Events

Two wholesalers in bicycle price-fixing charges get R4m administrative fines each

By Press Office · 253 comments

Tuesday 31 May, the Tribunal has issued both its order and its reasons in the Omnico and Coolheat Cycle case. It has awarded an administrative penalty to Omnico of R4627412 and to Coolheat Cycles a penalty of R4250612. The Tribunal has already confirmed six consent orders by wholesalers and 11 retailers in the bicycle sector who were implicated in a price-fixing investigation by the Competition Commission.

The two wholesalers, Omnico and Coolheat, however, chose to oppose the charges and the matter was heard last year by the Tribunal.

The Commission relied for its case primarily on a meeting held on 10 September 2008 where about 200 bicycle wholesalers and retailers attended a meeting at Midrand Conference Centre in Gauteng to discuss increasing their markup on bicycles to 50% from 35%, and the markup on cycling accessories to 75% from 50%. The wholesalers would give the retailers a higher mark-up by increasing the Recommended Retail Price to consumers. Prices to consumers would be increased so that retailers could make higher margins. Prices were set to increase on 1 October 2008, as it was the beginning of the new cycling season and new bicycles and accessories were usually launched at this time and new price lists issued. Details of these discussions had been posted on an online discussion forum called The Hub and was brought to the attention of the Commission.

Evidence presented at the hearing revealed that both Omnico and Coolheat had attended the September meeting that there was agreement among wholesalers to increase the mark-up on wholesale prices for bicycles and cycling accessories in co-ordination.

In determining the penalties the Tribunal took into account some mitigating factors for Omnico. However, it found no such mitigating factors for Coolheat, who had elected not to give evidence at the Tribunal and to explain its subsequent price increases.

The other 17 companies who settled early with the Commission were not fined for the offence as they had admitted they had contravened section 4(1)(b) of the Competition Act. The Commission had withdrawn its case against one of the companies, Fritz Pienaar Cycles, because the business was liquidated.

Issued by:
Chantelle Benjamin
Communications: Competition Tribunal

Omnico’s official statement on this matter – 1 June 2016

“Four years ago the Competition Commission commenced legal proceedings against a number of wholesalers and retailers contending that they were guilty of price fixing. 17 consent orders were obtained by the Commission ( ie these parties agreed to admitting guilt) and no fine was imposed on them. Omnico and another party denied any contravention as alleged by the Commission and as such refused to consent to an order as required by the Commission. Had Omnico simply consented, that effectively would have been the end of the matter and no fine would have been imposed on them by the Commission.

The matter proceeded and the Competition Tribunal, after a lengthy and expensive legal process has ordered that Omnico contravened the Competition Act and imposed a fine.

Omnico is disappointed at the Tribunal’s decision and maintains that it was not party to any anti-competitive agreement as alleged.

In the circumstances Omnico has instructed its legal advisors to appeal the Tribunal’s decision.”

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Comments

Bloukrans

Jun 2, 2016, 12:47 PM

Eish :eek:

 

 

 

Why must these "inaccurate notes" also refer to my favourite store (Cajees)

 

I'm sure Sypercyling will run a full expose...not

FCH

Jun 2, 2016, 12:52 PM

no idea, assume if you ask CWC then yes; cant honestly see how anyone is operating and GROWING their business without a online presence these days, it doesn't have to be a retail arm per se; but at least list what you stock and prices. Sure there are the exceptions who get along nicely without it, until they aren't.

 

Spoke to a onliner recently and asked why they don't stock Shimano, and they told me; they aren't supplied with stock (not sure if its the full story, could be non payment or whatever) now if that is a decision that Shimano / coolheat has made to only supply physical brick and mortar shops and not to supply online retailers.... that would boggle my mind, again not sure if its the case or not. But no surprises with grey imports and CRC growing hand over fist.

 

But when I walk into a bikeshop and two or three people are just idling around, and the mechanic is the only one busy, then I dont buy the song of, "then we need to appoint people to check on orders, pack and ship etc"... no, you just need to get your existing people to be more effective. But thats not something you say to any company in SA. 

 

 

 

 

So the answer lies in being a bike shop with an online catologue.

raptor-22

Jun 2, 2016, 12:53 PM

Due to which factors?

 

Increased competition or just pure economics and trying to survive?

 

 

Margins are actually in line with where they have been. SOme brands insist on a retailer to mark up no less than 35% on bikes but not more than 50%. The guy on 35% won't discount unless you buy kit, bike computer etc from thm as well. The 50% guys will discount the price by 10-15%.

But some distributors still send their reps around to check on retailers prices to ensure they're not over discounting because other retailer moan if they do.

 

So I got my two bikes shops who I use because 1 went and didn;t agree with the suggestions and left.

The other didn't bother to even go to the meetings. Said outright it was wrong and got victimised for it.

 

The cycle ttrade in SA has been a cartel for many years.

