Specialized unveil their latest Roubaix and Ruby endurance road bikes
Specialized Bicycle Components launches the all-new Ruby and Roubaix, featuring a compliance system developed in partnership with McLaren Applied Technologies. Widely known as the bikes that created the endurance road category, they feature proprietary technologies that will redefine comfort, speed, and handling. The S-Works Roubaix eTap. Specialized worked closely with McLaren to understand what “smooth” […]
First Ride: 2017 Specialized Roubaix Expert UDI2
Taking inspiration from the infamous Paris-Roubaix in both name and purpose, the Specialized Roubaix is a bike built for endurance, performance and superb ride quality. In 2007 Specialized changed the game with what was then an all-new Roubaix featuring vibration dampening “Zertz” inserts. Over the next three years the bike would claim back-to-back Paris Roubaix […]