{"id":12567,"date":"2023-02-16T08:57:15","date_gmt":"2023-02-16T06:57:15","guid":{"rendered":"https:\/\/bikehub.co.za\/news\/2023\/01\/31\/win-with-lazer-kineticore-impact-protection-technology-r8416\/"},"modified":"2023-08-15T11:30:36","modified_gmt":"2023-08-15T09:30:36","slug":"win-with-lazer-kineticore-impact-protection-technology-r8416","status":"publish","type":"post","link":"https:\/\/bikehub.co.za\/news\/win-with-lazer-kineticore-impact-protection-technology-r8416\/","title":{"rendered":"WIN with Lazer KinetiCore impact protection technology &#8211; Congratulations to our winner"},"content":{"rendered":"<p>Lazer helmets with <a href=\"https:\/\/www.lazersport.com\/kineticore\/?utm_source=bikehub&amp;utm_medium=article\" rel=\"external nofollow noopener\" target=\"_blank\">KinetiCore technology<\/a> are the first to include built-in rotational-impact protection. The new impact technology incorporates unique Controlled Crumple Zones.<\/p>\n<p>As KinetiCore is built-in and fully integrated within the helmet\u2019s core, it results in less weight and more ventilation. The launch of KinetiCore technology is the result of over 10 years of research, testing and refinement by the Lazer team.<\/p>\n<p><img decoding=\"async\" class=\"ipsImage ipsImage_thumbnailed\" style=\"height: auto;\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/image.bc119edb7d80d6934b9fa47fdfb8ce96-2.jpeg\" alt=\"image.jpeg\" width=\"1200\" data-fileid=\"1707961\" data-ratio=\"55.58\" data-unique=\"gou4ucj0h\"><\/p>\n<div class=\"bg-slate-100 p-5\">\n<h2 class=\"text-2xl font-bold\">And the winner of the Lazer Vento KinetiCore helmet signed by Wout van Aert is &#8211; James Card.<\/h2>\n<p><span style=\"font-size: revert; background-color: rgb(241 245 249\/var(--tw-bg-opacity)); color: initial; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Congratulations James, enjoy the prize!<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"ipsImage ipsImage_thumbnailed\" style=\"height: auto;\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/637817617_LazerSportKinetiCoreHelmets4.24ffe1de94a494d50c91c914e5dab06b-2.jpg\" alt=\"Lazer Sport KinetiCore Helmets 4.jpg\" width=\"1200\" data-fileid=\"1698509\" data-ratio=\"66.67\" data-unique=\"t2ipr3hza\"><\/p>\n<p>Change the way you think about brain-protection technology with KinetiCore: Lazer\u2019s all-new built-in helmet technology that provides improved protection for cyclists and increased comfort at a lighter weight, boosting riders\u2019 protection, confidence and enjoyment in the saddle.<\/p>\n<p>KinetiCore is unlike any other helmet technology in existence. Lazer worked for over a decade to create a new technology that completely changes the current way of thinking about brain protection. The result is KinetiCore: advanced protection technology that\u2019s built into the helmet rather than added on.<\/p>\n<div class=\"w-full aspect-video\" contenteditable=\"false\">\n<div><iframe loading=\"lazy\" title=\"TechIntro_MASTER_EXR_Audio_NewIcons_V002\" src=\"https:\/\/player.vimeo.com\/video\/674393059?h=a30990a647&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><strong>The Evolution of Brain Protection<\/strong><\/p>\n<p>Lazer has been designing protective gear since 1919. The company also has an influential history with pro riders \u2013 so influential, in fact, that Lazer was responsible for pushing the pro peloton to wear proper head protection in the days before it was mandatory.<\/p>\n<p><img decoding=\"async\" class=\"ipsImage ipsImage_thumbnailed\" style=\"height: auto;\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/1014276179_LazerSportKinetiCoreHelmets2.5d21090466a31730f811923c74f4fc94-2.jpg\" alt=\"Lazer Sport KinetiCore Helmets 2.jpg\" width=\"1200\" data-fileid=\"1698507\" data-ratio=\"66.67\" data-unique=\"njwnm35bq\"><\/p>\n<p>Around 10 years ago, as awareness of rotational-impact injuries began to advance and other technologies developed, Lazer started developing its own innovative proprietary (rotational)-impact technology that was built into the helmet rather than added on as an extra. To do that, the design team had to tear up helmet design and start completely from scratch.<\/p>\n<p>They began by assessing how different types of impact affect cyclists. Using advanced simulations to examine what happens to riders\u2019 skulls and brains in the event of direct and rotational impacts, they created thousands of templates in their quest for the new tech.<\/p>\n<p>The breakthrough moment came when the team examined cars\u2019 crumple zones. This inspired them to build cone-like crumple zones on the inside of the helmet, designed to break under impact and dissipate energy away from the cyclist\u2019s skull.<\/p>\n<p>The result is KinetiCore\u2019s Controlled Crumple Zones \u2013 a unique set of EPS foam blocks built into the helmet designed to buckle in the event of direct and rotational impact, redirecting energy away from the brain.