Bloukrans

Jun 2, 2016, 12:56 PM

Pretty damning evidence if I ever saw any. One of our legal council just walked past my desk and ask if I knew about this! He reckons a clearer case of cartel behavior he's never seen. And to run salt into the wound they reckon what they did wasn't illegal. Lol

 

Legal counsel

 

City council

 

#just saying :thumbup:

Cadre

Jun 2, 2016, 1:00 PM

Sick to the Stomach. Not sure if I ever want to watch another Supercycling episode. Hopefully Multichoice make some educated decisions.

Bike Whisperer

Jun 2, 2016, 1:02 PM

The internet is a wonderful place, abundant with bike parts. The distributors have milked this industry for some time, but there are alternatives.

 

There are even some good local online retailers who still manage to keep pricing comparable to global prices. I'll support them, otherwise importing is the only option.

 

The trick is to do your homework to be informed about what these things really cost. There is no duty on bicycle parts (cycling clothes... yes), just VAT and a clearance fee, so normally this adds roughly 20% to the initially listed price, if shipping is free (which normally it is for moderate orders of around R1500... that buys very little). The exchange rate sucks, but this quickly also hits locally distributed stuff too, so pretty much balances out.

 

Shop around... unless you need it NOW.

cdevil

Jun 2, 2016, 1:07 PM

Reading this makes me keen to open an online store that sells grey/gray imports at cost.

raptor-22

Jun 2, 2016, 1:23 PM

Legal counsel

 

City council

 

#just saying :thumbup:

Thanks I've passed the message onto Apple to update their spell checker

Mongoose!

Jun 2, 2016, 1:27 PM

:wacko:

Popit

Jun 2, 2016, 1:53 PM

What is the legal standing on warranties when buying GREY .....

Surely , as long as it is a legitimate purchase (CRC) , the warranty needs to be covered by the local agent ?

Shimano , Campag et al have a world wide brand to uphold , regardless of where you bought the product . Once again presuming it is a legit purchase from an authorized dealer !!

udxcob

Jun 2, 2016, 1:54 PM

Reading this makes me keen to open an online store that sells grey/gray imports at cost.

udxcob

Jun 2, 2016, 1:54 PM

 

Reading this makes me keen to open an online store that sells grey/gray imports at cost.

And earn a living how exactly?

Eldron

Jun 2, 2016, 2:03 PM

What is the legal standing on warranties when buying GREY .....

Surely , as long as it is a legitimate purchase (CRC) , the warranty needs to be covered by the local agent ?

Shimano , Campag et al have a world wide brand to uphold , regardless of where you bought the product . Once again presuming it is a legit purchase from an authorized dealer !!

 

Grey products are not supported by local importer because they've been brought in through unauthorised channels. It's unfair to expect the local agent to provide a warranty for a product they received no profit from.

 

The grey importers have zero warranty overheads so it's a little unfair to get the cheap price then expect the official importer to cover your problems with staff/offices/tools they've had to buy.

 

CRC is a little stickier - legally you're right - morally you're wrong.

FCH

Jun 2, 2016, 2:11 PM

why is CRC stickier? 

I would assume the local distributor will still see it as a grey import and say "not my problem"; so legally they are still under no obligation to assist or replace?

 

 

 

Grey products are not supported by local importer because they've been brought in through unauthorised channels. It's unfair to expect the local agent to provide a warranty for a product they received no profit from.

 

The grey importers have zero warranty overheads so it's a little unfair to get the cheap price then expect the official importer to cover your problems with staff/offices/tools they've had to buy.

 

CRC is a little stickier - legally you're right - morally you're wrong.

Eldron

Jun 2, 2016, 2:22 PM

why is CRC stickier? 

I would assume the local distributor will still see it as a grey import and say "not my problem"; so legally they are still under no obligation to assist or replace?

You're probably right. I know there are agreements in place to support OEMs like bicycle manufacturers but I'm not sure that extends to product that is bought through an official channel but in another country.

kosmonooit

Jun 2, 2016, 2:25 PM

Nope that's not correct. Just because the stores are part of a franchise they are independently owned and therefore should be free to adjust their pricing to align with their market conditions. All the brand owner can do is what is termed "price coaching". This is where the brand owner can provide appropriate price analysis and this has to be conducted independently of walking into competitors stores to see what they are selling similar items for.

 

 

Depends on the franchise agreement surely. With something like Spez shops, I would think that 'harmonised' pricing nationally would be non-neg.

 

And think of Apple Store.

raptor-22

Jun 2, 2016, 2:50 PM

Harmonized pricing is an interesting one. I don't think anyone has really challenged it but it's a bit like RRP which is not strictly a legal practice. Pretty much like auto pricing they get away with it because some degree of price control is needed and authorities recognize this. When it becomes illegal is when a franchisee decides to discount stock to clear old stock and that lands them in jetway we with the franchise owner. The idea of the legislation is to ensure that retailers aligned with large franchises don't gain an unfair advantage from that relationship .

