Events

Land Rover to be the Official Vehicle Sponsor of the Absa Cape Epic

By Press Office · 58 comments

Land Rover is the Official Vehicle of the 2015 Absa Cape Epic, it was announced today.

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The legendary all-terrain vehicle manufacturer will supply vehicles to the eight-day mountain bike stage race from 15 – 22 March. Discovery Sport, Discovery and Defender models will be used by the Absa Cape Epic team to traverse the rugged terrain through which the event travels.

“We’re very pleased to have a world-leading brand in Land Rover join the Absa Cape Epic family,” said race founder Kevin Vermaak. “I can’t imagine a better fit: Land Rover points out that one in four people have the ‘adventure gene’, and those same people would typically enter the Absa Cape Epic”.

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“It says such people are ‘hard-wired to explore and discover’ – as are its vehicles and our riders,” said Vermaak.

Land Rover ambassador John Smit, the former Springbok captain, will be amongst the 1 200 riders taking on the Absa Cape Epic this year. Smit, who drives a Range Rover, will be riding the Untamed African MTB Race for the second time. “I’m passionate about my Land Rover and about the Absa Cape Epic: it’s great to see them joining forces,” said Smit.

Richard Gouverneur. Land Rover’s Managing Director for South Africa and sub-Sahara Africa, said: “In 1947 Land Rover set out to create a vehicle that inspired total confidence whatever the terrain. In doing so it ushered in a new generation of adventurers. The partnership with the Absa Cape Epic is a natural progression of that objective.”

“Land Rover has historically been the benchmark for off-road adventure vehicles, and now the Absa Cape Epic does the same for mountain biking,” added Gouverneur. “We’re delighted to be partnering this iconic event”.

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The Land Rovers will be branded in the Absa Cape Epic colours and their ability to cross rugged terrain will help the race in many ways. These include transporting medics, media and race personnel, increasing organisation efficiency and responding to situations that may develop in far-flung parts of the course.

The 2015 race begins with a prologue on Table Mountain, starting from the University of Cape Town, and finishes eight days later at Meerendal Wine Estate in Durbanville.

The Grand Finale at Meerendal boasts live entertainment, a farmer’s market, great food and wine and unmatched scenery. Vantage points will be accessible to the general public and everyone is welcome. Entrance is free.

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Comments

Johny Bravo

Feb 13, 2015, 1:59 PM

And the Nissan Driver is not in hospital because he is out enjoying himself...

 

:thumbup:

No no, we all know that 90 percent of Nissan bakkies are tow trucks. And tow truck drivers are tough, they dont need hospital.

Goodbadugly

Feb 13, 2015, 2:41 PM

The riders will have another obstacle in tire selection. Maxxis and Continental are doing their utmost best to provide riders with a new line of tires capable of handling oil on the track. Launch will be 2 weeks before the Epic. Maxxis is still very hush hush about it, but a reliable source leaked the name of the new Continental tire, a bit predictable though, will be Oil King.

Schwalbe started a bit late with their development. Name will be Petro Oleum.

DJR

Feb 13, 2015, 4:34 PM

I bet you the Land Rover guy at least has a smile on his face...

jinne, die Toyota ou lyk asof iemand sy aambei room met wasabi omgeruil het

Fixed it!

DJR

Feb 13, 2015, 4:41 PM

The best Landy jokes are told by us Landy owners, because we speak the truth! ;)

Oufy MTB (Roadie)

Feb 13, 2015, 4:55 PM

4x4 at Cape Epic - Land Rover

 

Bike at Cape Epic - Specialized

 

Cellphone at Cape Epic - iphone

 

Car at Cape Epic - BMW

 

See it all works out!

LeTurbo

Feb 13, 2015, 5:00 PM

As long as the Landy drivers aren't Reddam mothers. They'll run over all the competitors while smsing and simultaneously trying to do their hair and make-up.

Jakkals77

Feb 14, 2015, 7:43 AM

They say a Land Rover doesn't leak oil. It's marking its territory.

PhilipV

Feb 15, 2015, 5:39 AM

At the top of The Epic's instagram feed is a photo of a Cape EEpic branded amarok in front of Meerendal. http://instagram.com/p/zDOHs3J1cN/?modal=true

And up until recently they were driving Hilux and Tuna's.

