{"id":16644,"date":"2017-06-09T09:30:00","date_gmt":"2017-06-09T08:30:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2017\/06\/09\/cervelo-launch-a-new-r-series-r6640\/"},"modified":"2023-02-08T06:43:32","modified_gmt":"2023-02-08T06:43:32","slug":"cervelo-launch-a-new-r-series-r6640","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/cervelo-launch-a-new-r-series-r6640\/","title":{"rendered":"Cerve\u0301lo launch a new R Series"},"content":{"rendered":"<p>Cerve\u0301lo Europe is proud to officially launch the new R Series, which has been fundamentally re-engineered to perform like never before.<\/p>\n<p>It doesn\u2019t get any better than this for riders who live on a strict diet of road. With its pro fit, benchmark-setting stiffness and extensive aero and comfort benefits, the R5 is designed to take Grand Tours and Classics by storm. In fact, it already has: Team Dimension Data\u2019s Omar Fraile won Stage 11 of the 2017 Giro d\u2019Italia on the bike. Likewise, the R3\u2019s race fit and weight savings have it primed to perform at an elite level.<\/p>\n<p>\u201cThe R Series has always been at the forefront of classic road bike design thanks to our unique engineering-based commitment to raising the bar,\u201d said Robert de Jonge, Cerve\u0301lo\u2019s Managing Director. \u201cNow, every aspect of these iconic bikes \u2014 from geometry and technology to components and features \u2014 has been reinvented to perfectly suit every high-performance road cyclist.\u201d<br \/>In conjunction with the launch of the new R Series, Cerve\u0301lo\u2019s \u201cTill The End\u201d marketing campaign features a dedicated microsite \u2014 <a href=\"http:\/\/rseries.cervelo.com\" rel=\"external nofollow noopener\" target=\"_blank\">rseries.cervelo.com<\/a> \u2014 and a range of social media initiatives on Twitter, Facebook and Instagram.<\/p>\n<\/p>\n<div class=\"w-full aspect-video\">\n<div><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/220644387?app_id=122963\" width=\"640\" height=\"338\" frameborder=\"0\" allowfullscreen=\"\" title=\"Cerv&amp;eacute;lo R Series - Till The End\"><\/iframe><\/div>\n<\/div>\n<h2 class=\"text-2xl font-bold\">A new path to progress<\/h2>\n<p>With the physical limits of manufacturing materials being strained, and Cerve\u0301lo\u2019s engineering team eschewing gimmicky features, a new way forward was needed to reinvent the classic road bike. The good news: This is Cerve\u0301lo\u2019s specialty. A sweeping analysis of how road bikes are used revealed that three interconnected factors \u2014 comfort, fit, and handling\/stability \u2014 are responsible for the most pronounced performance and experiential benefits. And Cerve\u0301lo being Cerve\u0301lo, stiffness, weight and aero benchmarks had to improve, too.<\/p>\n<p>\u201cThe R Series has always been about achieving the lightest and stiffest solutions by including only those elements that need to be present,\u201d explained Graham Shrive, Cerve\u0301lo\u2019s engineering design manager. \u201cNow, we are using these uniquely efficient structural paths to focus on ride quality and experience.\u201d<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-95459400-1496998881.jpg\" data-fileid=\"977010\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"977010\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-2-0-95459400-1496998881.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-95459400-1496998881.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">The new Cerve\u0301lo R5 Disc eTap &#8211; say no more<\/span><\/p>\n<h2 class=\"text-2xl font-bold\">Comfort: Further, faster<\/h2>\n<p>Road riders at all levels no longer equate comfort with soft, slow bikes. Indeed, extra vertical compliance can reduce fatigue and, in turn, boost power output. Wheel manufacturers\u2019 wind- tunnel testing has also shown that wider tires can actually deliver aero benefits. For these reasons, tire clearance for the new R Series has been widened to 28mm. Combine this with a Cerve\u0301lo-engineered aero seatpost for the R5, and vertical compliance is further increased while improving aerodynamics.<\/p>\n<h2 class=\"text-2xl font-bold\">Fit: Perfection for all<\/h2>\n<p>Data-driven fitting protocols and the overall trend toward a more TT-like riding position are both fuelling a new emphasis on fit. One of the real triumphs of the new R Series is that it provides a range that lets every rider find their ideal fit.<br \/>DDD pros and other more performance driven riders favour a lower front end, which is why Cerve\u0301lo developed a new pro fit for the R5. At the same time, Cerve\u0301lo\u2019s renowned race fit has been maintained for the new R3.<\/p>\n<h2 class=\"text-2xl font-bold\">Stability and Handling: Confidence is everything<\/h2>\n<p>A new handling geometry enhances stability and rider confidence with a lower BB and extended wheelbase.<br \/>The R5 and R3 are both available with either rim or disc brakes. While rim brakes are the standard, discs represent the future of road bike design. They deliver superior braking performance, especially in inclement conditions, and by designing the R5 Disc and R3 Disc around the latest technology Cerve\u0301lo has achieved additional benefits: Extra lateral stiffness in the fork, and improved ease-of-use and safety.