{"id":15043,"date":"2020-12-22T11:20:00","date_gmt":"2020-12-22T11:20:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2020\/12\/22\/bike-hub-2020-year-in-review-r8216\/"},"modified":"2023-02-08T19:23:56","modified_gmt":"2023-02-08T19:23:56","slug":"bike-hub-2020-year-in-review-r8216","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/bike-hub-2020-year-in-review-r8216\/","title":{"rendered":"Bike Hub: 2020 Year in Review"},"content":{"rendered":"

It’s that time of year again where we take a look back what went down on Bike Hub over the past 12 months. For the bike industry as a whole, 2020 had its fair share of headwinds, some solid tailwinds and a few broken spokes along the way.<\/p>\n

At Bike Hub HQ we kicked off the year with some fanfare following the launch of a brand new Classifieds platform<\/a> in December last year. In 2020, despite some disruptions, we built on that momentum with improvements and updates across the platform, a new premium membership offering<\/a> and most recently, a secure payment service<\/a>.<\/p>\n

Lockdown threw most riding plans out the window and all but a few events were postponed or cancelled. The mad dash for indoor trainers before lockdown was followed by a surge in demand for bicycles as people emerged from their homes looking for new (or old) ways to get around and stay active.<\/p>\n

Here’s a look back at 2020 on Bike Hub by the numbers.<\/p>\n

<\/p>\n

\"ccs-2-0-70234200-1608634969.png\"<\/a>Mind the gap: A chart showing classified ads created per day in 2020 showing the impact of lockdown.<\/span><\/div>\n

<\/p>\n

Website Stats – Visitors<\/h2>\n

Despite a surge in demand and traffic for all things bicycle in the second half of 2020, the abrupt stall of hard lockdown is visible in our top line traffic numbers. From mid-may things crept up to normal and in the three months from June to August we hit consecutive record numbers.<\/p>\n

\n
\nUnique visitors
2 105 266<\/strong><\/span>
-2.45%<\/em><\/span>\n<\/div>\n
\nPageviews
51 884 092<\/strong><\/span>
-6.53%<\/em><\/span>\n<\/div>\n
\nSessions
7 339 405<\/strong><\/span>
-3.73%<\/em><\/span>\n<\/div>\n
\nAverage visit duration (minutes)
06:39<\/strong><\/span>
+4.62%<\/em><\/span>\n<\/div>\n<\/div>\n

South African User Split<\/h2>\n
\n
\n47.57% Gauteng
34.17% Western Cape
9.46% KwaZulu-Natal
3.70% Eastern Cape
1.31% Mpumalanga\n<\/div>\n
\n1.20% Free State
1.13% Limpopo
1.02% North West
0.38% Northern Cape\n<\/div>\n<\/div>\n

International User Split<\/h2>\n
\n
\n48.43% South Africa
11.74% United States
5.99% United Kingdom
2.68% Australia
2.18% Canada\n<\/div>\n
\n1.65% Germany
1.49% Phillipines
1.36% Netherlands
1.27% France
1.14% Italy\n<\/div>\n<\/div>\n

\"ccs-2-0-14499900-1608633301.jpg\"<\/a>Many of us had to find creative ways to ride during lockdown. That is of course if you had the privilege of owning an indoor trainer. Photo credit: Ashley Oldfield reviewed the 2020 Wahoo Kickr<\/a>.<\/span><\/p>\n

\n

Website Activity – New Members<\/h2>\n
\n
\n
New Members
19 534<\/strong><\/span>\n<\/div>\n
\n
Total Members
148 338<\/strong><\/span>
+15.50%<\/em><\/span>\n<\/div>\n<\/div>\n

Section Breakdown<\/h2>\n

By pageviews<\/em><\/p>\n

– Classifieds: 74.45%
– Forums: 13.93%
– Home: 9.69%
– News & Articles: 1.03%
– Stolen Bikes: 0.17%
– Events: 0.14%<\/p>\n

