{"id":15600,"date":"2019-01-29T03:00:00","date_gmt":"2019-01-29T03:00:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2019\/01\/29\/legends-of-cycling-easton-r7673\/"},"modified":"2023-02-08T05:30:48","modified_gmt":"2023-02-08T05:30:48","slug":"legends-of-cycling-easton-r7673","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/legends-of-cycling-easton-r7673\/","title":{"rendered":"Legends of Cycling: Easton"},"content":{"rendered":"
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If you\u2019ve been a cyclist for a while, you\u2019ll know Easton. And the name may well invoke fond memories from your past.<\/p>\n

Perhaps you dreamed of owning a racing bike with Easton alloy tubes and carbon fork, or you upgraded to an Easton bar & stem when you started racing seriously. Or maybe it brings back memories of watching your heroes at the Tour de France, like Cadel Evans and Floyd Landis (ignoring the doping drama for a moment).<\/p>\n

And that\u2019s no surprise, because Easton has been a big name in high-performance sport for a long time.<\/p>\n

Did you know Marco Pantani\u2019s Wilier was made with Easton 7005 alloy tubes\u2026?<\/p>\n

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Cadel Evans’ Tour de France winning bike.<\/span><\/div>\n

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Interesting Fact:<\/h2>\n

Easton started as an archery family business in 1922 and the Archery division still remains in the family today. Their arrows have been used to win every Olympic Games title in archery since the restoration of archery to the Olympic program in 1972. Easton has also supplied the military, medical and outdoor sports industries with high-strength carbon and alloy tubing, sports like baseball and golf.<\/p>\n

Easton has changed ownership a few times over the years, currently owned by Fox Factory Corp., and is back stronger than ever, producing really innovative product, still with the same high-quality standards since 1922.<\/p>\n

\"ccs-62657-0-71335200-1547733223.jpg\"<\/a>Easton equipped gravel bike (Rondo Ruut CF<\/a>).<\/span><\/p>\n

Easton Product Highlights<\/h2>\n

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A new focus on Gravel<\/h2>\n

The genre of \u2018Gravel\u2019 is growing because it makes sense, it\u2019s real life. Real life happens and sometimes you need to ride gravel roads on your road bike, which ignites our sense of adventure. And since most roadies don\u2019t actually race road events, why not have a bike that\u2019s fast on tar and stable on gravel? Twice the fun on one bike!<\/p>\n

Gravel bikes were inspired by Cyclocross but adapted to handle rougher terrain with slacker geometry and bigger tire clearance.<\/p>\n

Easton have put the gravel segment in the focus of their product development, and thus taken the lead in gravel-specific product, and it\u2019s called the AX range (Adventure Cross).<\/p>\n

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New Gravel Specific Bars \u2013 optimally flared<\/h2>\n