s delivering the line. If, for example, the race winner looks down from the top step of the podium and utters this to the 2nd place rider, it feels like a bit of an insult. And if you\u2019re that kind of winner, you\u2019re a loser.<\/p>\n

On the other hand, if that 2nd place rider looks up at the winner and says that same thing, we suddenly have a competitor who is gracious in defeat, and who realizes that style is as good as victory.<\/p>\n

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Since the 1980s, the creative minds at Troy Lee Designs have been making the World\u2019s Fastest Racers look and feel even faster. Which is saying a lot, since every TLD athlete is already fast enough.<\/p>\n

With race-driven art, TLD proved the concept that 9th place combined with style is sometimes better than 3rd place and boring. And that is exciting to us, since our belief is that the story of every ride is more powerful than any collection of spreadsheet stats.<\/p>\n

TRUVATIV\u2019s history has been one of developing rugged, dependable products designed you to get to the bottom of any race run or local trail. Now, TRUVATIV CoLab has teamed up with TLD, and has designs on creating an ever-evolving set of stuff meant to make you feel faster\u2014even if you already wrote the book on fast.<\/p>\n

Descendant Colab Troy Lee Designs Carbon Enduro Bar<\/h2>\n

Proven shape, proven width, proven materials and the artistic touch of Troy Lee Designs: voil\u00e0, the new TRUVATIV CoLab TLD Carbon riser bars. These bars are stiff, tough, dependable, and give you all the comfort and positive steering feel you want. This is art on your bars for artistry in the corners.
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