Gender Breakdown<\/h2>\n
\n
\n74.77% Male<\/strong><\/span>\n<\/div>\n
\n25.23% Female<\/strong><\/span>\n<\/div>\n<\/div>\n<\/div>\n
\n

Classifieds Activity<\/h2>\n

<\/p>\n

Top 15 most searched bike brands<\/h2>\n

For the second year running, Specialized increased their lead in the share of brand searches by a percentage point, consolidating a formidable advantage over other brands. Giant stole the second spot on the podium from Scott as it gained a small margin. Trek gained close on a percentage point and claimed fourth spot from Cannondale who moved down to fifth.<\/p>\n

1. Specialized<\/a> – 23.42% (22.26%)
2. Giant<\/a> – 10.30% (9.98%)
3. Scott<\/a> – 10.11% (10.92%)
4. Trek<\/a> – 8.15% (7.29%)
5. Cannondale<\/a> – 8.09% (8.62%)
6. Santa Cruz<\/a> – 4.50% (4.31%)
7. Merida<\/a> – 3.95% (4.23%)
8. Bianchi<\/a> – 3.59% (3.12%)
9. Pyga<\/a> – 3.39% (3.08%)
10. Silverback<\/a> – 2.53% (2.89%)
11. Titan<\/a> – 2.39% (1.68%)
12. Momsen<\/a> – 2.00% (2.12%)
13. Colnago<\/a> – 1.57% (1.89%)
14. Canyon<\/a> – 1.56% (1.45%)
15. Pinarello<\/a> – 1.47% (1.32%)
(2019 figure listed in brackets)<\/em><\/span><\/p>\n

\n
\n
Adverts listed
58 486 <\/strong><\/span>+0.17%<\/span><\/strong><\/span><\/span>\n<\/div>\n
\n
Leads Generated
203 444 <\/strong><\/span>+8.56%<\/span><\/strong><\/span>\n<\/div>\n
\n
Advert Views
16 973 301 <\/strong><\/span>-14.92%<\/span><\/strong><\/span>\n<\/div>\n<\/div>\n
\n
\n
Avg. value – All Categories
R 11 404.96 <\/strong><\/span>+23.01%<\/span><\/strong><\/span>\n<\/div>\n
\n
Avg. value – Mountain Bikes
R 22 312.15 <\/strong><\/span>+7.88%<\/span><\/strong><\/span>\n<\/div>\n
\n
Avg. value – Road Bikes
R 21 438.60 <\/strong><\/span>+12.09%<\/span><\/strong><\/span>\n<\/div>\n<\/div>\n

Listings and Sales Figures<\/h2>\n

In years gone by we’ve reported impressive top line listings values, but with little insight into actual sales. We now have some visibility into sales thanks to new functionality, however as it is reliant upon user reported data its still likely an underrepresentation of the true number (likely 2-3x). Still, R152 million in confirmed sales for the year is a significant number.<\/p>\n

Total Listings Value
R 625 379 674 <\/strong><\/span>+ 22.3%<\/strong><\/span><\/span><\/span><\/p>\n

\n
\n
Tracked Sales Value*
R 152 415 996<\/strong><\/span>\n<\/div>\n
\n
Average Sale Days (Full Year)
18.7<\/strong><\/span>\n<\/div>\n
\n
Average Sale Days (Q4 2020)
9.1<\/strong><\/span>\n<\/div>\n
\n
Average Price Difference**
15.94%<\/strong><\/span>\n<\/div>\n<\/div>\n

* This figure is based on user reported data and likely under-represents the true sales value. 33% of ads created in the period were actively reported by the seller as having been sold. A further 40% of ads were removed by the seller and 20% expired after 30 days without feedback from the seller.<\/span><\/span><\/p>\n

