{"id":13857,"date":"2022-01-11T09:11:00","date_gmt":"2022-01-11T07:11:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2022\/01\/11\/bike-hub-2021-year-in-review-r8359\/"},"modified":"2023-08-15T11:32:10","modified_gmt":"2023-08-15T09:32:10","slug":"bike-hub-2021-year-in-review-r8359","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/bike-hub-2021-year-in-review-r8359\/","title":{"rendered":"Bike Hub: 2021 Year in Review"},"content":{"rendered":"

\n\tAnother 12 months have flown by and once again it\u2019s time to look back at the past year on Bike Hub.\n<\/p>\n

\n\t2021 gave us some glimpses of normality, with many more cycling events taking place, albeit on a compressed schedule. And while constrained supply fell short of the demand for new cycling gear, many consumers and retailers looked to the second hand market as a supplementary channel. \u00a0<\/p>\n

\tThe heightened relevance of pre-owned is reflected in our numbers with a record R720 million in stock value listed in 2021 and over R246 million in recorded sales*.\n<\/p>\n

\n\tHere’s a look back at 2021 on Bike Hub by the numbers.\n<\/p>\n

\n

\n\t\tWebsite stats – Headline activity<\/strong><\/span><\/span>\n\t<\/p>\n

\n\t\tWhile more pages were viewed and more time spent on Bike Hub in 2021, we did see a decline in the number of unique users visiting the site. Although South African user numbers remained steady year-on-year, we had considerably fewer International visitors finding Bike Hub via search engines.\n\t<\/p>\n

\n
\n

\n\t\t\t\tUnique visitors<\/span>
\n\t\t\t\t1 771 953\u00a0<\/span><\/strong>
\n\t\t\t\t-15.83%<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n

\n

\n\t\t\t\tPageviews<\/span>
\n\t\t\t\t52 413 996<\/strong><\/span>
\n\t\t\t\t+1.02%<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n

\n

\n\t\t\t\tSessions<\/span>
\n\t\t\t\t7 035 138<\/strong><\/span>
\n\t\t\t\t-4.15%<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n

\n

\n\t\t\t\tAverage visit mins.<\/span>
\n\t\t\t\t06:45<\/strong><\/span>
\n\t\t\t\t+1.47%<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n

\n\t\t\t\tSouth African User Split<\/strong>\n\t\t\t<\/p>\n

    \n
  1. \n\t\t\t\t\t46.27% Gauteng\n\t\t\t\t<\/li>\n
  2. \n\t\t\t\t\t35.66% Western Cape\n\t\t\t\t<\/li>\n
  3. \n\t\t\t\t\t8.76% KwaZulu-Natal\n\t\t\t\t<\/li>\n
  4. \n\t\t\t\t\t3.28% Eastern Cape\n\t\t\t\t<\/li>\n
  5. \n\t\t\t\t\t1.41% Mpumalanga\n\t\t\t\t<\/li>\n
  6. \n\t\t\t\t\t1.30% Free State\n\t\t\t\t<\/li>\n
  7. \n\t\t\t\t\t1.12% North West\n\t\t\t\t<\/li>\n
  8. \n\t\t\t\t\t1.01% Limpopo\n\t\t\t\t<\/li>\n
  9. \n\t\t\t\t\t0.36% Northern Cape\n\t\t\t\t<\/li>\n<\/ol><\/div>\n
    \n

    \n\t\t\t\tInternational User Split<\/strong>\n\t\t\t<\/p>\n

      \n
    1. \n\t\t\t\t\t57.78% South Africa\n\t\t\t\t<\/li>\n
    2. \n\t\t\t\t\t10.33% United States\n\t\t\t\t<\/li>\n
    3. \n\t\t\t\t\t4.41% United Kingdom\n\t\t\t\t<\/li>\n
    4. \n\t\t\t\t\t2.25% Australia\n\t\t\t\t<\/li>\n
    5. \n\t\t\t\t\t1.69% Canada\n\t\t\t\t<\/li>\n
    6. \n\t\t\t\t\t1.45% Philippines\n\t\t\t\t<\/li>\n
    7. \n\t\t\t\t\t1.32% Germany\n\t\t\t\t<\/li>\n
    8. \n\t\t\t\t\t1.24% Netherlands\n\t\t\t\t<\/li>\n
    9. \n\t\t\t\t\t0.97% Italy\n\t\t\t\t<\/li>\n
    10. \n\t\t\t\t\t0.93% France\n\t\t\t\t<\/li>\n<\/ol><\/div>\n<\/p><\/div>\n

