{"id":15650,"date":"2018-12-05T10:20:00","date_gmt":"2018-12-05T10:20:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2018\/12\/05\/fairtree-announces-sponsorship-of-jennie-stenerhag-r7641\/"},"modified":"2023-02-08T05:34:20","modified_gmt":"2023-02-08T05:34:20","slug":"fairtree-announces-sponsorship-of-jennie-stenerhag-r7641","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/fairtree-announces-sponsorship-of-jennie-stenerhag-r7641\/","title":{"rendered":"Fairtree announces sponsorship of Jennie Stenerhag"},"content":{"rendered":"<p>This week Fairtree announced their mountain bike sponsorship of current Swedish MTB marathon champion and 2017 Absa Cape Epic winner, Jennie Stenerhag.<\/p>\n<p>\u201cJennie is a wonderful ambassador for Fairtree. She has overcome tremendous challenges and her tenacity, commitment to excellence and achievement are qualities we embrace in our business,\u201d said Herman Sandrock, head of Distribution.<\/p>\n<p><a class=\"ipsAttachLink ipsAttachLink_image\" href=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-19732700-1544005279.jpg\" data-fileid=\"1376913\" data-fileext=\"jpg\" rel=\"\"><img decoding=\"async\" data-fileid=\"1376913\" class=\"ipsImage ipsImage_thumbnailed\" alt=\"ccs-62657-0-19732700-1544005279.jpg\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/ccs-62657-0-19732700-1544005279.jpg\" title=\"\"><\/a><span class=\"italic text-sm text-slate-500 block mt-1 mb-4\">Jennie Stenerhag. Photo credit: Chris Hitchcock.<\/span><\/p>\n<p>\u201cIt\u2019s important to have a good sponsor, cycling is a very demanding sport and I am very fortunate to have Fairtree as a partner that believes in me. The more I get to know them the better it feels. It\u2019s a really good fit,\u201d said Stenerhag.<\/p>\n<p>She added she was made to feel extremely welcome, and part of the Fairtree family.<\/p>\n<p>Stenerhag suffered a hamstring injury in the Cape Town Cycle Tour MTB Challenge and recently returned from injury. Her recovery has been slow since it was a big injury that has taken time to heal.<\/p>\n<p>\u201cI have often wished it was a broken bone, that takes six weeks to repair. The muscle had to be re-attached to the bone and the healing process has taken time, rehab and patience,\u201d she added. She competed in her first race after four months, although she felt fine, the injury didn\u2019t improve.<\/p>\n<p>\u201cI had to take another break to fully recover. I will start my proper Epic training and go onto a full load programme for the first time since my accident.\u201d<\/p>\n<p>Stenerhag\u2019s career has been littered with injury but she keeps coming back. \u201cI love riding, I love being at races and pushing myself.<\/p>\n<p>Cycling is such a big part of my life. To be out in nature and physically active, plus I come from a very sporty family,\u201d she said.<\/p>\n<p>She is looking forward to returning to her usual training regime that is an average of 20 hours on the bike per week. \u201cI have done nothing close to this since my accident.\u201d<\/p>\n<p>When at her peak, Stenerhag rides about 50 race days a year, 15 in home country, Sweden and Europe and the remainder in South Africa. She will be wearing the Fairtree strip in the Dryland Attakwas Extreme, the Tankwatrek and the Fairtree Simonsberg Contour Race in the early part of 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Fairtree announced their mountain bike sponsorship of current Swedish MTB marathon champion and 2017 Absa Cape Epic winner, Jennie Stenerhag. \u201cJennie is a wonderful ambassador for Fairtree. She has overcome tremendous challenges and her tenacity, commitment to excellence and achievement are qualities we embrace in our business,\u201d said Herman Sandrock, head of Distribution. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[490,314],"featured_location":[],"class_list":["post-15650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-fairtree","tag-jennie-stenerhag"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/15650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=15650"}],"version-history":[{"count":0,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/15650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/28685"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=15650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=15650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=15650"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=15650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}