** Average price difference compares the listed price to the user reported sale price.<\/span><\/span><\/p>\n

Advert count by Location<\/h2>\n
\n
\n
1. Western Cape 42.94%
2. Gauteng 39.74%
3. KwaZulu-Natal 7.83%
4. Eastern Cape 3.48%
5. Mpumalanga 1.91%<\/p>\n<\/div>\n
\n
6. North West 1.69%
7. Freestate 1.54%
8. Limpopo 0.35%
9. Northern Cape 0.34%
10. International 0.11%\n<\/div>\n<\/div>\n

Advert count by Category<\/h2>\n
\n
\n
1. Bikes<\/a> 31.78%
– <\/span>Mountain bikes<\/span><\/a> 17.35%<\/span>
– <\/span>Road bikes<\/span><\/a> 9.40%<\/span>
2. Components<\/a> 29.45%
3. Accessories<\/a> 13.24%\n<\/div>\n
\n4. Clothing & Apparel<\/a> 10.80%
5. Wheels & Tyres<\/a> 9.39%
6. Frames<\/a> 3.29%
7. Entries & Services<\/a> 1.27%
8. Electric Bikes<\/a> 0.73%\n<\/div>\n<\/div>\n<\/div>\n
\n
\n<\/a>\"ccs-2-0-56341800-1608632544.png\"<\/a>\n<\/div>\n
\n

Introducing Bike Hub Pay: Buyer & Seller Protection<\/h2>\n

On 30 November 2020 we announced the launch of our buyer and seller protection service Bike Hub Pay<\/a>. Funds are held securely until the buyer receives the goods, offering peace of mind for buyers and expanding the buyer pool for sellers.<\/p>\n

Read more.<\/a>\n<\/p>\n<\/div>\n<\/div>\n

\n

Website Activity – Top 20 Articles Published in 2020<\/h2>\n
    \n
  1. 2020 Cape Epic Cancelled<\/a>\n<\/li>\n
  2. Review: 2021 Specialized S-Works Epic Evo<\/a>\n<\/li>\n
  3. Review: 2021 Specialized S-Works Epic<\/a>\n<\/li>\n
  4. First Look: 2021 Cannondale Scalpel adds spring to its step<\/a>\n<\/li>\n
  5. Review: Trek Supercaliber 9.8<\/a>\n<\/li>\n
  6. First Ride: The Specialized Turbo Levo SL Changes The Game<\/a>\n<\/li>\n
  7. PPA urges government to allow cycling under strict lock down conditions<\/a>\n<\/li>\n
  8. Inside Movistar documentary series hits Netflix screens<\/a>\n<\/li>\n
  9. Specialized Racing pull teams out of Cape Epic<\/a>\n<\/li>\n
  10. Titan Racing Launch All-New Drone Hardtail<\/a>\n<\/li>\n
  11. Backyard Bike Checks: Show Your Bike Some Love and Win<\/a>\n<\/li>\n
  12. Italian-based Team Trek-Pirelli withdraw from Cape Epic<\/a>\n<\/li>\n
  13. 2020 Mountain Bike Stage Race Calendar<\/a>\n<\/li>\n
  14. Shimano Launch All-New 12-Speed Deore Groupset<\/a>\n<\/li>\n
  15. Matthys Beukes Turned Lockdown Upside Down with 1000km Ride<\/a>\n<\/li>\n
  16. NanoTime announce professional MTB team riders<\/a>\n<\/li>\n
  17. Specialized champion ride experience with 5.9 kg S-Works Aethos<\/a>\n<\/li>\n
  18. SRAM crank it to 52 tooth with new Eagle groupsets<\/a>\n<\/li>\n
  19. New Owner for 947 Ride Joburg<\/a>\n<\/li>\n
  20. The Digital Swiss 5 – Pro and Fan Races by Tour de Suisse Start April 22<\/a><\/li>\n<\/ol>\n

    \n<\/p>\n<\/div>\n

    <\/a>\"ccs-2-0-80824400-1608631949.jpg\"<\/a>Backyard Bike Checks – In early April we ran a fun competition encouraging Hubbers to spend some quality time with their bikes while cooped up inside. And ever hopeful that our freshly pampered rides would soon be set free….<\/span><\/p>\n

