{"id":16669,"date":"2017-06-01T08:10:00","date_gmt":"2017-06-01T07:10:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2017\/06\/01\/ion-partnership-with-weskus-fat-bike-r6611\/"},"modified":"2023-02-08T06:44:59","modified_gmt":"2023-02-08T06:44:59","slug":"ion-partnership-with-weskus-fat-bike-r6611","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/ion-partnership-with-weskus-fat-bike-r6611\/","title":{"rendered":"ION partnership with Weskus Fat Bike"},"content":{"rendered":"<p>ION South Africa announced this week that it has signed on as new title sponsor for the very popular Weskus Fat Bike event.  \u201cThe Weskus Fat Bike is a lifestyle event, something exciting and very different,\u201d said Andrew Cattell, the new distributor of ION in Sub Saharan Africa, commenting on what attracted the global outdoor apparel brand to the event.<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-42176200-1496304517.jpeg\" data-fileid=\"971408\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"971408\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-42176200-1496304517.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-42176200-1496304517.jpeg\" title=\"\"><\/a><\/p>\n<p>\u201cION promotes a healthy lifestyle, with the view of keeping people outdoors,\u201d Andrew said. \u201cOur goal is to make sure people look good and are comfortable and protected while riding, doing water sports or even after a ride,\u201d he said.<\/p>\n<p>Now in its third year, the Weskus Fat Bike covers some 90 kilometers of fine West Coast riding over two days. The event has no winner and the idea is more of a weekend away featuring some relaxed riding on untouched West Coast beaches. The event is also heavily family-orientated which makes for a weekend that can be enjoyed by all.<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-73973000-1496304528.jpeg\" data-fileid=\"971412\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"971412\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-73973000-1496304528.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-73973000-1496304528.jpeg\" title=\"\"><\/a><\/p>\n<p>\u201cI am very stoked that ION have partnered up with the event,\u201d commented Craig Kolesky, who conceptualized the event. \u201cHaving ION on board adds value to this unique event.\u201d<\/p>\n<p>\u201cI have been using the ION product since it has been available in SA and believe the synergy with the brand is key to the growth of the Weskus Fat Bike.\u201d<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-65648200-1496304526.jpeg\" data-fileid=\"971411\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"971411\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-65648200-1496304526.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-65648200-1496304526.jpeg\" title=\"\"><\/a><\/p>\n<p>\u201cThe Weskus Fat Bike\u2019s existing presenting partner \u2013 Titan Racing Bikes \u2013 aligns perfectly with ION,\u201d Kolesky added, \u201cwith similar company values as well as premium product offerings.\u201d<\/p>\n<p>The ION Weskus Fat Bike presented by Titan Racing Bikes takes place 13 -15 October with a race village set up at Ganzekraal on the West Coast. Limited entries are still available through entryninja.co.za.<\/p>\n<p>ION have some exciting projects lined up for the future of cycling and water sports around South Africa. <\/p>\n<p>For more info on ION visit <a href=\"https:\/\/www.ion-products.com\/bike\/\" rel=\"external nofollow noopener\" target=\"_blank\">https:\/\/www.ion-products.com\/bike\/<\/a><\/p>\n<div class=\"grid grid-cols-12 gap-4\">\n<div class=\"col-span-6\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-13117500-1496304521.jpeg\" data-fileid=\"971409\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"971409\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-13117500-1496304521.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-13117500-1496304521.jpeg\" title=\"\"><\/a>\n<\/div>\n<div class=\"col-span-6\">\n<a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-82372400-1496304523.jpeg\" data-fileid=\"971410\" data-fileext=\"jpeg\" rel=\"\"><img decoding=\"async\" data-fileid=\"971410\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-82372400-1496304523.jpeg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-82372400-1496304523.jpeg\" title=\"\"><\/a>\n<\/div>\n<\/div>\n<div class=\"bg-slate-100 p-5\">\n<strong>ABOUT ION:<\/strong><\/p>\n<p>ION is a brand run by passionate people, whose big love have always been watersports. <br \/>Launched back in 2004, ION focused on wetsuits &amp; neoprene products for the international windsurf, kitesurf, surf, SUP and wakeboard scene. The product range also includes accessories, harnesses, travelgear and an apparel collection. <\/p>\n<p>ION&#8217;s unique combination of high quality products wrapped in a progressive style and design found fans all over the world \u2013 becoming the global market leader for wetsuits and harnesses in the wind- and kitesurf world.<\/p>\n<p>In late 2012, ION took the same approach to the slopes, launching a separate bike division with functional cycling gear, clothing, accessories, gloves and protection.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ION South Africa announced this week that it has signed on as new title sponsor for the very popular Weskus Fat Bike event. \u201cThe Weskus Fat Bike is a lifestyle event, something exciting and very different,\u201d said Andrew Cattell, the new distributor of ION in Sub Saharan Africa, commenting on what attracted the global outdoor [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1297],"featured_location":[],"class_list":["post-16669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-weskus-fat-bike"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/16669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=16669"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/16669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/35520"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=16669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=16669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=16669"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=16669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}