{"id":13821,"date":"2022-01-19T18:21:00","date_gmt":"2022-01-19T18:21:00","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2022\/01\/19\/sram-acquires-hammerhead-cycling-computers-r8365\/"},"modified":"2023-03-20T08:52:37","modified_gmt":"2023-03-20T06:52:37","slug":"sram-acquires-hammerhead-cycling-computers-r8365","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/sram-acquires-hammerhead-cycling-computers-r8365\/","title":{"rendered":"SRAM acquires Hammerhead cycling computers"},"content":{"rendered":"

\n\tSRAM, one of the world\u2019s leading bicycle component manufacturers, announced today the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer. Hammerhead will join SRAM\u2019s portfolio of brands and will continue to develop its Karoo product line under the SRAM portfolio. The companies completed the transaction on December 30, 2021.\n<\/p>\n

\n\t\"Karoo2_onWhite.jpg\"\n<\/p>\n

\n\tSRAM saw tremendous potential in Hammerhead after the award-winning cycling GPS computer (the Karoo 2) hit the market in late 2020 and landed on the handlebars of many of the world\u2019s top athletes. In just the last year, Hammerhead achieved 7x revenue growth and their community of riders have clocked over a million hours of gravel, concrete, and trails covered.\n<\/p>\n

\n\tSRAM\u2019s broad range of wireless AXS components are technology leaders that have pushed the capabilities and expanded the range of bikes in road, triathlon, mountain, and gravel. Additionally, SRAM is known for their extensive range of complementary cycling brands, including RockShox suspension, Zipp wheels and handlebars, TIME Sport pedals, TRUVATIV bars and cranks, and Quarq power technology.\n<\/p>\n

\n\tTogether, SRAM and Hammerhead will continue to develop an innovative cycling technology platform ensuring riders can seamlessly integrate with a wide variety of existing hardware and software products and services including both Shimano and SRAM electronic shifting.\n<\/p>\n

\n\t\"Lifestyle8.jpg\"\n<\/p>\n

\n\t\u201cHammerhead is an amazing brand with award-winning products, and we do not plan on changing anything about how they innovate,\u201d said SRAM\u2019s VP of Growth, Clint Weber. \u201cWe are excited about this acquisition and excited that their team will continue to design, manufacture, and sell technology and quality leading head units that work with every brand of drivetrain.\u201d\n<\/p>\n

\n\t\u201cThe brand fit is seamless, and they are driven by the same principles as SRAM, which is innovation that improves the cycling experience. We are excited at what the future holds,\u201d said SRAM CEO, Ken Lousberg.\n<\/p>\n

\n\tPieter Morgan, CEO and co-founder of Hammerhead says, \u201cHammerhead has always been focused on building the world\u2019s best cycling computer. Joining the SRAM portfolio allows us to innovate and expand even more rapidly, and ultimately deliver a better riding experience for cyclists.\u201d\n<\/p>\n

\n\tHammerhead will remain a stand-alone brand within the SRAM portfolio allowing the brand to continue to build upon its innovative product. Moving forward, Hammerhead will connect the cycling experience, continue with their athlete and team roster, and work with SRAM to identify future opportunities.\n<\/p>\n

\n\tEast Wind Advisors advised Hammerhead on this transaction.\n<\/p>\n

\n\tConsumers, dealers, and distributors will continue to utilize Hammerhead\u2019s traditional communication channels for sales, service, and warranty.<\/p>\n","protected":false},"excerpt":{"rendered":"

SRAM, one of the world\u2019s leading bicycle component manufacturers, announced today the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer. Hammerhead will join SRAM\u2019s portfolio of brands and will continue to develop its Karoo product line under the SRAM portfolio. The companies completed the transaction on December […]<\/p>\n","protected":false},"author":3,"featured_media":58045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[96,28],"featured_location":[],"class_list":["post-13821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-hammerhead","tag-sram"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/13821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=13821"}],"version-history":[{"count":1,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/13821\/revisions"}],"predecessor-version":[{"id":62183,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/13821\/revisions\/62183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/58045"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=13821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=13821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=13821"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=13821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}