<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-37302100-1496998885.jpg\" data-fileid=\"977014\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"977014\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-2-0-37302100-1496998885.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-37302100-1496998885.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">Cerve\u0301lo R5 DA DI2 &#8211; spec highlights: Shimano Dura-Ace Di2 9150, ENVE SES 3.4 for Cerv\u00e9lo wheelset<\/span><\/p>\n<h2 class=\"text-2xl font-bold\">Stiffness and Weight: Bye-bye benchmarks<\/h2>\n<p>The new R series represents Cerve\u0301lo\u2019s stiffest-ever road frames, with stiffness-to-weight ratios that are fine-tuned to a range of high-performance riding styles. The DiData pros who tested the R5 are adamant that stiffness equals speed, and they got exactly what they want: 21% stiffer at the headtube and 13% stiffer at the bottom bracket for rim-brake models, and 18% and 26% stiffer, respectively, when equipped with discs.<\/p>\n<p>As a world-class climbing weapon it almost goes without saying that lightweight design was a top priority for the R Series, with the R3 and R3 Disc frames being 10% and 16% lighter.<\/p>\n<h2 class=\"text-2xl font-bold\">Aerodynamics: More aero than ever<\/h2>\n<p>The new R5 boasts a 44-gram aero improvement over the previous generation. This is the result of an end-to-end aero improvement package that includes new Squoval Max tube shapes, a new seatpost, and an integrated all-carbon stem and bar. Featuring the same Squoval Max technology but a different fork, seatpost and cockpit, the R3 delivers a 17-gram improvement.<\/p>\n<h2 class=\"text-2xl font-bold\">The best bike for every rider<\/h2>\n<p>Ultimately, the new R Series epitomizes Cerve\u0301lo\u2019s definition of exceptional ride quality: When a bike feels perfectly in tune with its intended use.<\/p>\n<p>\u201cOur purpose-built approach has been consistently applied across the R, S and C series, as it gives riders the fit and handling options that perfectly suit their unique morphology and riding style,\u201d said Antoine Ballon, Cerve\u0301lo\u2019s Global Marketing Director. \u201cBut the R Series is more than just a bike platform to us and to our riders. It fuels our passion and empowers our purpose, whether we are claiming a leader\u2019s jersey, earning a Strava KOM, or pushing our limits while training for challenges yet to come. Beyond these mortal trials, there\u2019s something more: The glory of oneness with the elements, with the road, and now, more than ever, with the bike.\u201d<\/p>\n<h2 class=\"text-2xl font-bold\">More models<\/h2>\n<div class=\"grid grid-cols-12 gap-4\">\n<div class=\"col-span-4\">\n<strong>Cerv\u00e9lo R3 DA Navy\/Red<\/strong><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-19545600-1496998884.jpg\" data-fileid=\"977012\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"977012\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-2-0-19545600-1496998884.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-19545600-1496998884.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">Highlights: Shimano Dura Ace 9100, Mavic Aksium Elite 25 wheelset<\/span>\n<\/div>\n<div class=\"col-span-4\">\n<strong>Cerv\u00e9lo R5 DA<\/strong><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-46193800-1496998886.jpg\" data-fileid=\"977015\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"977015\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-2-0-46193800-1496998886.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-46193800-1496998886.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">Highlights: Shimano Dura-Ace 9100, Mavic Ksyrium Elite wheelset<\/span>\n<\/div>\n<div class=\"col-span-4\">\n<strong>Cerv\u00e9lo R5 eTap<\/strong><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-12770600-1496998883.jpg\" data-fileid=\"977011\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"977011\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-2-0-12770600-1496998883.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-2-0-12770600-1496998883.jpg\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">Highlights: SRAM RED eTap, Zipp 302 wheelset<\/span>\n<\/div>\n<\/div>\n<div class=\"bg-slate-100 p-5\">\nVisit <a href=\"http:\/\/rseries.cervelo.com\" rel=\"external nofollow noopener\" target=\"_blank\">rseries.cervelo.com<\/a> for more details.\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cerve\u0301lo Europe is proud to officially launch the new R Series, which has been fundamentally re-engineered to perform like never before. It doesn\u2019t get any better than this for riders who live on a strict diet of road. With its pro fit, benchmark-setting stiffness and extensive aero and comfort benefits, the R5 is designed to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[570,1264],"featured_location":[],"class_list":["post-16644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-cervelo","tag-cervelo-r-series"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/16644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=16644"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/16644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/35382"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=16644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=16644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=16644"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=16644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}