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CIOVITA Launches new Luxurious Vale and Odyssey Merino Jackets

Paid partnership with Ciovita

By Press Office · 70 comments

CIOVITA, a leading name in premium cycling apparel, is thrilled to announce the highly anticipated launch of the Vale and Odyssey Merino Jackets. These luxury adventure cycling jackets are the newest additions to CIOVITA’s Merino product range, and they epitomise the perfect blend of comfort, style, and performance.

Ciovita 04072023 0054


As winter strengthens its grip, the Vale and Odyssey Merino Jackets emerge as the ultimate luxury companions for cyclists seeking warmth, protection, and uncompromising quality. Inspired by the beauty of nature and natural materials, tireless testing and tweaking paired with the constant drive to provide exceptional cycling kit these jackets are set to elevate the winter cycling experience of any discerning cyclist.

The Vale Merino Jacket – a modern-classic staple in any discerning cyclists kit collection

As part of the Apex Series, the Vale Merino Jacket gets its name from the deep Valleys that span open stretches between mountains and is meticulously crafted with a blend of merino wool and strategically placed water-resistant panels. …the result?

Unparalleled insulation, superior moisture-wicking properties, and exceptional odour resistance, ride after ride. This innovative combination of fabric technologies ensures that riders stay warm, dry, and fresh throughout their journey, no matter the weather. With its Pro Fit silhouette, the Vale Jacket offers a streamlined and aerodynamic design, optimising performance while exuding a touch of elegance. The YKK 2-Way Full Length Zip enables easy ventilation on the go, while touches of reflective binding enhance visibility during low-light conditions. A zippered back pocket provides additional secure storage while the improved fit of the Ergonomic Back Neck Shaping enhances overall comfort and allows the wearer to focus solely on their ride.

The Odyssey Merino Jacket embraces the concept of luxurious adventure

Similarly, the Odyssey Merino Jacket embraces the concept of luxurious adventure. The Odyssey Jacket embodies the meaning of the word allowing for long and adventurous journeys to be experienced by anyone who pulls this jacket over their shoulders. As the ideal option for any dry cold rides, this jacket boasts the same merino wool blend that provides exceptional insulation and protection from cold temperatures when no precipitation is expected. The Odyssey’s design takes the diverse needs of avid cyclists into account and features a snug but comfortable Race Fit cut which enhances the riding experience from the first pedal stroke to the last. As with the Vale, the fabric in the Odyssey jacket excels at naturally regulating body heat, managing moisture, and offering exceptional odour resistance to ensure comfort throughout a ride.

As a brand that increasingly prioritises environmentally conscious design and manufacturing practices, CIOVITA strives to utilise ethically sourced and more renewable/recycled materials in all its products, including the Merino range. The Vale and Odyssey Jackets not only exemplify the finest craftsmanship but also reflect CIOVITA’s conscious decision to work towards minimising its environmental impact and making more responsible decisions where the health of our planet is concerned.

The launch of these luxurious Merino jackets is an exciting milestone for CIOVITA and comes as another first in the local cycling apparel scene. Elevate your winter cycling adventures and experience the perfect blend of style and performance, wrapped in nature’s warmth with the Vale and Odyssey Merino Jackets.

For more information about the Vale and Odyssey Jackets, visit ciovita.co.za. Stay up to date with CIOVITA’s latest releases and news by following us on social media Instagram @Ciovita and Facebook @ciovitacycling , or sign up to the mailing list for early access to new releases, exclusive offers, and the latest news.

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Comments

mikkelz

Jul 8, 2023, 8:42 AM

But is Merino aerodynamic? 😜

Barry

Jul 8, 2023, 8:51 AM

22 minutes ago, mikkelz said:

But is Merino aerodynamic? 😜

Will the UCI ban it? will it fall under the same eco friendly rule as the backup vehicles.

DieselnDust

Jul 8, 2023, 9:48 AM

So we likely send out merino to Uruguay or china for processing. Long sea voyage both ways. That’s a lot of fuel oil burned since I highly doubt they’re using a sail powered ship or one of those funky new hydrogen bombs everyone want to rave about. 
 

if the merino was processed in SA it would be pretty eco2 friendly (eco being ecology and economy) 

And it’s lekker retro so perfect for the gravel posers at Vida can’t-stands-here.

merino was the material of choice in the 60s and 70’s before Spandex and Du Pont made stretchy breathable synthetic fibre materials cost effective and comfortable enough for use by sports people 

Jewbacca

Jul 8, 2023, 10:02 AM

I'm still confused by the Merino wool being less sustainable/eco than fabric extruded from crude oil.

Animals grow fur, fur is cut, animals grow more fur.... vs the crude oil process. The 'fake' fabric is also not extruded/mercerized or woven in SA, so it involves long sea journeys too.