Broker

Jun 2, 2016, 2:53 PM

 

 

 

" now if that is a decision that Shimano / coolheat has made to only supply physical brick and mortar shops and not to supply online retailers.... that would boggle my mind, again not sure if its the case or not. But no surprises with grey imports and CRC growing hand over fist."

 

 

 

The above are actually 100% correct. When we planned to start an online store about two years ago we applied to deal with Coolheat and Omnico. They both point blank refused as we did not have a physical operating store. Thet would only consider registering us as a dealer once they inspected our site (Bicycle Store)

Tumbleweed

Jun 2, 2016, 3:12 PM

Oops.Typing trouble

Tumbleweed

Jun 2, 2016, 3:23 PM

You're probably right. I know there are agreements in place to support OEMs like bicycle manufacturers but I'm not sure that extends to product that is bought through an official channel but in another country.

There was some commentary when the CPA became law that it had envisaged covering that type of scenario. But I don't think the legislation was strong enough to do so in the end. Would make for an interesting test case though.

Showtime

Jun 2, 2016, 3:34 PM

Harmonized pricing is an interesting one. I don't think anyone has really challenged it but it's a bit like RRP which is not strictly a legal practice. Pretty much like auto pricing they get away with it because some degree of price control is needed and authorities recognize this. When it becomes illegal is when a franchisee decides to discount stock to clear old stock and that lands them in jetway we with the franchise owner. The idea of the legislation is to ensure that retailers aligned with large franchises don't gain an unfair advantage from that relationship .

 

Yes definitely for the vehicle market some price control is needed.

 

Let's take Toyota as an example. The big selling point is that you can find a Toyota dealer in pretty much every town. If the dealer in the big smoke who is moving large volumes discounts like crazy and the people from small towns go and buy in the city but then expect service in their local town the system will collapse and the brand will suffer.

JXV

Jun 2, 2016, 4:38 PM

Yes definitely for the vehicle market some price control is needed.

 

Let's take Toyota as an example. The big selling point is that you can find a Toyota dealer in pretty much every town. If the dealer in the big smoke who is moving large volumes discounts like crazy and the people from small towns go and buy in the city but then expect service in their local town the system will collapse and the brand will suffer.

The competition laws are about ensuring fair competition between competing brands. Nothing wrong with e.g. Toyota SA setting a pricing structure for its dealers.

 

But if Toyota made a deal with all the other bakkie suppliers to fix prices and carve up the marketplace into zones............

 

Sent from my SM-G900F using Tapatalk

cdevil

Jun 2, 2016, 5:01 PM

And earn a living how exactly?

 

I already earn a living. This would be more of a non-profit community/bundling of orders type thing.

GrumpyOldGuy

Jun 2, 2016, 6:57 PM

Grey products are not supported by local importer because they've been brought in through unauthorised channels. It's unfair to expect the local agent to provide a warranty for a product they received no profit from.

 

The grey importers have zero warranty overheads so it's a little unfair to get the cheap price then expect the official importer to cover your problems with staff/offices/tools they've had to buy.

 

CRC is a little stickier - legally you're right - morally you're wrong.

Yeah, but I think its a short sighted attitude. We live in a global world where every single manufacturer bar none is trying to get closer to his customer, not further away. People buy goods in one country and move to or use it in another, why should they not be covered.? 

 

In most instances this is NOT the manufacturers attitude, its the distributors, the manufacturer cares not a jot where he replaces a warranty item, it can be in SA or inner Mongolia for all he cares, as far as he is concerned a warranty is a warranty.

 

Actually its my contention that the distributor does not lose money by supporting so called gray products for warranty, we were the distributors for an American brand of pumps for industry, but some of our customers were global companies who purchased their pumps elsewhere and shipped them around to the job on hand. Often we were called on to attend to warranty issues and we did it with a smile, why shouldn't we, it was no skin off our nose, we simply claimed a warranty part or unit from the manufacturer and without fail it was replaced.

In fact it was good business for us to attend to warranties even if we did not sell the product, because the customer came back time and time again for other items or jobs, never underestimate the goodwill of a happy customer.

 

I had an issue with my Sony camera i bought in SA, it was still under warranty by Sony and I took it to a dealer here, he looked at it to check the fault, made a call and replaced it, no questions about where i bought it, why should he care, Sony replaces it to him and he makes a customer happy who may, next time buy it from him.

 

As I say, to me its a short sighted attitude. 

Mongoose!

Jun 2, 2016, 7:13 PM

Jip should be like that. But greedy distributors with "grey product syndrome" choose to make it difficult to customers who did not support them in the first place. Teach them a lesson, so the next time they buy, they will buy with us... no matter the price.

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