    \n

    Forum Activity<\/h2>\n

    In most years events account for a large proportion of the forum discussion. This year, outside of the Cape Town Cycle Tour and cancellation of the Cape Epic, there wasn’t a whole lot of event activity to get people talking. And the numbers show it.<\/p>\n

    Given its universal impact, Covid-19 unsurprisingly dominated what was left of the cycling and non-cycling discussions on Bike Hub. Thankfully, the delayed Tour de France and Giro d’Italia provided us all with a temporary distraction later in the year, but we’re hopeful to see a broadening the scope of cycling discussions in 2021.<\/p>\n

    \n
    \n
    New topics
    3 321 <\/strong><\/span>-29.77%<\/strong><\/span><\/span><\/span>\n<\/div>\n
    \n
    Replies
    157 241 <\/strong><\/span>-11.93%<\/strong><\/span>\n<\/div>\n
    \n
    Topic views
    4 132 241 <\/strong><\/span>-28.79%<\/strong><\/span>\n<\/div>\n<\/div>\n

    Top 10 Most Viewed Topics<\/h2>\n
    \n
    \n
    1. Coronavirus lockdown and exercising outdoors<\/a>
    2.     Petition: Bring Back the Classifieds Comments<\/a>
    3.     Nic Dlamini’s arm broken by Table Mountain rangers<\/a>
    4.     Are Hardtails dead?<\/a>
    5.     Are cyclist just too superior to keep their masks\/buffs on<\/a>
    6.     The Munga 2020<\/a>
    7.     2020 Cape Epic Cancelled<\/a>
    8.     PPA urges government to allow cycling under strict lock down conditions<\/a>
    9.     Hypothetical dream build (mamil style)<\/a>
    10.     Double Century 2020<\/a>\n<\/div>\n
    \n
    214 413
    125 693
    61 318
    32 916
    30 955
    29 073
    24 694
    22 134
    20 951
    18 407\n<\/div>\n<\/div>\n

    Top 10 Most Replied-to Topics<\/h2>\n
    \n
    \n
    1.     Where has your bike taken you today?<\/a>
    2.     Coronavirus lockdown and exercising outdoors<\/a>
    3.     2020 Tour de France<\/a>
    4.     Petition: Bring Back the Classifieds Comments<\/a>
    5.     Cyclists with a “Running” Problem<\/a>
    6.     Cape Town Cycle Tour 2020<\/a>
    7.     Boast about your latest purchases here…<\/a>
    8.     Giro d’Italia 2020<\/a>
    9.     Nic Dlamini’s arm broken by Table Mountain rangers<\/a>
    10.     Are cyclist just too superior to keep their masks\/buffs on<\/a>\n<\/div>\n
    \n
    3 847
    3 776
    3 412
    2 648
    2 318
    2 033
    1 190
    872
    835
    783\n<\/div>\n<\/div>\n
    \n
    \n

    Topic starters<\/h2>\n

    1. DR \u25e3\u25e2 – 41
    2. RomP – 23
    3. mrJohan – 22
    4. mecheng89 – 20
    5. Markellis, MajG – 15
    6. ouzo, Hairy – 14
    7. MyriadEventsSA – 13
    8. rogerdias – 12
    9. MudLark, Chadvdw67, FootballingCyclist, Guy with the Ritchey – 11
    10. NickGM, Dirt Tracker, love2fly – 10<\/p>\n<\/div>\n

    \n

    Top Posters<\/h2>\n

    1. DieselnDust – 2221
    2. Hairy – 1942
    3. Jewbacca – 1816
    4. ChrisF – 1766
    5. Gen – 1730
    6. morneS555 – 1300
    7. Vetplant – 1296
    8. DR \u25e3\u25e2 – 1289
    9. Waynemol – 1187
    10. Long Wheel Base – 1180\n<\/div>\n<\/div>\n<\/div>\n

    All stats for the period 17 December 2019 – 16 December 2020(and compared to the same period for the prior year).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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