Or am I missing something? 

I am simple.

@LazyTrailRider back to your comment about people riding in rubbish kit, I made 2 x full zip short sleeve cycle/sportsing jerseys out of blanket fleece. It cost me 3 hours, some pattern/sewing skills, 25zar for a zip and 200zar for fabric.

These have kept me warm for Freedom challenge, Multiple adventure races in the wet, snow, altitude, snow etc.... The fabric is so junk and fake it retains almost no moisture and does an ok job blocking out the wind.

I made them 11 years ago and they are still going strong.

Sometimes cheap and junk does work. 

Barry

Jul 8, 2023, 10:10 AM

6 minutes ago, Jewbacca said:

I'm still confused by the Merino wool being less sustainable/eco than fabric extruded from crude oil.

Animals grow fur, fur is cut, animals grow more fur.... vs the crude oil process. The 'fake' fabric is also not extruded/mercerized or woven in SA, so it involves long sea journeys too.

Or am I missing something? 

I am simple.

@LazyTrailRider back to your comment about people riding in rubbish kit, I made 2 x full zip short sleeve cycle/sportsing jerseys out of blanket fleece. It cost me 3 hours, some pattern/sewing skills, 25zar for a zip and 200zar for fabric.

These have kept me warm for Freedom challenge, Multiple adventure races in the wet, snow, altitude, snow etc.... The fabric is so junk and fake it retains almost no moisture and does an ok job blocking out the wind.

I made them 11 years ago and they are still going strong.

Sometimes cheap and junk does work. 

Now would be the perfect time to make a few more. Could potentially flip them at 3k a pop.

LazyTrailRider

Jul 8, 2023, 10:14 AM

12 minutes ago, Jewbacca said:

@LazyTrailRider back to your comment about people riding in rubbish kit, I made 2 x full zip short sleeve cycle/sportsing jerseys out of blanket fleece. It cost me 3 hours, some pattern/sewing skills, 25zar for a zip and 200zar for fabric.

These have kept me warm for Freedom challenge, Multiple adventure races in the wet, snow, altitude, snow etc.... The fabric is so junk and fake it retains almost no moisture and does an ok job blocking out the wind.

I made them 11 years ago and they are still going strong.

Sometimes cheap and junk does work. 

Totally, I didn’t say it doesn’t do the job. Of course it does, and that’s completely fine.

But - and here’s my point - there is without any doubt a place for premium/luxury/high-end/upmarket/[insert other marketing term here] stuff. Very often, it just feels nicer. It’s like the nappa leather option in a german automobile, it’s just nicer. Does it do anything different to the fabric or synthetic seats in a cheaper car? Of course not, but it’s nice, and if you can afford it, I don’t blame you for buying it.
 

That’s what I’m talking about here, people are saying R3k or R5k or whatever is a rip-off and something cheaper is exactly the same. It’s not.

Jewbacca

Jul 8, 2023, 10:26 AM

4 minutes ago, LazyTrailRider said:

Totally, I didn’t say it doesn’t do the job. Of course it does, and that’s completely fine.

But - and here’s my point - there is without any doubt a place for premium/luxury/high-end/upmarket/[insert other marketing term here] stuff. Very often, it just feels nicer. It’s like the nappa leather option in a german automobile, it’s just nicer. Does it do anything different to the fabric or synthetic seats in a cheaper car? Of course not, but it’s nice, and if you can afford it, I don’t blame you for buying it.
 

That’s what I’m talking about here, people are saying R3k or R5k or whatever is a rip-off and something cheaper is exactly the same. It’s not.

I get that.

There is a place for premium products because we are taught to believe we need them. There are often cheap options that do the same or similar job.

It's the whole 'luxury vs necessity' which, if you grow up on a certain side of the tracks, is quite different to those whose necessity is a luxury.

I wouldn't pay 3000zar for a cycling jersey. Mostly because I don't have to as I have 2 tops I made that are tried and tested in far more telling conditions than I get on any day in Cape Town.

I'm part of the 'it's an unnecessary market that rich/wealthy/image people feel is necessary. 

Much like overweight, only semi fit people buying aero wheels and light things chasing marginal gains. The industry and society has sold them something they don't need, but want because they are told they want it and believe that it's better.

Diamonds? Gold? Camps Bay?

All absolutely unnecessary but all lusted after because society, pecking order, status and luxury

 

Mamil

Jul 8, 2023, 11:22 AM

51 minutes ago, Jewbacca said:

I get that.

There is a place for premium products because we are taught to believe we need them. There are often cheap options that do the same or similar job.

It's the whole 'luxury vs necessity' which, if you grow up on a certain side of the tracks, is quite different to those whose necessity is a luxury.

I wouldn't pay 3000zar for a cycling jersey. Mostly because I don't have to as I have 2 tops I made that are tried and tested in far more telling conditions than I get on any day in Cape Town.