I think it just shows that the Epic will take any sponsorship that they can. Which is good business sense at the end of the day.

KABOUS

Feb 15, 2015, 6:48 AM

Be kind to Land Rovers_ 80% of all Land Rovers ever made are still on the road----Only 20% made it back home!!!

DJR

Feb 15, 2015, 6:55 AM

https://www.youtube.com/watch?v=DlRuD0mWDds&

 

Check this ad and tell me you don't want one. If I had an Epic entry I would swap it in the blink of an eye!

mikedevill

Mar 11, 2015, 6:57 PM

You gotta Love a Landy.......

Swart Kat

Mar 11, 2015, 7:14 PM

Ha ha, die ou moes een aand n funksie bywoon wat geborg is deur Land Rover. Kom by die deur aan, word hy met n das in die hand gestop wat hy moet dra van Land Rover. Toe die aand verby is en hy die das afhaal, is daar sowaar n oliekol op sy hemp.........

WIPEOUT 1000

Mar 11, 2015, 7:31 PM

The best Landy jokes are told by us Landy owners, because we speak the truth! ;)

Some more truth from the another defender owner.

 

"If you listen carefully on a quiet night, you can hear Toyotas slowly rusting in the distance"

HappyMartin

Mar 11, 2015, 7:35 PM

Love Landies actually. Always notice them on the road. Particularly the Defenders. They are stunning looking vehicles.

 

Last week I was driving and in front of me there was a 110 with a sticker that said " I would rather push a Landrover than drive a Land Cruiser". Had a good chuckle over that.

 

Never had the guts to buy a Landrover myself. I drive a Landcruiser.

slakke3

Mar 11, 2015, 8:34 PM

Land Rover, making mechanics out of owners for over 60 years

WIPEOUT 1000

Mar 12, 2015, 7:13 AM

I love my Landy

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Piston ZA

Mar 12, 2015, 7:36 AM

Miss my 90

 

https://www.youtube.com/watch?v=ayo9E0IHzDE

DJR

Mar 12, 2015, 7:43 AM

"........a Land Rover will not show up to collect an Oscar, it will be far too busy doing something important, for someone" :clap:

DJR

Mar 12, 2015, 7:51 AM

Just in case anybody wondered what the Volunteers that fought the Cape Town fires, and are now fighting the Stellenbosch fire, drive........

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BBN

Mar 12, 2015, 8:07 AM

At the top of The Epic's instagram feed is a photo of a Cape EEpic branded amarok in front of Meerendal.

And up until recently they were driving Hilux and Tuna's.

I think it just shows that the Epic will take any sponsorship that they can. Which is good business sense at the end of the day.

I suppose as the Cape Epic becomes more prestigious they need a more prestigious vehicle! :ph34r:

Johny Bravo

Mar 12, 2015, 8:17 AM

Just in case anybody wondered what the Volunteers that fought the Cape Town fires, and are now fighting the Stellenbosch fire, drive........

Must admit, thats actually a nice looking Landy. 

Pure Savage

Mar 12, 2015, 8:24 AM

Just in case anybody wondered what the Volunteers that fought the Cape Town fires, and are now fighting the Stellenbosch fire, drive........

So that's why the CTCT was shortened, they were stuck in the garage at home. :P

nonky

Mar 12, 2015, 8:48 AM

Basically, the brans complement one another - in essence, if you can afford the Epic, you can afford a new Land Rover.

 

Same idea with the asset managers and pvt banks sponsoring races: they figure that if you can blow  R60k on a BIKE and accessories, and R10k on a race, you MUST be a rich oke. 

DJR

Mar 12, 2015, 9:02 AM

 

So that's why the CTCT was shortened, they were stuck in the garage at home. :P

While all this was going on they did actually have a mechanical on a Defender with over 200 000 km on the clock :blush: As far as I know they managed to get it sorted. :thumbup:

DJR

Mar 12, 2015, 9:05 AM

And I thought all those oil spills in Tokai were form the old machines cutting down the trees. Thanks for clearing that one up. :thumbup:

When I visit friends I never park in the brick paved driveway, I park in the rock garden! :D  ;)

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