<\/p>\n<p><strong>Advanced protection and lighter weight<\/strong><\/p>\n<p>The fact that KinetiCore is integrated into the helmet is crucial as it reduces the overall weight&nbsp;of the helmet, which boosts riders\u2019 speed and comfort.&nbsp;It also means that Lazer is able to design each helmet to the company\u2019s own specifications and build KinetiCore in rather than having to add it on afterwards.<\/p>\n<p><img decoding=\"async\" class=\"ipsImage ipsImage_thumbnailed\" style=\"height: auto;\" src=\"https:\/\/wp-media.bikehub.co.za\/production\/uploads\/2023\/02\/1437566905_LazerSportKinetiCoreHelmets3.c36606b18150ad87b943390485b7d7a9-2.jpg\" alt=\"Lazer Sport KinetiCore Helmets 3.jpg\" width=\"1200\" data-fileid=\"1698508\" data-ratio=\"66.67\" data-unique=\"r3w30pu7b\"><\/p>\n<p>In turn, this means Lazer can increase ventilation and improve airflow through each design, something that all riders are looking for. It also results in less plastic being used in construction than with previous comparable models.<\/p>\n<p>With KinetiCore, Lazer has created something that moves impact absorption forward: the Integrated Rotational Impact Protection based on the Controlled Crumple Zones that protects riders from both direct and rotational impacts, meaning they can ride with confidence.<\/p>\n<p>KinetiCore is a new benchmark for lightweight, protective helmets that are available for every type of cyclist.<\/p>\n<p><strong>Lazer\u2019s R&amp;D manager Guido de Bruyne:<\/strong> \u201c<em>With our position of holding the most 5-star rated helmets within the independent Virginia Tech bicycle helmet rating, the moment they confirmed our first KinetiCore helmets with 5 stars was hugely important. This is because this standard is recognised as the leading independent reference to cyclist brain-protection technology.<\/em>\u201d<\/p>\n<div class=\"bg-slate-100 p-5\">\n<h2 class=\"text-2xl font-bold\">Shop <a href=\"https:\/\/www.lazersport.com\/kineticore\/?utm_source=bikehub&amp;utm_medium=article\" rel=\"external nofollow noopener\" target=\"_blank\">Lazer Kineticore<\/a> helmets here:<\/h2>\n<ul>\n<li>Cycle Logic Hillcrest.<\/li>\n<li>Cyclesphere Durban<\/li>\n<li>Singletrack Minded Ballito<\/li>\n<li>Jowetts Cycles PMB<\/li>\n<li>Hatton\u2019s Cycles PMB<\/li>\n<li>Kains Umhlanga<\/li>\n<li>Triathlon Cycles Newcastle<\/li>\n<li>Bike Addict<\/li>\n<li>Geco Cycles<\/li>\n<li>Olympic Cycles<\/li>\n<li>John &#8216;O Connor<\/li>\n<li>Cycle4Life<\/li>\n<li>Enduro Planet<\/li>\n<li>Hot Spot Cycles<\/li>\n<li>Solomons Lynwood<\/li>\n<li>Bruce Reyneke cycles<\/li>\n<li>Cajees Centurion<\/li>\n<li>Bicycle Boyz<\/li>\n<li>Cycleway<\/li>\n<li>Midstream Cycles<\/li>\n<\/ul>\n<\/div>\n<div class=\"bg-slate-100 p-5\">\n<h2 class=\"text-2xl font-bold\">Competition Terms &amp; Conditions<\/h2>\n<ul>\n<li>The winner will be selected by way of a random draw.<\/li>\n<li>Entries close on 15 February 2023 at midnight.<\/li>\n<li>The winner will be announced on Friday 17 February&nbsp;2023.<\/li>\n<li>The winner will be contacted via Direct Message. If no response is received within 48 hours the winner will be redrawn.<\/li>\n<li>This competition is only open to residents of South Africa only.<\/li>\n<li>The prize is not transferable or redeemable for cash<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lazer helmets with KinetiCore technology are the first to include built-in rotational-impact protection. The new impact technology incorporates unique Controlled Crumple Zones. As KinetiCore is built-in and fully integrated within the helmet\u2019s core, it results in less weight and more ventilation. The launch of KinetiCore technology is the result of over 10 years of research, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":58953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5332],"tags":[341,340],"featured_location":[],"class_list":["post-12567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-lazer","tag-lazer-sport"],"_links":{"self":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/12567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/comments?post=12567"}],"version-history":[{"count":4,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/12567\/revisions"}],"predecessor-version":[{"id":61542,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/posts\/12567\/revisions\/61542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media\/58953"}],"wp:attachment":[{"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/media?parent=12567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/categories?post=12567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/tags?post=12567"},{"taxonomy":"featured_location","embeddable":true,"href":"https:\/\/bikehub.co.za\/news\/wp-json\/wp\/v2\/featured_location?post=12567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}