BMC launch updated Speedfox trail bike
Trail riding is ultimately about having fun in the great outdoors – riding trails that put a grin on your face, with friends, in beautiful settings. The new Speedfox has been developed with the modern trail rider in mind: those who ride for high fives, who seek equal parts adventure and trail fun – and […]
BMC launch the Agonist for XC endurance riders
With the launch of the all-new, Agonist mountain bike, BMC Switzerland caters to ambitious XC endurance riders who live to challenge and reward themselves by pushing it to the max. Whether a solo ‘man against mountain’ session, pinning on a race number or being the first among friends to the top or bottom of a […]
BMC introduces the Trailfox AMP e-MTB
BMC Switzerland turns a page, and starts a new chapter with the introduction of the Trailfox AMP, entering the world of e-bikes with a strong statement and setting a new benchmark in the e-MTB segment. BMC set out to achieve one major objective with the creation of the Trailfox AMP: to improve on what already […]
BMC announce all-new Teammachine with disc and rim brake options
A World Championship and an Olympic title, countless Grand Tour stages, and numerous Classics – the Teammachine has won them all. Now, one of the best just got better. BMC Switzerland presents the new Teammachine: bearing testament to its unwavering commitment to engineering and design innovation at the pinnacle of performance cycling. Targeting riders who […]
BMC Switzerland goes direct in South Africa
To effectively address existing opportunities in Southern Africa, BMC, the Swiss, premium performance, cycling brand has taken an important step and launched its own subsidiary in that market. Growth is a key strategic goal for BMC and investing in a strong, service-oriented South African retailer network is paramount to strengthening the brand in the region. […]
BMC announce the Roadmachine: a do-it-all endurance road bike
For riders who want it all, this is the bike of choice. From axle to axle, the new Roadmachine delivers sleek and integrated technologies, offering a hint of free speed from every angle. Combined with the ultimate advancements in a Re-Tuned Compliance Concept, this bike re-shapes the endurance bike category – lightweight, sleek and incredibly […]