Legendary British cycling commentator honoured
Staunch South African cycling sponsors Bestmed will honour one of the sport’s legendary figures when the Bestmed Phil Liggett Tribute Ride takes place from November 24 to 26. Legendary commentator Phil Liggett will be honoured with the Bestmed Phil Liggett Tribute Ride from Pretoria to Hoedspruit this week. The Tribute Ride will see a group […]
Lapierre partner with SA cycling team
French bicycle manufacturer Lapierre will become the official equipment supplier to the new Bestmed women’s mountain bike team in South Africa. “The growth in women’s mountain biking was acknowledged by our title sponsor and a decision was taken to create a standalone squad,” said Owen Botha, principal of the Bestmed-Lapierre Factory Team, after today’s announcement. […]
Tour of Good Hope sees multi-million rand eyewear sponsorship
Leading global sports brand Rudy Project celebrated its 30th birthday this month with the announcement of a R3.5-million investment in the Bestmed Tour of Good Hope. Finishers in the 2016 Bestmed Tour of Good Hope will be rewarded with a pair of Rudy Project Tralyx eyewear as part of a R3.5-million product partnership with South […]
Cycle and Be Happy, says Bestmed
By investing in initiatives like the Bestmed-ASG women’s professional cycling team and the new National Cycling Series, Bestmed is aiming to give the health and wellbeing of all South Africans a boost. According to executive head of marketing, sales and distribution Chris Luyt, cycling is an accessible sport for those who strive to live longer […]
Capital Classic kicks off new national series
More than 3 000 road cyclists are expected to turn out for the inaugural Bestmed Capital Classic in Centurion, which kicks off the road component of the Bestmed National Cycling Series on Sunday, May 17. Starting at SuperSport Park, the classic is the first of six road and seven mountain bike events that will from […]
Jaguar gives women’s cycling a lift
In a coup for South African women’s cycling, Team Bestmed-ASG-Multihull launched its official vehicle partnership with luxury brand Jaguar during last week’s Bestmed Tour de Boland. The team’s Namibian road champion Vera Adrian finished third overall in the five-day tour on Friday, with her squad mates Maroesjka Matthee, Michelle Benson and Desray Sebregts taking top-10 […]
Bestmed boosts sponsorship in SA cycling
Bestmed continues to expand its footprint in South African cycling through its sponsorship of eight races on the national calendar and the Bestmed-ASG women’s team. Image credit: Capcha Photography This year the medical scheme has added the new Bestmed Powerade Sun City road cycle challenge to its existing line-up, which includes both road and mountain […]