Unveiling the MAGIC: ASS MAGIC Rebrands and Expands its Legendary Product Line for the Global Sports Market
Today, ASS MAGIC, South Africa’s premier anti-chafe chamois cream producer, announces a rebrand and exciting expansion of its product line, embracing the company’s evolution and its commitment to meeting the needs of the global sports community. Born from the needs of Chris Wolhuter, former professional cyclist, ASS MAGIC began as a mission to provide affordable […]
ASS MAGIC Chamois Cream, a premium chamois cream created in Cape Town
ASS MAGIC Chamois Cream is a premium chamois cream created in Cape Town, South Africa. Chris Wolhuter, brand founder of ASS MAGIC, sought to offer a product which filled a gap in the market. “Two years ago there were entry level chamois creams and higher priced offerings. I felt that we would be able to […]