      \n\t\tMember stats<\/strong><\/span><\/span>\n\t<\/p>\n

      \n
      \n

      \n\t\t\t\tNew Members (2021)<\/span>
      \n\t\t\t\t18 774<\/strong><\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n

      \n

      \n\t\t\t\tTotal Members (All time)<\/span>
      \n\t\t\t\t167 112<\/strong><\/span>
      \n\t\t\t\t+12.66%<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n

      \n

      \n\t\t\t\tGender Breakdown<\/span>
      \n\t\t\t\t69.96% Male
      \n\t\t\t\t30.04% Female<\/span><\/strong><\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

      \n\t\u00a0\n<\/p>\n

      \n\t\"AXS<\/a>
      \n\tTop 20 articles of 2021<\/strong> – at #8 was SRAM’s announcement of the trickle-down of       AXS wireless shifting to the GX Eagle groupset<\/a>.<\/em>\n<\/div>\n

      \n\t
      \n\tClassifieds Activity<\/strong><\/span><\/span>\n<\/p>\n

      \n
      \n

      \n\t\t\tAdverts listed<\/span>
      \n\t\t\t69 051 <\/strong><\/span>
      \n\t\t\t+18.06%<\/span>
      \n\t\t\t\u00a0\n\t\t<\/p>\n<\/p><\/div>\n

      \n

      \n\t\t\tLeads Generated<\/span>
      \n\t\t\t203 444 <\/strong><\/span>
      \n\t\t\t+2.25%<\/span>\n\t\t<\/p>\n<\/p><\/div>\n

      \n

      \n\t\t\tAdvert Views<\/span>
      \n\t\t\t19 967 068 <\/strong><\/span>
      \n\t\t\t+17.64%<\/span>\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n

      \n
      \n

      \n\t\t\tAvg. value – All Categories
      \n\t\t\tR 10 482.15 <\/strong><\/span>
      \n\t\t\t-8.09%<\/span>\n\t\t<\/p>\n<\/p><\/div>\n

      \n

      \n\t\t\tAvg. value – Mountain Bikes
      \n\t\t\tR 25 052.29 <\/strong><\/span>
      \n\t\t\t+12.28%<\/span>\n\t\t<\/p>\n<\/p><\/div>\n

      \n

      \n\t\t\tAvg. value – Road Bikes
      \n\t\t\tR 21 438.60 <\/strong><\/span>
      \n\t\t\t+5.74%<\/span>\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n

      \n\t\u00a0\n<\/p>\n

      \n\tListings and Sales Figures<\/strong><\/span><\/span>\n<\/p>\n

      \n
      \n

      \n\t\t\tTotal Listings Value
      \n\t\t\tR 723 802 939 <\/strong><\/span>
      \n\t\t\t+15.74%<\/span>\n\t\t<\/p>\n<\/p><\/div>\n

      \n

      \n\t\t\tRecorded Sales Value*
      \n\t\t\tR 246 179 144 <\/strong><\/span>
      \n\t\t\t+61.52%<\/span>\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n

      \n\t*Recorded Sales Value: <\/strong>This figure is based on user reported sales data and likely under-represents the true sales figure. 38% of ads created in the period were actively reported by the seller as having been sold. A further 37% of ads were removed by the seller and 24% expired after 30 days without any feedback from the seller.<\/em><\/span><\/span>\n<\/p>\n

      \n\tBike Hub Pay<\/strong><\/span><\/span>
      \n\tAt the end of 2020 we launched Bike Hub Pay<\/a>, a secure payment service which protects buyers and sellers. In 2021 we helped over 1800 buyers and sellers to trade safely with over R8.5 million in successful deal value.<\/p>\n

      \tWith usage of the service growing month-on-month and a steady stream of glowing reviews we hope to enable many more safe deals in 2022.\n<\/p>\n

      \n\t