I'm part of the 'it's an unnecessary market that rich/wealthy/image people feel is necessary. 

Much like overweight, only semi fit people buying aero wheels and light things chasing marginal gains. The industry and society has sold them something they don't need, but want because they are told they want it and believe that it's better.

Diamonds? Gold? Camps Bay?

All absolutely unnecessary but all lusted after because society, pecking order, status and luxury

 

I had a Marxist sociology lecturer who used to mark my papers with a du pont pen.

True though. Materialism drives the value system hard these days.

I will say though I had three medium priced jackets for the rainy 36one and I was uncomfortably cold.

Is there a market for Chewbacca fur gilets?

Barry

Jul 8, 2023, 11:41 AM

16 minutes ago, Mamil said:

I had a Marxist sociology lecturer who used to mark my papers with a du pont pen.

True though. Materialism drives the value system hard these days.

I will say though I had three medium priced jackets for the rainy 36one and I was uncomfortably cold.

Is there a market for Chewbacca fur gilets?

He can get Ouma and Wifie in the garage pumping them out. But they need to be Vegan. 

DieselnDust

Jul 8, 2023, 1:12 PM

On 7/8/2023 at 12:02 PM, Jewbacca said:

I'm still confused by the Merino wool being less sustainable/eco than fabric extruded from crude oil.

Animals grow fur, fur is cut, animals grow more fur.... vs the crude oil process. The 'fake' fabric is also not extruded/mercerized or woven in SA, so it involves long sea journeys too.

Or am I missing something? 

I am simple.

@LazyTrailRider back to your comment about people riding in rubbish kit, I made 2 x full zip short sleeve cycle/sportsing jerseys out of blanket fleece. It cost me 3 hours, some pattern/sewing skills, 25zar for a zip and 200zar for fabric.

These have kept me warm for Freedom challenge, Multiple adventure races in the wet, snow, altitude, snow etc.... The fabric is so junk and fake it retains almost no moisture and does an ok job blocking out the wind.

I made them 11 years ago and they are still going strong.

Sometimes cheap and junk does work. 

Not missing anything. I don’t understand the merino cynicism. It’s a great material that we could beneficiate locally more cost effectively than sending it to Uruguay and then buying it back as yarn or rolls of material. If we were serious about doing thing efficiently then we’d be doing things more like Patagonia and not like every other fabric spinner out there. I’d still take merino over polyester anyday

your garment was cheap because you repurposed material. Some would say recycled.

back to the ciovita garment, it’s made of sustainable eco friendly material and can be repaired by ciovita. So I buy into what they’re selling here. 

it creates local jobs for people and sheep ( other than making shwarmas), it can have a long lifecycle and its generating export revenue for us. All wins as far as I can tell. 
 

I just don’t jump on low carbon bandwagons because by snd large that is a crock of horse manure. 
If ee want to clean up our act plant more trees and let the ecosystem do it s job instead of trying to improve it with more hydrocarbon derived materials. We’ll never get away from oil for the a loooong time but we don’t have to use it for absolutely everything. 

Mamil

Jul 8, 2023, 1:38 PM

10 minutes ago, DieselnDust said:

Not missing anything. I don’t understand the merino cynicism. It’s a great material that unwise we could beneficiate locally more cost effectively than sending it to Uruguay and then buying it back as yarn or rolls of material. If we were serious about doing thing efficiently then we’d be doing things more like Patagonia and not like every other fabric spinner out there. I’d still take merino over polyester anyday

your garment was cheap because you repurposed material. Some would say recycled.

back to the ciovita garment, it’s made of sustainable eco friendly material and can be repaired by ciovita. So I buy into what they’re selling here. 

it creates local jobs for people and sheep ( other than making shwarmas), it can have a long lifecycle and its generating export revenue for us. All wins as far as I can tell. 
 

I just don’t jump on low carbon bandwagons because by snd large that is a crock of horse manure. 
If ee want to clean up our act plant more trees and let the ecosystem do it s job instead of trying to improve it with more hydrocarbon derived materials. We’ll never get away from oil for the a loooong time but we don’t have to use it for absolutely everything. 

I'm inclined to agree about the carbon footprint story ... As a concept it was developed by oil companies to create a narrative that would pass responsibility for the crisis to individuals who would then be able to use their products ethically. Which is a bit like saying there's a safe level of nicotine addiction.

Anyway, I like the ciovita stuff and if I had the disposable cash I would add their new jacket to the cupboard for the transbaviaans. I think they make nice stuff overall...sometimes the stitching is not of the highest quality but the garments fit well and are comfortable.

