Factor Bikes Appoint Switchback Sports as Exclusive Distributors
Switchback Sports adds premium brands Factor Bikes and Black Inc components to their portfolio. Founded in 2017, Switchback Sports distributes a range of premium cycling products to over 200 South African bicycle stores. From April 2022, the Cape Town based outfit will add Factor Bikes to their portfolio. The prestigious British bicycle brand joins a […]
Wahoo Announces Marquee Partnership with EF Education–Tibco–SVB WorldTour teams
The Multi-Year Hardware and Software Sponsorship Brings the Only Connected Ecosystem for Indoor and Outdoor Training to Two of the Pro Peloton’s Most Disruptive Teams ATLANTA, GEORGIA, Feb 7, 2022 – Wahoo and EF Pro Cycling, two of the most innovative and disruptive entities in cycling, have joined forces. Starting in 2022 and with a […]
Wahoo, Shimano and NTT confirmed as official partners for 2022 UCI Cycling Esports World Champs
Zwift, the global online fitness platform for cyclists, is today able to confirm Wahoo, Shimano and NTT as the Official Partners of the 2022 UCI Cycling Esports World Championships, which will be held on Zwift on February 26th 2022. Wahoo is named Official Trainer Partner of the event, providing their latest Wahoo KICKR V5 Smart […]
Liv Commits to Mariske Strauss
Liv Cycling South Africa have signed Mariske Strauss, the multiple South African cross-country champion for 2022 and beyond. The 2021 Absa African Jersey winner will focus on UCI XCO World Cup racing in preparation for the Birmingham 2022 Commonwealth Games as well as selected South African stage races, including the Absa Cape Epic. Strauss will […]
Introducing Team Imbuko {type}DEV equipped by Giant
Imbuko Wines, {type}DEV and Giant Bicycles have combined forces to support a large squad of talented young riders in 2022 and beyond. Having sponsored a South African mountain biking team since 2017 Imbuko Wines has built a reputation for fostering young talent and promoting exciting racing. {type}DEV, for their part, entered the sport when their […]
Bike Hub: 2021 Year in Review
Another 12 months have flown by and once again it’s time to look back at the past year on Bike Hub. 2021 gave us some glimpses of normality, with many more cycling events taking place, albeit on a compressed schedule. And while constrained supply fell short of the demand for new cycling gear, many consumers […]
Pirelli partners with UAE Team Emirates in 2022
Milan (Italy), 17 December 2021. A few days before the start of the new year, Pirelli announces yet another sporting partnership with another cycling team in the top UCI category: the World Tour UAE Team Emirates. The team, which has a high-profile roster starting with Slovenian Tadej Pogacar, will ride on Pirelli tyres in 2022 […]
The Little Wing kids’ bicycle seat launches in South Africa
Introducing the LITTLE WING, an on-bike platform for children, now available for order in South Africa. The LITTLE WING has been designed and manufactured in Cape Town, South Africa by mountain biker Doug Bird, who decided to develop the bicycle seat when he could not find something similar that was locally produced. “I am passionate […]
BMC Returns to Southern Africa
Positive Sports Solutions is proud to announce that they have been appointed as the exclusive importer and distributor for the South African and SADC region by BMC. BMC Fourstroke. To effectively address existing opportunities in Southern Africa, BMC, the Swiss premium performance, cycling brand has taken an important step to appoint an established distributor within […]
Specialized opens Experience Centre on Blaauwklippen Wine Estate
Specialized Bicycles Africa is proud to present the first Specialized Experience Centre in the Southern Hemisphere. Nestled in the vineyards on the historic Blaauwklippen Wine estate, and flanked by the majestic Helderberg and Stellenbosch mountain ranges the Specialized Stellenbosch Experience Centre is ideally positioned to give riders a taste of the best Stellenbosch has to […]
Imperial partners with Trails South Africa to develop and connect communities safely in the Western Cape
24 November 2021; Yesterday, Imperial in partnership with Trails South Africa (Trails SA), proudly celebrated the official opening of the first section of the planned 6,000km trail network in the Western Cape. Earlier this year, Imperial announced this partnership with Trails SA, a non-profit company engaged in developing an adventure tourist network in South Africa, […]