Trek bolsters top MTB programs with new talent
Trek Factory Racing announced new rosters today for its downhill, cross-country, and enduro mountain bike teams, redoubling its efforts to win at the elite level in all disciplines. With returning athletes as well as new and emerging talent, Trek Factory Racing’s new teams signal a strong investment in the present and future of its marquee […]
Trek adds Segafredo as co-title sponsor
Trek Factory Racing is delighted to announce the Italian coffee brand Segafredo has committed to a three-year co-title sponsorship effective January 1, 2016, making Trek-Segafredo the newest name on the UCI WorldTour. The partnership was officially presented in Treviso, Italy in the presence of Massimo Zanetti, President of the MZB group, Joe Vadeboncoeur, Vice President […]
Atherton family joins Trek Factory Racing Downhill
Trek and Trek Factory Racing announced today the creation of a marquee World Cup-level Downhill racing program for the 2016 season. The new team will take on the full UCI World Cup series as well as select regional Red Bull events. Joining Trek Factory Racing Downhill for its inaugural season will be Rachel Atherton (UK), […]
Trek Factory Racing partners with Today’s Plan
Trek Factory Racing has partnered with Australian tech startup Today’s Plan to provide the team’s training and analytics platform for the 2016 season. The platform will be used by Trek Factory Racing coaches and management to prescribe training to team riders, and analyze their performance data. The system will also provide a communications platform for […]
Stage three crash ends Cancellara’s Tour de France
Fabian Cancellara was whisked off to the hospital for a CT scan shortly after he crossed the finish line of the crash-marred stage three at the Tour de France, and hours later the news confirmed the worst: two transverse process fractures in two vertebrae bones of the lower back. It is the identical injury he […]