 

mecheng89

Jul 8, 2023, 3:59 PM

On 7/7/2023 at 1:37 PM, Lynskey said:

Can't wait for a vegan car to be launched. Actually no. Give me a gas guzzling fosil fuel burning super charged V8 any day. Viva.

https://www.bmwblog.com/2021/11/19/rolls-royce-vegan-leather/

read 'em an weep LOL

Zebra

Jul 8, 2023, 5:41 PM

7 hours ago, Jewbacca said:

.Diamonds? Gold? Camps Bay?

All absolutely unnecessary but all lusted after because society, pecking order, status and luxury

As a Muizenberg resident, how do you feel about the HOUT BAY folk?
Asking for a friend…. 😉

😆

Zebra

Jul 8, 2023, 6:03 PM

@Jewbacca

like you, I too feel I am on the thrifty side of thrifty…

….riding in 2004/2005 cycling tops….

….not falling myself, for a fair bit of marketing ‘hype’….

but buying into what TRULY is a useful innovation/advancement….

WHY am thrifty, I hear you say?


…have been around long enough that there WAS ONLY 1x

….and then TEN SPEED was invented/launched…., so 2x….

...and then the TRIPLE CRANK was launched - so 3x, whoo hoo…!

…and then COMPACT crank was launched….

.….and then 1x was ‘launched’, the new best thing….

Hmnn, where have I seen THAT before…!
 

(written in jest, but with a dash of truth…)😉

Yours, in thriftiness!
Chris

Matt

Jul 10, 2023, 2:22 PM

Mod note: 

Let's please keep this on topic. If you want to discuss the merits of Ciovita's new additions or ask them questions by all means do so here, but please start a new thread for any broader discussion.

Thanks.

Jbr

Jul 10, 2023, 2:26 PM

On 7/7/2023 at 3:27 PM, LazyTrailRider said:

I beg to differ.

A high-end, proper winter jacket is a game changer. R1.2k? That only buys a good long-sleeve normal jersey these days, R2k gets you a good quality flexible windshell, but without warmth. I've had many of those, but when I got a basically new demo Spez Element 3.0 at half-price (retails for around R6k) a few years ago, I realised what I was missing.

The combination of wicking, wind resistance and skin feel of a premium jacket is hard to beat.

https://vye.co.za/collections/mens-jackets-gilets/products/mens-thermal-hurricane-jacket

I rode this yesterday, first time ever that I didn't overheat in that thing. 600bucks for a very warm jacket that seems as durable as anything else I've tried yet

Furbz

Jul 10, 2023, 2:28 PM

i like it.

i'll go look at one in store and decide from there.

i'm happy to pay for it if it adds value to my riding.

love that its merino.

Headshot

Jul 13, 2023, 2:36 PM

I have two Icebreaker Merino garments - the one a thin thermal underlayer and the other a zipped jacket. They are not cycling specific and were bought several years ago. They are quite worn out with elbows going and are easily damaged on sharp edges. While they still do duty, there is no way they will last forever like my other synthetic fleece and base layer garments that are three times the age. Wool is simply not as durable as petroleum products which should also factor into the eco friendly calculations. Also, moths don't like fleece :-)
Rowl

Jul 18, 2023, 12:54 PM

On 7/10/2023 at 4:26 PM, Jbr said:

https://vye.co.za/collections/mens-jackets-gilets/products/mens-thermal-hurricane-jacket

I rode this yesterday, first time ever that I didn't overheat in that thing. 600bucks for a very warm jacket that seems as durable as anything else I've tried yet

(Thanks for this!)

ChrisF

Nov 30, 2023, 4:17 PM

Thread revival .... and off-topic .... but still CIOVITA

 

 

CIOVITA - WOODSTOCK.

 

 

Shout out for some excellent service. :thumbup:

 

Popped in to get clarity on their sizing charts.  More specifically for their I❤️Boobies range - which I know they dont stock in-store.  Most other brands I wear XL, but their chart suggests XXL ....

 

"No problem.  Let me get some tops so you can try it on."

 

Not often you get good service when the staff knows you wont be buying in-store.

 

THANK YOU :thumbup:

Trance Dance

Nov 30, 2023, 7:47 PM

On 7/8/2023 at 10:07 AM, Nico van Loggerenberg said:

As far as I know locally sourced merino is processed overseas. Unfortunately. 

 

For those complaining about price, have a look at what high quality merino t shirts cost. The mind is boggled. Fortunately you only need one (apparently it doesn't stink - that's what I tell myself when I wear the same one 5 days in a row) 

At least I'm not the one reviving this thread...

Its worse than processed overseas... it's just 'washed' overseas. The wool is sent to China to be washed and then shipped back to the mill in South Africa to be spun. The mind boggles. 

That said, I'm a huge fan of merino. I disagree that it's not durable my stuff seems to have lasted really well. Both the icebreaker kit as well as the locally (homemade) jerseys etc.

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